● Provides strategic direction, operational leadership, and financial oversight to an executive team, as visionary and integrator. Lead over 100 team members across multiple departments, including IT, Facilities, Administration and HR. ● Governance and oversight of organizational budgets in excess of $25M. Achieved a 19% increase in revenue growth since 2021 in a declining industry.● Introduced EOS (Entrepreneurial Operating System) for annual and long-term planning, setting clear and accountable goals for 1-, 3-, and 10-year targets.● Fostered an improved organizational culture through open-door leadership, DEI advocacy, engagement surveys, and transparent communications.● Implemented systems and integration of HubSpot Sales/Marketing/CRM, Ring Central, an enterprise resource planning (ERP) system, and e-commerce allowing for automation of sales and customer data and facilitating strategic and targeted marketing campaigns.● Spearheaded the company’s organizational restructuring, including previous owners’ succession plan, reshaping leadership team, and sales divisions. ● Guided the company through its acquisition by Staples in 2023, ensuring compliance, reporting, and policy changes. ● Cultivated strong relationships with stakeholders, managed customer and vendor relations, and spearheaded community engagement initiatives to enhance organizational influence and support local growth.

● Facilitated an inbound marketing campaign consisting of building strategies, personas, and nurturing content and journeys. Achieved a return on investment (ROI) of 167% in 18 months.● Initiated customer engagement projects, including satisfaction surveys, testimonials, and reviews, and achieved a net promoter score (NPS) of 72.● Creator of the Beatties Commercial Coffee Services program, resulting in new recurring revenue.● Ensured 97% increase in procurement fill rates across over 12,000 products with inventory management exceeding $2M and a turns ratio of 6.7.● Developed and governed policies and procedures that improved efficiencies in purchasing and receiving, reduced customer and vendor returns, and improved margins.

● Accomplished a complete rebranding of the company, including trademarks, taglines, brand story, web assets, corporate collaterals, fleet graphics, building signs, uniforms, and more. ● Program developer of the company's ISO 14001 environmental certification, written policies, procedures, and continual improvement plans since 2012. Conducted regular audits, actioned Corrective and Preventive action plans. ● Oversaw a LED lighting retrofit which resulted in a $1,500/month reduction in electricity cost and a ROI within nine months of project completion. As part of the ISO 14001 Green Team, and reduced printed marketing collateral by 15% year-over-year, achieving sustainability targets of continuous improvement for five years running.● Migrated e-commerce and marketing websites across host providers and platforms, improving functionality and enhancing customer experience while achieving cost savings. ● Developed the company marketing strategy, formalized the marketing budget, and created an integrated marketing schedule inclusive of all company marketing initiatives.● Created and administered company programs, including customer rewards, Chamber of Commerce affinity program, CAA awards partnership, and Beatties Business Edge. ● Implemented Occupational Health & Safety program, ensuring compliance and operational readiness. Retail Purchasing and Operations; 2002 – 2007● Planned and oversaw the inclusion of three CompuSmart franchise locations into existing retail store environments, including acquiring store fixtures, floor plans, merchandising, inventory, purchasing, and signage.● Assisted retail managers with inventory management, sales reporting, vendor relations, rebate claims, and payment processing. ● Liaison for store security, alarm monitoring, and anti-theft devices.

Planned and oversaw the inclusion of three CompuSmart franchise locations into existing retail store environments, including acquiring store fixtures, floor plans, merchandising, inventory, purchasing, and signage.Assisted retail managers with inventory management, sales reporting, vendor relations, rebate claims, and payment processing. Liaison for store security, alarm monitoring, and anti-theft devices.