Brad Tattam Email and Phone Number
As an experienced leader in retail, franchise, and partner networks, I bring a strategic and customer-focused approach to driving business growth and operational excellence. With a track record of managing large teams, optimising performance, and fostering strong relationships, I have consistently delivered results in high-sales turnover environments.Throughout my career, I’ve partnered with franchisees, retail store owners, and head office teams to implement sustainable strategies that enhance profitability, customer experience, and team engagement. Highlights of my achievements include:- Driving 32% year-on-year sales growth in a national retail account, recognised with membership in the elite Optus Number One Club.- Achieving a 20% improvement in channel sales performance through the development and delivery of a comprehensive capability framework.- Expanding retail footprints by successfully adding 12 new locations while improving operational efficiencies and reducing costs by 12%.- Fostering team engagement, achieving an employee engagement score of 86% through open communication and consistent operating plans.My unique perspective as a former small business owner strengthens my credibility with partners and franchisees, as I’ve walked in their shoes and understand the challenges they face.I thrive on inspiring teams, fostering partnerships, and delivering results that drive both individual and organisational success. Looking ahead, I am excited to leverage my experience in franchise and retail management to contribute within new industries. I am passionate about continuous learning, team development, and adaptability, all of which are essential for success in dynamic markets. I look forward to bringing fresh perspectives, driving innovation, and delivering impactful results in roles focused on operational excellence, customer experience, and sustainable growth.Let’s connect to explore how we can collaborate to create meaningful impact.
Vision Personal Training Franchises Australia & New Zealand
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National Franchise Operations ManagerVision Personal Training Franchises Australia & New ZealandSydney, Nsw, Au -
Director Partner, Business CentresOptus May 2023 - PresentSydney, New South Wales, AustraliaAs Director of Partner Business Centres, I lead a national team responsible for driving over $250M in revenue through strategic partner collaboration. I’ve developed and implemented performance metrics, streamlined operations, and fostered a high-performance culture that has enhanced sales and partner relationships. By spearheading key initiatives, including the rollout of a new commission model and territory-based partner network transformation, I’ve successfully boosted sales and improved customer experience across the channels. -
Associate Director Strategy And SalesOptus Apr 2020 - May 2023Sydney, New South Wales, AustraliaI provided strategic leadership for the partner business channel, focusing on driving growth, enhancing sales performance, and achieving operational excellence in collaboration with state teams. I led a 12-month transformation of the partner channel through a comprehensive change strategy aimed at expanding market coverage and improving customer experience. This involved overseeing a cross-functional team across nine workstreams to ensure successful execution and alignment with business objectives. -
National Partner Manager Retail StoresOptus Mar 2018 - Apr 2020Sydney, AustraliaAs National Partner Manager, I led the relationship and strategic partnership with Optus Retail Channel Partners across 100+ stores, driving alignment with Optus’s strategic goals. I implemented a sustainable business development strategy to optimise performance, achieving growth in sales, operational efficiencies, and improved customer experience. Through a high-performance culture and sharing best practices, I empowered channel partners to meet key KPIs and enhance their capabilities for long-term growth. -
National Account Manager RetailOptus Apr 2015 - Mar 2018Managed key national retail partner relationship across 46 branded stores, leading a team of 4 to improve operational efficiency. Expanded the network by adding 9 strategic locations within 12 months and implemented a Partner Annual Scorecard to boost transparency and accountability. Optimised franchise operations, resulting in an 18% sales increase within the channel. -
Area Sales Manager (Company Operated Stores)Optus Apr 2013 - Apr 2015OptusAs Area Sales Manager, I provided leadership and proactively managed a portfolio of company-owned stores within NSW. My responsibilities included leading, motivating, and developing the team while overseeing the profitability of all stores. A key aspect of the role involved implementing the Optus strategy and values to maximise sales, enhance the customer service experience, and contribute to overall company growth and profitability. Additionally, I acted as the business owner for the retail workforce management system, responsible for the rostering and payroll administration of 1,500 employees
Brad Tattam Education Details
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Business Administration And Management, General -
Change & Renewal -
Sports Science And Business Management
Frequently Asked Questions about Brad Tattam
What company does Brad Tattam work for?
Brad Tattam works for Vision Personal Training Franchises Australia & New Zealand
What is Brad Tattam's role at the current company?
Brad Tattam's current role is National Franchise Operations Manager.
What schools did Brad Tattam attend?
Brad Tattam attended Australian Catholic University, La Trobe University, Unsw, Unsw Australia.
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