Brad Terres Email & Phone Number

Castle Rock, Co, Us

Www.Abbott.Com | Www.Acelis.Com

- Directed communications programs for two Abbott Rapid Diagnostics service lines and oversaw consistency, accuracy and tone of brand messaging. - Spearheaded major marketing communications efforts. - Managed tactical initiatives including sales collateral and support, content development, digital marketing, videos, trade show, social media, and product launch materials.- Partnered with stakeholders across all levels of organization, aligning tactics with campaign strategies. - Recognized by executive management for successful UMDR outreach campaign to 100,000+ patient base and over 17,000 clinical customers.

Www.Tcibr.Com

- Led marketing communications initiatives including website development, digital campaigns, collateral, advertising, and events.- Developed trade show messaging and focused value propositions for TCI and other brands in SPX Communication Technologies business unit. - Served as member of SPX Brand Advisory Council, elevating marketing communications within SPX Communication Technologies division, including brand execution and trade shows for business unit partners.- Refocused company messaging and transformed brand design. Provided brand strategy and thought leadership, increasing global sales team’s ability to deliver value propositions to key decision-makers.

Livemore, Ca

Consulted as a creative director and brand communications strategist for Twenty20 Marketing accounts. Directed identity, packaging and point-of-sale marketing campaign for premium third-generation tortilla manufacturer Mi Rancho. Led successful brand design campaign helped establish inaugural retail distribution relationships with California Raley’s, Nob Hill and Whole Foods markets. Created popular “Kikkoman Takes You to the Movies” annual advertising campaign featuring Tom Cruise for Kikkoman USA. Developed branding for Filice Insurance, including sponsorship and radio advertising for their partnership with professional MLS soccer team, the San Jose Earthquakes.

Www.Terresdesign.Com

Worked directly with B2B and B2C customers providing integrated brand strategy and design of advertising, packaging, brochures, trade show/event marketing, websites, digital campaigns, and newsletters. Partnered with the John Muir Health Public Relations team to provide creative direction and execution of regional marketing campaigns for the JMH system. Projects included outdoor, transit and print advertising, collateral, and event support materials. Directed content development and execution of marketing campaigns including national launch of Casablanca Fan Company’s Cosmopolitan Collection for Lowe’s retail hardware group.