Brad Thomas Email & Phone Number

Charlotte, NC, US

• Writing and design of Artificial Intelligence (A.I.) content related to improving A.I. responses and overall results from prompts and queries. Projects involve improving conversational communications of A.I.
• Optimize existing processes and provide ongoing feedback on tools and processes.
• Interpret customer feedback, monitor satisfaction and help drive programs to improve analytics and response quality.
• Understand & apply project/stakeholder requirements and manage measurement of results on multiple concurrent projects.
• Generate project analysis reports on overall communications quality to identify improvements.

Huntersville, NC, US

• Manage all communications, marketing and content-creation projects for the Temporary Wall Systems brand, which is sold as franchises across the U.S. The company provides operational and marketing support for franchises.
• Main contact for writing and design of content to generate leads for franchise owners through all channels.
• Develop and implement cross-channel campaigns across all digital and print channels. Manage Traffic of content.
• Write web content, blog content, email content in the support of all 60 franchise owners for the brand.

• Filled in for an individual on paternity leave at the corporate headquarters office. Managed Marketing projects and creative element production across all digital and print channels utilizing the Workfront project.
• Main contact for each product line director in creating and tactically implementing campaigns and promotions.
• Extensive management of internal creative services team and project management for cross-channel campaigns.
• Cross-channel content development: Print, web content, PR, SEO, automated email and Social Media.

Fort Mill, South Carolina, US

• Created and managed product portfolio (line of business) marketing projects targeting construction industry companies and their customers. Developed industry customer data reports, buyer personas, customer segmentation.
• Extensive design, writing, editing and content-creation tactical work, ensuring and updating corporate brand standards.
• Utilized customer database systems such as Power BI, Salesforce and project management systems (Workfront).
• Outside agency and internal creative services team project management for campaigns and cross-channel content.
• Cross functional tactical management with web content, PR, SEO, automated email (Marketo), and Social Media teams.

Coral Gables, FL, US

• Managed strategy, writing, design and tactical implementation of emails being sent out to mortgage lending customers and prospects. Tested and measured results through A/B testing and adjusted weekly to improve.
• Extensive design and content work to ensure brand standards were consistently kept.
• Measurement of campaigns and target lists through Constant Contact and CRM system.
• Management of opt-in and opt-out lists to ensure compliance.
• Development of consistent system of ensuring email marketing process is driving revenue and positive results.

New York, New York, US

• (Company went bankrupt) Created and implemented email marketing campaigns targeting network of contractors and installers for financing of solar energy equipment and home improvement projects for their customers..
• Collaborated with business development / sales team to send out promotions on their behalf.
• Extensive measurement of campaigns through Pardot, Salesforce, Google Analytics to continually improve results.
• Developed comprehensive cross-channel content on a strategic level and delivered tactically.
• Extensive writing and design work and A/B testing on emails and other digital content.

San Francisco, California, US

• Managed multi-channel / email communications projects on the Wholesale Transformation team as part of an enterprise-wide change management project within the Wholesale (Commercial) Bank. Design and implement.
• Collaborated with Line of Business leaders to communicate new system platform.
• Designed project workflows with goals and scheduled milestones.
• Ensured compliance with company Branding guidelines and Legal / Compliance approval on communications.
• Initiated project kick-off calls with key stakeholders and manage project update meetings.

Charlotte, North Carolina, US

• Developed and implemented multi-channel product Marketing campaigns serving lines of business regarding acquisition of new customers and account management for existing customers. Mainly focused on the Home Equity Line.
• Utilized Aprimo system for routing creative briefs, materials and tracking reviews / approvals.
• Managed system of archiving versions in SharePoint and Shared Drive folders for pro-active audit preparation.
• Partnered with Database Segmentation team to ensure accurate and efficient targeting of customers.
• Assisted in bringing creative work from external to internal resources to save costs and better manage campaigns.

Memphis, Tennessee, US

• Marketing Project Manager working on the re-branding, new logo and new name for First Tennessee Bank and Capital Bank changing to First Horizon Bank. Managing the updates of materials and digital assets with new.
• Working with Business Line partners to communicate the new name and brand to their external customers.
• Managing process of updating sales sheets, web pages and other print and digital content using a marketing project management system called RoboHead.
• Archiving and tracking tasks in marketing SharePoint site and assisting Creative Services, list developers, writers and designers with ensuring deadlines for the new brand launch are met.

Charlotte, North Carolina, US

• Marketing Associate responsible for all Marketing planning and execution on Demand Response program for Duke Energy customers. Promoted the program via email, direct mail, social media and web-based channels working.
• Development of segmentation and targeting strategy and customer research based on demographics, behaviors and geographic areas of customer groups.
• Work directly with and for business partners who manage the products on an operational level to provide marketing support to help them understand their customers and drive sales growth.
• Plan and manage campaigns across multiple channels working with customer data teams, creative services, legal / compliance and analytics data team from strategic planning through tactical delivery and measurement.

San Francisco, California, US

• Communications Project Manager on company-wide SharePoint Consolidation Project responsible for internal communications to all areas of the bank organization. Project involved risk remediation and change management.
• Development of upfront strategy and communications plan and tactical content and design according to company brand and writing guidelines.
• Targeting of messaging and content to different target audiences across different organizations requiring buy-in.
• Managing content through entire process involving creation, design, legal & compliance review and approvals.

San Francisco, California, US

• Marketing Project Manager managing large-scale website re-launch and content development for Small Business market website. Key team member on website re-launch team developing articles, videos and other Small.
• Content development across different media types: Online articles, videos, Social Media and training resources.
• Managing content through entire process involving creation, design, legal & compliance review and approvals and working with external web design agency to update the site.
• Multi-channel promotion of new Small Business segment website internally and externally.
• HubSpot implementation on site for building contact database for content targeting and lead generation.
• Neighborhood renovation project contest involves working with business partners to choose contest winners and communicate success stories through all channels, including through websites, ATM ads, print ads and Social.

Charlotte, NC, US

• Project Manager developing and leading multi-channel communications programs for existing bank customers involving strategy, writing, design, data / list development and legal / compliance processing. Projects include.
• Extensive partnership with Product Managers and lines of business managers to deliver marketing results aligned with their business plans through the delivery of product update communications to customers to drive.
• Digital marketing campaigns involving targeted Emails, SASI (Splash-At-Sign-In) messages and website content.
• Direct Mail campaigns involving writing and designing content, along with internal creative services team.
• Statement marketing message design and deployment to existing bank customers receiving quarterly statements.

New York, NY, US

• Developed and managed integrated marketing communications campaigns for employees and participants in AIG / VALIC retirement plans at universities, K-12 school systems, hospitals and other non-profit organizations..
• Analysis of annuity and mutual fund-based retirement plans to drive positive results for institutional clients and individual employees
• B to B client service, industry segment marketing research and data analysis; B to C targeting of individual employees
• Campaign planning and project management working with business partners in database marketing, Sales, call center, digital / website team and Creative Services (internal agency team).
• Finalist presentation development and providing sales presentations to compete for new business.

New York, NY, US

• Participant Engagement Marketing Team:Managed the communication plans and campaigns for employees and participants in TIAA-CREF retirement plans at universities and other non-profit organizations. Supported the Plan.
• Strategic plan development for increasing employee enrollment in retirement investment plans.
• Analysis of annuities-based retirement plans and our pursuit of new business in this market.
• Competitive research to understand key differentiators, communicating through integrated marketing communications.
• Major project planning and cross-functional team management – Database, Creative Services, Web Marketing, Print. Acquisition Marketing Team: Managed Communication, Education and Advice program communications through.

• Developed, managed and tracked marketing programs, working with sales team for the development of new business for ethics & compliance consulting services. Involved in RFP response and proposal writing process..
• Provided the up-front analysis on each industry environment to identify trends and applications for products/services.
• Created, developed and produced marketing materials targeted to individual industries and developed/implemented integrated Marketing plans involving direct mail and email campaigns, website applications, direct sales.
• Managed projects related to website and email marketing efforts through pay-per-click programs, search engine optimization and overall promotion of the company brand and products/services through the various company.
• Trained and managed sales force for each industry program, and used Salesforce.com to track all sales activity and develop management reports.
• Managed competitive research and benchmarking for the company, provided positioning strategy relative to competitors.

GB

Managed marketing team in the development of new business for accounting and consulting services in the Carolinas marketplace. Managed proposal response process including development of proposal documents, as well as marketing material development, event planning, sales team support and client relationship development.· Responsible for responding to client.

San Francisco, California, US

• Managed Marketing Analysis team for First Union Insurance Group, supporting a banking industry leader in Life Insurance and Annuity sales. Directed the Market and Industry Research function for the division and led.
• Created marketing and training materials for insurance and annuity products, driving revenue by increasing sales production through customer generation and retention programs.
• Executed and managed the profit/loss analysis of current marketing campaigns for insurance and annuity products and recommended resource allocation improvements on new campaigns, increasing profit contribution of.
• Managed primary and secondary market research and analysis program for the division, providing key competitive benchmarking and customer profile data to upper management for strategic planning.
• Provided customer database reporting for market segmentation and improvements in accurate customer targeting for campaigns while establishing customer data models for consumer purchase behavior related to our products.
• Provided Sales Training and Marketing support for national sales force during time of severe marketing budget cutbacks. Increased sales revenue and sales force operating efficiency.

Baltimore, Maryland, US

Led Marketing Analysis and Sales Reporting efforts in the Variable Life Insurance business unit introducing new products through multiple channels. Provided marketing material and sales force support, competitive benchmarking, formal sales reports and market research supporting division management strategic planning.Developed new Variable Life Insurance.

Baltimore, Maryland, US

Managed primary and secondary market research projects involving questionnaire design and industry research supporting sales efforts and marketing campaign development. Designed strategic market assessments resulting in sales resource allocation decisions for the division and providing regional tactical planning and client target assessment.Created and.

New York, NY, US

MBA Advertising Management InternshipAssisted the Lysol account team in media planning, budgeting and other marketing efforts related to the launch of a brand image re-shaping advertising campaign. Conducted analysis of media spending and advertising strategy of the competitors of the Lysol Brand.

Bachelor Of Arts - Ba

M.B.A., Full-Time Mba Program, Concentration In Marketing

Master Of Business Administration - Mba, Marketing