Brad is an exceptional marketing professional and forward-thinking sales leader who maintains a remarkably high degree of professionalism. With his strong interpersonal skills and ability to communicate with just about anyone, he has successfully fostered countless relationships with clients over the years and built a solid network and customer base as a result. From business development to distribution, he has adopted a straight-forward yet effective blueprint that puts everybody in a position to win. He attributes his success to being an active listener who puts a great deal of time into building genuine connections with distributors and business partners while always figuring out ways to fill a need. He is constantly coming up with innovative and effective marketing strategies and strives to further his reputation as an outstanding independent distributor who is enthusiastic, resilient, and adaptable. He has always had a passion for the healthcare industry and continues to be fascinated by the brilliant minds behind the innovation of medical devices. With over 20 years of experience working closely with high caliber orthopaedic manufacturers and professionals, he has become very well-versed in the evolution of medical implants and practices, marketplace trends, expanding customer pools, and targeted strategies for distribution. Following his tremendous success as an orthopaedic consultant, he has built a solid network with surgeons throughout Northern California. As a customer-focused leader, he has been able to leverage those connections to drive sales and further stretch his name as a formidable distributor. As Principal Distributor of NorCal Ortho Consultants, he diligently trains his group of marketing and sales professionals to equip them with the wisdom and knowledge needed to offer affordable solutions to clients while upholding the organization’s values built upon the foundations of honesty and integrity. In an ever-changing landscape such as this, he has not only mastered the art of adaptability, but he has also played a vital role in developing other exceptional leaders and consultants.