Bradley Griffin Email and Phone Number

-Supervised and grew the marketing team from 2 to 4 direct reports-Developed and executed both short-term and long-term marketing goals and strategies.-Collected, cleaned, analyzed, and reported on all relevant marketing/sales data and metrics.-Created Wensco’s monthly ad specials, which involves communicating with internal stakeholders, channel partners, and vendors to help develop the promotions.-Shaped a targeted marketing and digital marketing program that increased online sales by 20%-Managed Wensco’s website (20,000 pages) and annual catalog production (18,000 products/400 pages).-Scheduled, coordinated, traveled to, and lead Wensco events, including wrap classes, open houses, trade shows + national sign events, and new product trainings..-Ensured effective Wensco branding on the website, catalog, and all other Wensco marketing materials, including shirts, hats, and giveaways.-Advised and recommended courses of action to the executive team about marketing strategies which led to a 30% increase in total sales revenue.-Owned the marketing budget and yearly marketing calendar-Worked with channel partners to create unified messaging and targeted advertising around partner's products-Updating Wensco’s marketing programs, SOPs, processes, and generally improving the organizations digital maturity

•Understand the company’s strategic objectives and provide guidance, options, and proof of concepts (as appropriate) to solve technology needs and drive continuous improvement initiatives to meet changing marketing and business priorities.•Serve as the primary business owner of the marketing technology stack and lead the creation of strategic roadmaps for the digital marketing transformation of the company.•Leverage data science, UX design, platform scalability, customer insights, personalization and marketing technology to assist users through their buyer journey.•Identify opportunities to standardize processes and system configuration to improve efficiency and reduce costs of the marketing technology stack and develop a digital strategy for integrating potential future acquisitions.•Partner with the business, IT, legal, and regulatory teams to ensure all components of the technology stack complies with key governance standards including information security, regional privacy and accessibility laws, and product regulatory requirements.•Continuously evaluate vendor partners, staff positions, responsibilities, and individuals for appropriate performance, skills, potential for improvement and growth.•Technical ownership for the development, implementation, and maintenance of customer facing platforms including but not limited to company websites, loyalty programs, etc.•Establish appropriate metrics and KPIs to ensure end to end visibility of customer interactions. Analyzes data, assess trends and helps define actions to optimize performance and maximize ROI.

•Bootstrapped and led Optimized to acquisition M&A•Specialized in core digital marketing skills, such as SEO, PPC, Social Media, Email, Analytics, Data Analysis, Campaigns Road mapping, Reporting, etc.•Defined and measured KPIs + execute campaigns for countless industries, products, and services across the digital spectrum for SEO, PPC, Social Media, Email Marketing, Marketing Automation, Web Design, Business Analytics, and so much more •Ability to teach, mentor, coach, and motivate in any of these digital marketing disciplines, in an effective way and with terminology that doesn’t over inundate, due to a deep understanding of the subject•Led strategic planning including market positioning, competitive analysis, customer segment selection and penetration plans, and related product positioning, developing multi-year marketing plan and execution roadmap•Evaluated multiple industries market trends and competitive strategies, recommending products/services, positioning and pricing according to clients' maturity, size, short and long-term objectives, ranking them #1 on search engines•Created and directed brand marketing strategies for product management, by market and customer research for new market and product requirements, interfacing with R&D for product development and product lifecycle management•Built cross-functional alignment between marketing, field sales, R&D, operation, increasing annual profitability