Overseeing marketing, audience development, PR & communications, and audience services.

The first Digital Director at the fourth-largest natural history museum in the world. Built and led a digital team responsible for policy, strategy, governance, and execution across digital channels. Team accomplishments include a redesigned website prioritized for accessibility, featuring the Museum's first online Learning Resource Hub, and that featured the Museum's scientific research across the site.The digital content team ran the famous SUE the T. rex Twitter account, launched the inflatable T. rex video series, live-streamed with scientists, launched Tattoo Stories, bringing audiences' personal stories into the Tattoo exhibition, produced the #DayOfFacts video, earning national media attention, and built Message Maximo, a chatbot allowing people to talk to a dinosaur. Content on our social channels is seen over 100 million times per year, is the leading output of the Museum's scientific stories, and in 2020 generated over 3.8 million engagements and interactions. The team also oversaw strategy on Google, Wikipedia, and other platforms and led a museum-wide editorial and content strategy framework. The team won three Muse Awards from the American Alliance of Museums, a Webby Award, twice was a Webby Honoree, won an International Design Communications Award, and twice had work featured at the Best in Heritage Conference in Dubrovnik, Croatia.

Independent digital and creative strategist working in interactive, experience design, theatre, film, and games. Created a short film for an organization called Solving Kids' Cancer, featuring music by U2 and a series of improvised films in the middle of the ocean for Bud Light's social media fans; shot films, tv spots, and produced installation videos for The Holocaust Museum of Illinois, Life Fitness, The Chicago Foundation for Women, and The Epilepsy Foundation of Greater Chicago.

Design agency blending applied gaming, interactive design, behavioral psychology, and UX to create solutions across digital and live spaces for engagement, training, and education. Led a global experiential initiative for Marriott Hotels International to foster culture change and create immersive, self-sustaining training environments; conducted gaming and innovation workshops for the Civil Service College of Singapore; worked on a social good game for the World Bank; conducted workshops on Applied Gaming and the Innovation and Creative Process for colleges and Fortune 500 companies.

A creative agency focused on branding, identity, content strategy, and web design. Responsibilities included creative and digital strategy for clients, and business development. Helped increase the agency’s revenue and expanded the service offering. Clients: The Second City, nutritionist Dawn Jackson Blatner, and the Paramount Theatre.

Performing arts center and school, producing over 400 performances annually. Responsibilities included the development of marketing strategy, including web, social media, search, email, direct mail, and advertising. Helped double online sales, boost overall sales, and increase school enrollment.

Search engine marketing strategy for major brands. Responsibilities included planning and implementing PPC and search strategy. Managed monthly budgets of $1.5M. Primary clients: United Airlines, Wells Fargo, and Bahamas.com.

Helped establish the agency's first interactive division. Worked in digital and on the advertising team. Interactive responsibilities included UX/UI, front-end development, and project management. Advertising efforts included writing, directing, shooting, editing, and creating motion graphics animations for TV commercials, corporate videos, and short films. Clients: Northwestern Memorial Hospital, Epilepsy Foundation of Greater Chicago, and the Illinois Holocaust Foundation and Museum.

Interactive and Multimedia/Video Agency. Responsibilities included front-end and Flash development, project management, client relationship management; writing, directing, and editing corporate video and video for installation. Clients included Life Fitness, Greg LeMond Fitness, Peoples' Gas, Bosch, Zenith.