Brad Lake Email & Phone Number

Texas, United States

Texas, United States

• Led retail business efforts to improve customer service, retail shopping experience and sales growth across TX, OK and LA with a territory of 50+ stores; both corporate and independently owned. • Promoted a “one team” experience to influence a change in the culture to support enhanced retail initiatives as well as existing wholesale business. • Collaborated cross functionally with independent ownerships and district leaderships to maintain accountability across all platforms in leading desired expectations at store level. • Trained and established best in class retail customer service and merchandising standards and monitored progress toward that standard with owners and store leaders of independently owned NAPA stores as well as district leaders and corporate owned stores. • Worked closely with HQ marketing and merchandising teams, to understand category strategy, communicate expectations and ensure stores exceed performance initiatives.• Provided clear and effective communication and sales reporting to all stakeholders, including Independent Owners, District Management, Store Managers, Retail Specialists and District Sales teams.• Supported business owners with remodels, new build construction and sales floor enhancements.• Led digital launches, such as BOPIS, Curbside Pickup, store B:C delivery and online promotional programs.• Served as liaison between the field and HQ, including merchandising, marketing, pricing, HR, Store Operations, Supply Chain, IT, Digital and Finance.• Successfully led retail support for opening NAPA’s first independently owned Top Store built ground-up along with other remodels and new construction projects.Accomplishments: Awarded Retail Business Development Manager of the Year for 2019 (Southwest Division) • Served on HQ review panel for implementing company-wide store promotions • Produced monthly promotional info-sheet for all stores company-wide; both corporate and independently owned.

• Led a district of 13 stores in Texas and Oklahoma.• Transitioned under-performing district to one of the top districts of the territory in Q1 2017.• Led store managers through change management during company restructuring.• Led and developed store managers to provide an excellent customer experience and achieve business results by driving sales, exceeding expectations, and controlling costs to maximize profits.• Drove adherence to visual merchandising and operational standards, hiring and staff development, loss prevention, payroll, and managing the sales floor.

• Developed and motivated employees to provide world class customer service while transitioning a task driven corporate culture to a customer focused culture which resulted in improved sales and profitability.• Managed a 27,000 sq. ft. store, providing leadership for operational and merchandising compliance, P&L oversight, inventory management, personnel/labor relations, and loss prevention strategies.• Achieved double digit sales increases YOY to improve annual sales to $4.7M.• Reduced shrink consecutive years from 2.73 to 1.19.• Submitted cost savings ideas to the process improvement team that were rolled out companywide.

Central Texas

• Managed regional facilities services, maintenance, repairs, renovations, R&M budget, procurement, and vendor service levels for the 92 store Central Texas Region.• Hired and transitioned new service providers for the Central Texas area.• Managed preventative maintenance programs for HVAC, landscaping, grease traps, kitchen equipment, etc.

Responsible for leading and developing store managers to excel and provide a world class customer experience and environment, achieve business results by developing partners to exceed expectations, analyze and problem solve business trends, driving sales and minimizing costs to maximize profits.* Lead up to 12 stores, 300 associates and $17M in sales* Developed strong management teams including Manager of the Year 2010* Successfully lead 13 stores through opening and remodeling projects* Consistently exceeded sales, shrink and customer survey expectations* Implemented LEAN initiatives improving the customer and associate experience and increasing efficiency and profits

• Developed and enforced operational standards for the company, negotiating contracts and overseeing human resources, web development/technical projects, and facility maintenance.• Assisted the company President with company strategic planning, marketing, and financial management.• Recovered $44K in lost revenue from misappropriated expenses, accounting practices, and staff benefits.

• Managed a 30,000 sq. ft. store with annual sales of $7.5M, overseeing P&L, sales and floor staff, purchasing, inventory management, loss prevention, facility maintenance, and vendor relations.• Enforced corporate policies, developed and implemented sales and marketing strategies, and drove adherence to sales, operational, customer service and merchandising standards.• Increased sales 6% despite a 22% decrease in traffic; also reduced shrink from .87% to .14%.• Elevated GM 3% by enhancing the performance of the apparel department.*Career Note: Prior professional experience includes: District/Store Manager for Gadzooks, Inc. (1991-1999) Earned numerous awards, including “Top 5 District Manager” (five times), “Most Profitable District” and “Lowest District Shrink” (four times), “Highest District Volume” (three times), “Highest District Sales Increase” (two times), "Store Manager of the Year", "Rookie Store Manager of the Year".Also opened and developed two Mid-West districts that spanned Nebraska, Iowa, and Illinois. Operations and Merchandise Manager for Old Navy (1999-2002