Brad Alan Email & Phone Number

New York, Ny, Us

Beaverton, Or, Us

Engineering leadership for s23NYC and Launch teams at Nike. Responsible for SNKRS app, SNKRS web and the Launch platform.

New York, Us

New York, Us

New York, New York, Us

New York, Ny, Us

VP Technology - 11/2016 - PresentVP Commerce - 01/2015 - 10/2016

New York, Ny, Us

R/GA Connected Commerce in partnership with Westfield Labs. http://www.rgacommerce.com• Helped shape the vision for the commerce accelerator program and then worked to recruit program partners, successfully signing Shopify Plus. • Helped recruit and vet potential companies from a pool of over 500, successfully recruiting Oak Labs and Happy Returns.• Acted as the services lead for Darkstore and Clarifai and was a mentor to AgentQ.Program partners were Westfield Labs, Macy's, Verizon, Bank of America Merchant Services, Shopify Plus, Walmart, WE Capital Partners, and Commonwealth Bank.Companies were AgentQ (acquired by Google), Axlehire, Clarifai, Cordial, Darkstore, Happy Returns (acquired by PayPal), Myagi, Oak Labs (acquired by Zivello), Percolata, and Reply.ai (acquired by Kustomer).Demo day video: https://www.youtube.com/watch?v=65_9DE__Sc4&feature=youtu.be&t=1sProgram was from 8/1/2016 to 10/26/2016.

New York, New York, Us

04/2013 - 01/2015 - Senior Director of Product Management12/2010 - 03/2013 - Director of User ExperienceCreated and led Product Management discipline that was responsible for developing and managing the product roadmap for all digital projects across J.Crew, J.Crew Factory, and Madewell brands.• Led the redesign and relaunch of cart and checkout for J.Crew, J.Crew Factory, and Madewell resulting in over $250M in additional demand sales in the first year. Introduced express checkout which took advantage of large repeat buyer percentage. Supported desktop/tablet and mobile optimized designs. On Black Friday/Cyber Monday the checkout supported over 70k daily transactions.• Led the integration of Borderfree API to enable J.Crew to ship to over 100 countries. Collaborated with Borderfree to design pricebook API that would allow J.Crew to manage pricing in SAP so that they matched between retail stores and online. • Directly managed team of four that included product managers and user experience designers.

New York, Ny, Us

02/2010 - 11/2010 - Senior Technical DirectorActed as lead technology resource for Nike and Converse accounts.• Led technical team that developed and launched the first Nike+GPS running app for iPhone.• Directly managed team of eight and indirectly managed team of forty that included technical leads, software engineers, and QA engineers.02/2009 - 01/2010 - Director of E-Commerce Technology and Strategy02/2006 - 01/2009 - Technical DirectorActed as senior technology resource for Nike digital commerce projects.• Led technical team that developed first ever large-scale e-commerce site built entirely in Flash. Launched as NikeStore.com (US only) in September 2006, replacing NikeTown.com.• Led technical team that developed the front-end for Nike’s global e-commerce platform, shipping to 22 countries and translated to 6 languages. Launched as NikeStore.com (US+EMEA) in October 2008. Enabled commerce on Nike brand sites and Cole Haan.• Led technical team that developed the 1thology Air Force 1 sneakerhead destination.• Part of two-person team that created the real-time interactive voting application for the Air Force 1 25th Anniversary “One Night Only” party, in less than two weeks.• Directly managed team of ten that included software engineers and QA engineers.

Burlington, Vermont, Us

01/2004 - 11/2005 - Web Development Manager 03/2002 - 12/2004 - Lead Web Developer03/2001 - 02/2002 - Web Developer• Built and launched home grown multi-brand E-Commerce platform integrated with SAP.• Led development of Burton’s customization platform for snowboards called Series 13.• Leveraged E-commerce platform to launch online industry Proform website for Burton brands. Doubled sales first year online and significantly reduced Customer Service resources needed to support program.• Led development of Burton’s dealer reorder and closeout tool redesign. Improved speed, ease of use, and reliability. Improvements helped to increase average order size, reduced time to place orders, and allowed Dealer Services to get more dealers using the tool.• Created internal photography management system to catalog brand owned image assets. Over 25k images available through advanced search interface. Detailed usage history resulted in more efficient use of assets.

Worldwide, Oo

Ba, Computer Science

Education record