•Bradford Alban's Location
Hillsboro, Oregon, United States, United States
•Bradford Alban's Contact Details
•Bradford Alban work email
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•Bradford Alban personal email
n/a
•Bradford Alban phone numbers
About •Bradford Alban
I am a Marketing Consultant at Dappen Group, a firm that provides advice and hands-on support to clients looking to improve their marketing results. With over 20 years of experience in various segments, including technology, legal, and telecom, I have developed solid expertise in crafting and executing effective strategic and tactical marketing plans, building and managing websites, defining product and service offerings, and creating practical marketing assets that fit to brand.I enjoy building things from scratch and cleaning things up, applying a simple formula of focus, process, and creativity to every project. I have also been an excellent leader and collaborator, empowering teams with clear and trackable objectives, demonstrating ideas, and staying sharp in new technologies and current marketing trends. I am enthusiastic about the work I do and I can't wait to help your team achieve its goals. Beyond work, I love gardening, reading, and playing board games with my wife at our small mountain home in Oregon.
•Bradford Alban's Current Company Details
•Bradford Alban Work Experience Details
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Head Of MarketingJohnston Law FirmHillsboro, Or, Us
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Marketing ConsultantDappen Group Jun 2021 - PresentDenver, Colorado, UsProviding advice and hands-on support to Dappen Group clients looking to improve their marketing results. We mostly focus on the legal industry and perform work ranging from brand evolution, website builds, and marketing assets for sales teams. Our guidance helps our customers refine their message and grow their businesses.Strategic PlansTactical Marketing PlansWebsite builds and transformationsOffer structure and categorizationSales presentationsCase StudiesLead Generation FunnelsEvent Guidance -
Director Global MarketingElevate Services Dec 2018 - Jun 2021Global, OoAfter Sumati was acquired by Elevate, I helped with the transition and joined their marketing team with the goal of better utilizing off-shore resources and expanding their website and digital marketing capabilities-Created a new website supporting five new acquisitions and utilizing a new 2.0 brand-Responsible for the website, marketing communications, and sales enablement-Creation of a monthly newsletter process and program-Comprehensive Marcom campaign relying on Marketo implementation and MQL scoring based on email and website KPIs-~100 email drops, including consulting, services and technology offerings, newsletter and events-~800 pieces of marketing materials provided to sales teams i.e., PowerPoint, Excel, Word, PDF, sell sheets -
Director Sales And Marketing (Sumati Aquired By Elevate)Sumati Legal Services Private Limited Jun 2017 - Dec 2018Chandigarh, Chandigarh, InI joined Sumati to help them expand their sales and marketing efforts. This culminated in the acquisition of the company by a larger Alternative Legal Services Provider (ALSP), Elevate.-Drove the expansion of the sales and marketing teams at Sumati -Delivered sustainable and effective marketing strategies-Responsible for planning and implementing sales, marketing, and product development programs-Fostered working relationships with Contract Lifecycle Management (CLM) and technology partners -
Owner And Marketing Consultant (Sumati Was Primary Client)Sea Monster Consulting Llc 2014 - 2017After leaving Sprint I started doing ad hoc marketing consulting which evolved into a business Sea Monster Consulting. I worked with Barkley Evergreen in Missouri and many small health and wellness businesses nationwide. In Oregon, I formalized the agency into Sea Monster. I began working for an alternative legal service provider there, Sumati and they became my primary client. Sumati hired me officially in early 2017. -
Wholesale Marketing Manager (Acting Director)Sprint Nextel 2011 - 2014Overland Park, Kansas, UsDuring my acting Director position, I ensured the smooth transition of the departing director during a critical delivery time. In addition, I focused on the team's operational performance while they delivered the newly created solution set and accompanying marketing campaign.I led a team of 11 responsible for the Wireless, Wireline, and International Wholesale Segments in my manager role.Added new partners into the Mobile Virtual Network Operator (MVNO) space. An MVNO is an industry term for what is simply a smaller wireless company that relies on an extensive network like Sprint's to provide their own branded services, i.e., Tracfone, Cricket)-Assisted existing MVNOs with marketing guidance and assistance-Created and sold wholesale platform solutions across segments -
Web Manager, Mysprint.ComSprint Nextel 2008 - 2011Overland Park, Kansas, UsLed the MySprint.com team of ten direct business owners, responsible for self-service transactions like pay bill and plan swap as well as search, education, community, chat, and eMail. Sprint.com was always within top 500 most trafficked websites in the United States. MySprint received millions of unique visits per month.This role solidified my love of leading a team and evolved my management style, relying on data for decision-making.Overall the site facilitated 69M online transactions in 2009 up 7.6%; 90M in 2010 up 31%; 126M in 2011 up 39%Redesigned functional aspects and user experience on the website and surpassed all major telecom competitors in billing and community use penetration in 2010
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Ecare Online ManagerSprint Nextel 2005 - 2008Overland Park, Kansas, UsManaged a team of four responsible for web tools for large business customers and delivered special projects, including the ability to swap cell phones online. This was my first significant management role and prepared me for my eventual role responsible for MySprint.com.Co-Invented the Sprint eCenter, a website for corporate customers and their in-house telecom managers; this site allowed online Wireline and Wireless services management for corporations like FedEx and Microsoft employees.Leader of a special project team that built first automated ESN Swap functionality on MySprint.com; Secured 552K phone swaps in 2008, 1.6M swaps in 2009
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Marketing ManagerSprint Nextel 2001 - 2005Overland Park, Kansas, UsAfter sharpening my skills and gaining knowledge across consumer and business segments, this role allowed me to concentrate on business and loyalty marketing efforts. I created tactical solutions and programs that increased revenue and reduced customer churn in the business base. Launched a rate plan management program, which provided a standardized process to analyze corporate accounts for high overages and underutilization; the end result was an almost 1% churn drop in the targeted base of customers.I developed the Business Account Health Tracker (BAHT Report), a weekly report that predicted churn propensity for Fortune 500 customers. Executives and sales staff could use this to be more aware of the status of a particular account and be proactive rather than reactive in addressing issues of churn and decline.Provided Small Business Accounts with access to the Sprint Consumer CRM tool (Maximize) which allowed service reps to offer small business upsell offers.Developed a telesales upsell program for the SOHO base that all other business segment owners then adopted.Set up contract renewal commissions for field sales.
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Marketing Program ManagerSprint Nextel 2000 - 2001Overland Park, Kansas, UsAs I moved from the field to headquarters, I began my career in marketing in earnest. I worked with consumer and business segments and started my first marketing operations and sales campaigns. I developed and implemented a first-of-its-kind, highly successful wireless web stimulation program, the Sprint Wireless Web Scavenger Hunt. This pioneering initiative asked users to browse and interact by selecting easter eggs. The program had an 8% take rate and increased usage for users by 32% over the next six months at a time when phone web browsing was not commonplace.I created Sprint's first-ever CPNI (Customer Proprietary Network Information) Opt-out programs that allowed customers to protect their information from being shared or allowing them to share their data for the purpose of receiving marketing offers. This served the entire consumer base of approximately 13 million customers at that time.
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Competitive Planning And Analysis ManagerSprint Pcs 1999 - 2000My competitive work in sales support allowed me to move into this regional marketing position collecting data and making recommendations for where to put new retail store locations and build out new network infrastructure based on populations, traffic, income, and growth potential.
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National Sales SupportSprint Pcs 1998 1998 - 1999After moving to Sprint from Nextel, I advanced my support role by assisting National Account sales staff pitching to other large corporations such as Nike, Intel, Doc Marten. I also began to collect research on corporations and provide sales staff with competitive insights and selling opportunities.
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Indirect Sales SupportNextel Communications 1997 - 1998This position was my introduction to telecom and a corporate workspace. I defined back-office sales processes and processed orders for indirect salespeople engaging retail stores for distribution opportunities. I trained dealers on sales procedures, product information, and coverage issues in my support role and then further supported the team by providing customer service for clients.
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ParalegalGross And Gross, Attorneys At Law 1996 - 1997My first job out of college. I served as senior office staff, drafted legal documents, and negotiated rent reimbursement agreements for the attorneys in this landlord-tenant law practice.
•Bradford Alban Skills
Telecommunications
Competitive Analysis
Wireless
Management
Cross Functional Team Leadership
Loyalty Marketing
Program Management
Mobile Devices
Direct Mail
Marketing
Sales Operations
Customer Retention
Wireless Technologies
B2b
Enterprise Software
Customer Experience
Strategic Partnerships
B2b Marketing
Segmentation
Leadership
Vendor Management
Business Development
Website Development And Management
Marketing Management For Business And Consumer Customers
Customer Base And Loyalty Marketing
Multi Channel Marketing
Product Management
Strategy
Product Marketing
Marketing Strategy
Customer Relationship Management
Project Management
Strategic Planning
Team Leadership
•Bradford Alban Education Details
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University Of MarylandEnglish Literature
Frequently Asked Questions about •Bradford Alban
What company does •Bradford Alban work for?
•Bradford Alban works for Johnston Law Firm
What is •Bradford Alban's role at the current company?
•Bradford Alban's current role is Head of Marketing.
What is •Bradford Alban's email address?
•Bradford Alban's email address is br****@****ces.com
What is •Bradford Alban's direct phone number?
•Bradford Alban's direct phone number is +191348*****
What schools did •Bradford Alban attend?
•Bradford Alban attended University Of Maryland.
What are some of •Bradford Alban's interests?
•Bradford Alban has interest in Social Services, Education, Environment, Poverty Alleviation, Arts And Culture.
What skills is •Bradford Alban known for?
•Bradford Alban has skills like Telecommunications, Competitive Analysis, Wireless, Management, Cross Functional Team Leadership, Loyalty Marketing, Program Management, Mobile Devices, Direct Mail, Marketing, Sales Operations, Customer Retention.
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