Key executive in delivering strategic direction and analytics leadership for commercial growth. Responsibilities focus on driving brand revenue through commercial strategy and business analytics. Consolidate development and governance of enterprise data, analytics and business intelligence, customer relationship management, incentive compensation and financial planning and analysis to support the commercial organization. Provide and promote data-driven insights on market dynamics, customer segmentation and targeting, financial forecasts and operational dynamics.Lead the Marketing Analytics function within the Commercial team, providing vision and strategy for the department and Brand. Accountable for the full forecast cycle, creating long-range plans, annual budgets and latest estimates.

• Designed and created internal data warehousing solution. Centralized data acquisition, maintenance and governance, operational reporting, financial and strategic modeling and data science; Lead team of 9 professionals and a $3M annual budget.• Lead commercial analytics, market research, sales force effectiveness, CRM system administration, incentive compensation planning and inventory/pricing modeling.• Spearheaded operational execution of a co-promotion partnership, supporting an increase of $5 million in annual revenue and diversifying internal operational costs.

• Enhanced Field Sales and Corporate performance reporting by deploying Tableau dashboards across the enterprise; currently over 100 different views in production• Improved customer targeting and segmentation, using machine learning and statistical techniques to proactively identify high potential and promotionally responsive customers in a seasonal market; contributed to 23% product growth in 2019• Led creation and deployment of new Sales team for a launch product in less than six months• Led CRM system design, implementation and administration, driving system evolution to support business needs

Provided strategic direction and leadership to business intelligence and commercial operations. Led team of 7 and $5M budget in revenue forecasting, resource deployment and business development activities. Directed sales operations for team of 200 sales professionals. Identified, led, and executed key projects to solve business challenges and growth opportunities. • 100% increase in call activity and 50% market share within 12 weeks of launch of early adopter segmentation for new product, after identification of 5 separate groups for adoption. • $30M in incremental revenue and doubled sales force in 1 year after analysis of revenue impact on adding sales resources.• $6M in saved in return costs and increased product mix contribution due to pricing model revision for main product, and reduced costs per unit for highest strength.• $300M annual Federal Supply Schedule Contract renegotiated in half the usual time frame through enhanced communication model.• $6M in incremental revenue, $30K saved in consulting fees resulting from tracking model to measure relationship between prescriptions and coupon redemptions that led to new offer that preserved 35% cash market share.

Managed a team of 5 while leading the analytics efforts for all key brands with greater than $10B in total annual revenue. Supported commercial business functions including sales, marketing, and incentive compensation. Ensured department processes and practices were aligned with organizations goals and objectives. Key Accomplishments:• Created integrated dashboard reports displaying sales and marketing key performance measures relating to successes in the marketplace.• Directed strategic competitive advantage for $10B business operation with 4,000 sales professionals and 5 business units. • Led cross-functional team in development of organization’s first internal sales database with integrated promotional data and online query engine that provided universal access to robust sales information.• Planned and executed tactical support of business strategies through sales force sizing and structure, resource allocation, decision support, life cycle management, enhanced targeting mechanisms, and incentive compensation.• Responsible for management of $13 million annual contract with data provider. Conducted reviews of expenditures, service levels, and data accuracy to ensure budget compliance. Managed all cash flows to vendor, and led team during negotiation process.• Led a team of over fifty individuals to create and implement an on-line application that allowed Sales staff to retrieve performance reports through the company Intranet, saving $1M per year. • Led a project team of eight to create and execute quality control procedures for a consolidated field report set published monthly.