RB Global (NYSE: RBA) (TSX: RBA) is a leading, omni-channel marketplace that provides value-added insights, services and transaction solutions for buyers and sellers of commercial assets and vehicles worldwide. Through its auction sites in 13 countries and digital platform, RB Global serves customers in more than 170 countries across a variety of asset classes, including automotive, commercial transportation, construction, government surplus, lifting and material handling, energy, mining and agriculture.The CRM Marketing team facilitates a wide variety of marketing activities leveraging Salesforce Marketing Cloud & other marketing automation tools to positively impact business results for the go-to-market teams within the RB Global brand portfolio.My team’s mission is to influence customer behaviors across the entire lifecycle.

Digital marketing consulting services for businesses of all types. Paid media, owned media, earned media planning and activation. Measurement strategy and tactical execution. CRM strategy, sales enablement and process.

Global automotive eCommerce marketplace, acquired by Ritchie Bros in 2023 to become part of the RBGlobal family of companies, as part of this acquisition, I transitioned to a new role within the organization.The team I built at IAA was responsible for world-wide Performance Marketing, Publisher Ads, WCMS, SEO, Salesforce Marketing Cloud-based marketing automation, web analytics, and all other Martech platform admin. I joined the organization at a crucial inflection point in its digital transformation with a mission to build a digital marketing team that could support the business growth/needs of a multi-billion dollar global e-commerce company.- Driving registration, bid & purchase activity that powers a global enterprise with reach into 200+ countries- Paid media (search, social & programmatic) registration acquisition program driving 10,000 guest registrants per month and 1000 net-new paid registrations consistently month-over-month since 2020- Significant business impact via natural search optimization strategy to diversify the search audience across vehicle types and global geographic footprint.- Buyer [customer] retention journey with $14M in registration revenue retained (still growing)- Publisher ads program on iaai.com with over $3M annual revenue- Global marketing data warehouse leveraging Google Cloud infrastructure for a more flexible and cost efficient solution while exceeding business expectations

SundaySky is transforming the relationship between brand and customer through personalized video. Our platform, built on proprietary SmartVideo technology, combines the power of video with personalized storytelling at scale to foster long-term customer relationships. The SmartVideo Platform lets marketers communicate to an audience of one and easily create, manage and optimize real-time personalized video programs throughout the customer lifecycle. AT&T, Comcast, Citi and other industry-leading brands partner with SundaySky to engage prospective and current customers, resulting in higher revenue, lower costs and deeper loyalty.

Head of Search Marketing & Digital MediaResource is the country's largest independent, digitally-led marketing agency, with 350 employees and offices in Columbus, Chicago, Cincinnati and San Francisco. We build OPEN Brands that empower consumers and deliver results through creativity, technology and content. Marketers such as Clorox, CVS, HP, Kohl's, Nestle, PetSmart, P&G, Sherwin-Williams and Victoria's Secret turn to us for our ability to turn digitally connected consumers into passionate brand advocates. Resource is a member of Worldwide Partners, Inc. (WPI), the world's largest international network of independent marketing communications firms.Leading the cross-functional team for strategy & execution of search, digital media / marketing programs from concept to launch and ongoing optimization.Clients: The Limited, Bush's Beans, SCA / TENA, P&G, Sherwin Williams, Create & Craft, Newell/Rubbermaid, etc.- Won digital lead/agency of record with a number of clients- Significant growth of digital team's revenue year over year- Contributed to new business wins: household CPG brands, startups and fortune 500 companies- Initiated process & product development initiatives within the digital media team as part of continuous improvement efforts- Development of the retail ecosystem media offerings including, organic optimization of Amazon stores and other marketplaces, for major CPG brands + paid media offerings via Amazon Media Group for same- Leader - digital media within the Omni-Channel team which focused on wholistic consumer experiences across the entire customer lifecycle, regardless of where she decided to engage with the brand.

Kenshoo provides a global technology platform for search marketing and online advertising. Kenshoo’s digital marketing software delivers the control, automation and results needed to make better investments across search, social and display campaigns.

Leadership role with responsibility for the sales team, marketing team and client services organization for both consulting services & SAAS Natural Search Optimization Platform (GravityStream).Clients: Zappos, Nordstrom, Orbitz, Cabelas, Cooking.com, Ann Taylor, Toolfetch, etc.

Clients including - Caterpillar, DFB Pharmaceuticals, Hearst Health Network, Dow Chemical

Leadership role within the agency. Clients included: Wyndham Hotels, Choice Hotels, optionsXpress, General Motors, OnStar, Hummer, Pontiac, Saab.

Digital marketing strategy consulting contractor for digital media firms in the U.K. & Europe.