Leveraging the Salesforce Marketing Cloud platform to implement intuitive marketing communication strategies for the RB Global family of brands. This involves ingesting CRM data and transforming data into intelligent automated marketing campaigns and journeys, contributing to deeper customer engagement spanning multiple countries around the globe.

Providing services to clients to elevate their marketing efforts. With a strong background in design and print, blended with a solid understanding digital, communications and web, I offer an assortment of solutions and services.Some examples include: Email, SMS, Content Development/Copywriting, Website Design and Coding, Data Analytics, Graphic Design, Print Production, Branding/Logos and Regulatory Compliance

Helped guide the overall execution of B2B, B2C, and internal email and SMS marketing across all channels (corporate and local) by leading a team of Email Marketing Specialists. Presented with the Everyday Heroes Award for outstanding performance and leadership for Q3 of 2022. Utilized and grew my expertise in Salesforce Marketing Cloud (Journeys, Automations, Data Extensions, SQL, AMPscript, Reporting & Analytics) and email coding/design (HTML, CSS, Adobe Creative Suite) to optimize campaigns. Promoted collaboration with various marketing channels and external partners, while successfully managing two program migrations and obtaining the Salesforce Marketing Cloud Email Specialist certification. This dedication resulted in enhanced communication strategies throughout the customer lifecycle.

Achieved a phenomenal 245% YoY growth in email conversions within the first year. Contributed to a culture of continuous improvement, broadening intuitive usage of the ESP, crafting personalized multi-channel automations, and conducting A/B testing to optimize performance.A focus on data analysis and compliance yielded exceptional results, including a consistent email delivery rate exceeding 99%. Actively researched new trends, championed employee development, and contributed to creative content (copywriting, voiceovers, graphic design).

Reinvented both email and SMS communication strategies, driving significant revenue growth. Developed engaging strategies, implemented a new ESP within six months, and built complex automations for personalized customer outreach.Led to an outstanding 65% YoY increase in revenues ($1.6 million) for the SMS channel alone, which resulted in being recognized as Employee of the Month in May 2019. Advocated for program compliance, explored emerging trends, and contributed to overall strategy and design of various multi-channel campaigns.

Guided the marketing department in managing projects for a diverse team across digital and print media. Onboarded and contributed for the design of a new project management system, streamlining workflows and approvals. Ensured content quality through reviews and collaboration, and tackled various tasks from planning marketing events to providing creative support (e.g., graphic design, copywriting, video editing).Helped drive the team to receive 2 GDUSA Awards (Aug 2016) for outstanding design, improved efficiency through implementing POD printing, and cultivated a vibrant company culture as a founding member and VP of the Culture Committee.

Facilitated and executed all print projects, managing vendor relationships, inventory control, and budget negotiations. Expertise included prepping artwork, creative versioning, and researching cost-effective methods to produce high-impact visuals.Built in-house design capabilities, crafted presentations for executives, and even constructed props for marketing events. Overall, contributions resulted in significant cost savings (over $100k in my first year), a wider vendor network, and innovative store designs.

Led a team of over 30 customer service and administrative associates, overseeing scheduling, daily accounting (for a $35M+ location), customer service, merchandising, and resolving customer issues. Played a key role in training new service leaders, managing inventory, conducting loss prevention testing, and evaluating staff performance. In addition to daily tasks, became a trusted advisor across the region and implemented initiatives like cross-departmental training that improved overall operations and reduced losses.

Managed a broad range of tasks, from handling inventory to scheduling staff and ensuring customer satisfaction. Assisted with budgeting, hiring new employees, and marketing the business.Contributions included developing new marketing strategies that brought in new customers and increased sales, along with taking on additional responsibilities that helped the owner focus on other areas. Built strong connections with employees, customers, and vendors throughout my time there.