Brad Becker Email & Phone Number

Burlington, Massachusetts, Us

Lead the Category Management team for the Warehouse Direct portfolio

Nielsen Professional Services team lead that supports Marketing, Strategy, Innovation, Insights and Media. Key responsibilities include:- Strategic analysis supporting nearly $6B in annual sales- Development of DPSG media strategies including cross-functional measurement and consumer segmentation- Increasing client engagement through a team of 5 on-site and 4 off-site professionals

Responsible for the relationship with the Oscar Mayer Business Unit. As the team lead, I had ownership ownership over departments that included: Marketing, Insights, Innovation, Category Management and media. Key achievements included:- Strategic development within the cold cuts category to help create a new customer segmentation and portfolio landscape- Assortment recommendations yielding to increased sales through planogram development- Innovation success to help brands expand beyond their current consumer, thus helping drive brand penetration- Worked with cross-functional teammates to provide cross medium measurement results as well as flighting vs. continuous support recommendations- Through Value Measurement Objective scores, my team was ranked the highest performing team that supported KraftAward: Selected as one of 33 individuals in the Associate Director to Vice President level to attend the Nielsen North America Leadership Forum.

Provided the strategic vision in pricing while also serving as the day to day business contact for Kraft Brand Cheese. Key highlights included:- Partnered with insights to change the consumer target for all media for Kraft Brand Cheese- Used audit information to provide shelving recommendations and ways to expand linear space for Cheese- Sold and began implementation on the first Nielsen Enhanced Market Structure Award: Voted as Kraft Foods supplier of the year

Price and Promotion Analytics lead for Nielsen supporting the Kraft Cheese Business Unit which sold over $5B annually. Key accomplishments included:- Created the Kraft Cheese BU Strategic Pricing team to where we focused on recommendations to drive Operating Income and Net Revenue- Launched quarterly competitive reviews, which drove pricing compliance while also focusing on competitive threats

Chicago, Il, Us

On-site Team Lead and consultant helping drive sales growth of ConAgra Foods. Key achievements included. - Developed insights and growth strategies for the Microwave Popcorn category that included category management and innovation outside of the current portfolio- Performed analysis that helped a brand understand the impact of moving aisles within the store- Created strategic recommendations to help a brand expand the consumer life cycle

Chicago, Il, Us

Manager level position focused on driving insights across all temperature states at retail for a leading Consumer Packaged Goods company. Key Accomplishments include:- Responsible for all annual strategic planning across multiple divisions including ConAgra's Grocery and Refrigerated divisions- Presented business overviews in monthly team meetings

Southfield, Mi, Us

Developed shopper marketing programs that created a seamless experience for the manufacturer, retailer and shopper. Key accomplishments include:- Contacted by Armour Eckrich to put together their holiday program for Butterball- Worked across multiple retailers to develop account specific shopper marketing programs- Served as a liaison between ConAgra and Mars account and creative teamsRecord of promotion included:- Assistant Account Executive to Account Executive- Account Executive to Channel Marketing Coordinator- Channel Marketing Coordinator to Account Manager

Masters, Business Administration, Marketing

Scripps School Of Journalism, Bachelors In Advertising Management, Specialization In Sociology