Rick Bradberry Email and Phone Number
EVP & Chief Growth Officer | General Manager | Board, CEO, CRO Advisor | Operating Partner at
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Forrester
Rick Bradberry's Location
Tampa, Florida, United States, United States
Rick Bradberry's Contact Details
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About Rick Bradberry
EVP and C-level executive with more than two decades of experience building customer-centric software businesses.𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 𝗽𝗿𝗼𝗳𝗶𝗹𝗲Highly experienced operator—working closely with boards, tech investors, and chief executive officers. I have grown four SaaS companies using an agile operating model applied to strategy & innovation; financial growth & operational efficiency; and talent & culture.VC / PE-backed experience with private, emerging growth as well as public, multinational companies. Have supported the acquisition or integration of more than 40 companies. I specialize in improving, scaling, and diversifying companies—growing revenue and increasing margins while transforming go-to-market approaches. Depth across several industries and SaaS domains: transportation; supply chain; travel; airline; aviation; hotel; hospitality; expense management; RevTech; MarTech; EventTech; FinTech; data; and professional services.𝗦𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗲𝘅𝗶𝘁𝘀Software exits with a combined value of more than $4B / €3.8B:➥ Private equity acquisition—doubled revenue and earnings over three years, surpassing 40% EBITDA CAGR by launching new products and maximizing top-line revenue; generated 10X+ multiple on invested capital for PE firm at exit.➥ NASDAQ IPO—outperformed EBITDA targets four consecutive years prior to going public; led global functions supporting business segments representing $1B+ / €950M+ in revenue for a company whose software ranked 7th on the InformationWeek 500 list of the “Greatest Software Ever Written.”𝗦𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗲𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲✓ Strategy & innovation✓ Resource & capital allocation ✓ P&L & cash flow improvement✓ Top-line revenue growth ✓ GTM transformation ✓ Sales, marketing, product✓ AI-based buying and selling ✓ Product-led growth ✓ Consumption-based pricing✓ Tech & B2B SaaS✓ M&A & corporate development✓ Exit & diligence readiness✓ Change leadershipEnglish- and German-speaker.—Posts and perspectives I share on LinkedIn are my own personal expressions.
Rick Bradberry's Current Company Details
Forrester
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EVP & Chief Growth Officer | General Manager | Board, CEO, CRO Advisor | Operating Partner
Rick Bradberry Work Experience Details
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Executive Partner & Practice Advisor - Ceo, Cro, Cso, CmoForrester 2021 - PresentCambridge, Ma, UsForrester is one of the most influential research, advisory, and consulting firms in the world.As an executive partner and principal analyst in the B2B Sales Service, I consult organizations on GTM process, technology, and talent practices; advise CEOs, CROs, CSOs, and CMOs at top-performing companies; and publish research on revenue and growth practices. One of just a handful of C-level executives in residence to hold this role.Client engagements focus on: revenue strategy; GTM transformation; digitizing sales motions; AI in buying and selling processes; product-led growth; executive operating models; cross-functional commercial cadences; self-disruption and organizational unlearning; and sales and SaaS productivity.
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MemberNacd (National Association Of Corporate Directors) 2020 - 2022Arlington, Va, UsC-level officer with corporate and nonprofit boardroom experience. Board member and senior executive with expertise in: corporate strategy, SaaS technology, pricing models (subscription, recurring, consumption), product-led growth, revenue transformation, organizational design and restructuring. Executive profile spans several industries, business functions, and international markets. Well-versed in the governance issues facing boards today. -
Cro | Chief Revenue OfficerTrellance 2019 - 2021Tampa, Florida, UsChief Revenue Officer of Trellance, an emerging growth provider of patented FinTech and data science solutions.Led all customer-facing teams through investment period and pandemic, working closely with board of directors on corporate development and growth initiatives. Created integrated revenue organization: sales, marketing, account management, client success, revenue operations (RevOps), and sales enablement for all client-facing employees.Within twenty four months, increased client banking assets on platform to over $100B, added total contracted revenue equal to 2.5X of existing revenue, increased average deal size by 50%, doubled company employee base to over 200, stabilized troubled prior post-merger integration, completed new add-on M&A transaction, and built all-new RevOps technology stack. -
Cmo | Chief Marketing Officer & Head Of Sales Operations And EnablementCommunity Brands Mar 2018 - Aug 2019St. Petersburg, Fl, UsChief Marketing Officer of Community Brands, an Insight Partners company specializing in software for event organizers, associations, nonprofits, and schools. With 2,500+ employees serving over 100,000 clients in nearly 40 countries, the company helps clients oversee membership, virtual learning, professional development, accounting, fundraising, donor management, and event management. Led diverse organization through a period of rapid M&A and organic growth for the company, which grew earnings by more than 20% and added over 10,000 customers in 2018 (publicly available stats); grew net employees by 30% over same period. Conducted due diligence and met with management teams of acquisition targets, together with private equity and venture capital investment team members. Organizational leadership included: marketing; demand generation for 20 solution areas; corporate communications; brand management for portfolio of 45 tech brands; creative design; events, including the Xperience client conference with 1,500 attendees; sales operations and sales enablement; and revenue/pipeline forecasting. -
Cmo | Chief Marketing OfficerTransflo 2015 - 2018Tampa, Fl, UsChief Marketing Officer of Transflo - one of the fastest growing and most disruptive private equity-owned SaaS firms in the supply chain intelligence space. Hired to lead growth initiatives through to strategic exit, overseeing demand generation, inside sales processes, product marketing, brand management, and corporate communications. Grew EBITDA by more than 40% three straight years while significantly increasing qualified opportunities, building sales and marketing tech stack, reducing client acquisition costs (CAC), and repositioning legacy brand. Transformed document management solution portfolio into one of the largest connected digital ecosystems in the transportation industry.Presented top-line growth strategy and progress at each quarterly board meeting; revised format and deliverables for board presentations; presented revenue, go-to-market, addressable market, and competitive data during management presentations with strategic buyers and financial sponsors at sale. Recapitalized/acquired by private equity firm in November 2017, generating a 10X+ multiple on invested capital for previous PE owners. -
Board MemberGbta | Global Business Travel Association 2011 - 2016Alexandria, Virginia, UsBoard member of the GBTA Foundation Industry Advisory Council, a group of senior industry leaders providing strategic guidance on priorities, initiatives, and resource allocation. Sponsored, scoped, and presented the following research studies:• "Travel Manager 2020: Foundational Shifts in the Role of the Travel Manager." - July 2015, presented in Orlando at GBTA Convention.• “A Day in The Life: The Role of Travel Managers.” - October 2014, presented in Berlin at GBTA Europe. -
Board MemberIndiana University - Kelley School Of Business 2007 - 2016Bloomington, In, UsBoard member of the Supply Chain Academy Advisory Board in the Kelley School of Business at Indiana University, a top-20 U.S. business school. MBA student mentor. One of the youngest leaders to be invited to serve on the board. -
Managing Director | Head Of ProductSabre Corporation 2013 - 2015Southlake, Texas, Us(NASDAQ:SABR)—Fortune 1000 global provider of software for enterprise, airline, and hospitality clients with $200B+ in annual travel spend on its tech platforms, and 9,000 employees in 60 countries. April 2014 IPO from private equity firms TPG and Silver Lake Partners, raising $627M for a $3.93B valuation. InformationWeek 500 company ranked in the top 25 percent of the nation’s leading IT innovators and whose software was ranked 7th on its list of the “Greatest Software Ever Written.” Led global organization as managing director of corporate solutions - overseeing product management, new product innovation, strategy, marketing, partnerships, information security and CISO function, and solutions consulting practice for the cloud-based SaaS solutions in Sabre's enterprise portfolio (Fortune 500 clients). Oversight included multi-million dollar software development budget in US and India as well as 50-60 global travel and expense management partnerships. Exceeded revenue, volume, and EBITDA plan both years and achieved top team ranking (1st of 28) during Gartner/CEB marketing and product assessment. -
Global Director | Marketing And StrategySabre Corporation 2011 - 2013Southlake, Texas, UsPromoted again with increased responsibility (portfolio marketing, strategy, segment marketing, customer marketing, demand & ABM) for worldwide corporate segments, global accounts, and North American customers - representing more than $1B in revenue. Mandate to move the company into digital; increase customer satisfaction scores; and generate awareness, demand, and adoption of software solutions after product launches.Led web, email, print, and video content marketing initiatives; multi-channel communications and client engagement expertise. Full HR responsibility for headquarters-based and European-based employees focused on product marketing; digital and social media; brand campaigns; and strategic planning and analysis. Marketed launch of new solution which was recognized as one of “20 Great Ideas to Steal in 2012” by InformationWeek; improved 2011-2013 NAM customer satisfaction score from 2nd to 1st place; led strategic opportunity analysis, outlining cross-functional strategy and playbook behind the creation of Corporate Solutions Group, created in 2013.
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Director, Segment Marketing And StrategySabre Corporation 2010 - 2011Southlake, Texas, UsPromoted to lead corporate segment marketing and strategy for Sabre Travel Network; chosen to simplify and promote extensive product portfolio - $1B+ revenue scope, multi-million dollar ad and promo budget. Oversaw marketing for corporate travel management company (TMC), business travel buyer/travel manager, and global accounts client segments. Conceived of and launched new campaigns, consolidated products into branded portfolio, devised go-to-market strategy for new solutions, and participated in highly strategic corporate initiatives.
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Manager, StrategySabre Corporation 2007 - 2010Southlake, Texas, UsHired to grow corporate segment revenue and share after Sabre was purchased and taken private. Oversaw growth strategy for the business travel segment of Sabre Travel Network. Developed and led specific marketing, strategy, and channel development initiatives during the economic recession of 2008 and 2009, resulting in eight-figure conversion and retention revenues. Recipient of three merit-based company awards from 2008-2010, nominated for a fourth award in 2008.Exceeded business plan targets during recession, secured significant revenue with new enterprise contracts, increased elite client footprint, and scoped and edited several research reports.
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Guest LecturerManagement And Strategy 2007 - 2014Guest lecturer on strategy, management, and international business for undergraduate and graduate programs.Designer of strategic thinking and creative problem-solving methodologies that improve decision-making, product innovation, and operational performance. Frequent speaker on technology; management and strategy; creative problem-solving; business logic and critical thinking; and presentation design and delivery. Additional topics addressed: talent development • leadership training • coaching • learning management • learning and development (L&D) • performance cultures • collaboration language • instructor • facilitator • moderator • emcee • trainer • seminars • workshops • strategy labs • strategic play • innovation • keynote speakerInvited to present my training program “Stack Your Deck: Proven Techniques for Solving Business Problems and Presenting Solutions to Decision Makers,” to elite students of the Global Social Entrepreneurship Institute (GSEI) at Indiana University’s Kelley School of Business in July 2013. In collaboration with the U.S. Department of State, the program brings 20 undergraduate students from across Europe for a month of coursework, site visits, and service learning in social entrepreneurship.
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Lead Analyst, Strategy And Corporate DevelopmentCenterpoint Energy 2005 - 2007Houston, Texas, Us(NYSE:CNP)—Fortune 500 energy company with $10B in revenue and 14,000 employees.Managed strategy consulting engagements; corporate development projects; M&A initiatives; enterprise risk management; emerging trend research; and capital analysis requirements for executive team and board of directors. Guided senior leaders through strategic planning process, identifying key initiatives and performance metrics.Led high-profile corporate initiatives, developed business unit growth strategies, led corporate strategic and financial planning projects, and led training for board-sponsored Sarbanes-Oxley financial process improvement project. Project lead for broadband over powerline (BPL) and automated meter reading initiatives, the latter of which was awarded a $200M deployment grant from the Department of Energy. -
ConsultantForesters Financial 2001 - 2003Toronto, Ontario, CaFinancial services consultant specializing in sales, business development, and account management. -
International SalesLufthansa 1997 - 2001Frankfurt Am Main, Germany, De(LHA.XE)—DAX 30 global aviation group with €35B in revenue and 135K employees. Led international sales and customer service initiatives in the Passenger Airline Group—serving markets in the United States, Canada, Germany, Austria, Switzerland, United Kingdom, and Ireland. Project lead for new operations center in South Africa.
Rick Bradberry Skills
Strategy
Marketing Strategy
Product Marketing
E Commerce
Marketing Communications
Business Strategy
Saas
Lead Generation
Strategic Planning
B2b Marketing
Product Management
Travel Management
Start Ups
Business Analysis
Management
Market Analysis
Analytics
Marketing
Program Management
Business Travel
Customer Relationship Management
Software As A Service
Strategic Partnerships
B2b
B2b Marketing Strategy
Thought Leadership
Rick Bradberry Education Details
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Indiana University BloomingtonMaster Of Business Administration (Mba) -
UclaInternational Relations
Frequently Asked Questions about Rick Bradberry
What company does Rick Bradberry work for?
Rick Bradberry works for Forrester
What is Rick Bradberry's role at the current company?
Rick Bradberry's current role is EVP & Chief Growth Officer | General Manager | Board, CEO, CRO Advisor | Operating Partner.
What is Rick Bradberry's email address?
Rick Bradberry's email address is ri****@****ail.com
What is Rick Bradberry's direct phone number?
Rick Bradberry's direct phone number is +181338*****
What schools did Rick Bradberry attend?
Rick Bradberry attended Indiana University Bloomington, Ucla.
What skills is Rick Bradberry known for?
Rick Bradberry has skills like Strategy, Marketing Strategy, Product Marketing, E Commerce, Marketing Communications, Business Strategy, Saas, Lead Generation, Strategic Planning, B2b Marketing, Product Management, Travel Management.
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