-A hands-on marketing executive who helps business leaders grow revenue-Manages the development and implementation of effective, integrated marketing strategies-An easy, 9-step process-Exceptional at building collaborative cultures and mentoring existing employees.-Over 20 years of experience optimizing and integrating outside agencies.-I have a vetted network of award-winning creatives, media planners, PR mavens, SEOs, and data scientists at your disposal.-I love what I do & guarantee the quality of my work.

-Providing companies with assistance in assessing and maturing their internal digital capabilities.-My consulting services include role definition and process improvement around digital technologies. I assist with the clarification of data governance and decision rights. And I lay the groundwork for more open, collaborative internal cultures.-Remember: the flip side of employee accountability is employee empowerment. You can’t have one without the other. -Digital transformation experience in B2B Tech, B2C Sports, and B2C luxury hospitality.

-Embedded digital marketing strategist helping companies instantly up their digital marketing game.-I combine brand strategy, integrated media, and performance metrics to help companies grow-I teach Digital Marketing Strategy & Performance Metrics at Souther Methodist University in Dallas.-I am also the marketing instructor for the Catalyst Executive Training program for military veterans.

Strategic Clarity for Companies Committed to Growth.

Helping lead US Marketing for German Smart Manufacturing SaaS developer, escbach.

Strategically working to connect Storytelling + Technology to help companies win.

Brand Strategy is the glue that turns multichannel marketing into Omnichannel marketing. Your team will suffer inefficiency, disorganization, low conversions, and wasted time and money without a clear brand strategy. So, how clear is your company's brand strategy?BrandTruthWorkshop.com

• I currently serve as a top-ranked instructor in digital marketing strategy offering qualifying graduate-level credits as part of an adult continuing education program. Some highlights thus far:• Created and taught 18-hour Digital Marketing Strategy & Management course covering digital frameworks, customer journey mapping, message architecture, paid/owned/earning (POE) tactics, analytics, and Agile marketing.• Devised and delivered 12-hour B2B Digital Marketing course covering digital lead nurture, marketing automation, B2B brand architecture, and link between marketing and sales.

As a company officer, I integrated the digital marketing strategy, brand planning, and business analytics into a unified offering. I facilitated creation of new strategic frameworks enabling development of multi-channel marketing programs into omni-channel campaigns. Some highlights were:•Orchestrated development of new reporting systems for McDonalds, Six Flags, and Baylor Hospital combining separate data sets together to correlate marketing activity and business performance.•Generated $4.3M in new revenue streams from KIA Motors, Samsung HVAC, Riviana Foods, AdvoCare, and ATW Bain Capital company.•Directed World Cup Multicultural campaign for KIA Motors and CPG package redesign for Wal-Mart review.•Increased lead generation 158% by implementing marketing automation system for Samsung HVAC.•Drove e-commerce redesign for ATW with deployment of programmatic website creation system launching 205 websites in 231 days resulting in 13% increase in premium sales, 31% increase in lead generation, and 16% increase in total market share.

I was recruited to rapidly transform the digital capabilities of a 35-year-old legacy ad agency specializing in retail and QSR with $300M+ in capitalized billings and 500 employees. I designed and executed a multi-year change management plan focused on people, process, tools, and culture. I acquired and assimilated new talent across the agency’s value chain. I also expanded digital and social offerings across the end-to-end customer journey. I forged multiple partnerships and joint ventures to expand our capabilities in local presence management, programmatic digital/paid social advertising, content marketing, website development, and real-time marketing analytics. Some highlights were:•Restructured $300M+ ad agency with 500 employees by distilling 16 siloed departments into four core disciplines.•Crafted sales pitches resulting in $52M+ in billings and $4.8M in direct revenue from Dollar Tree, FedEx Office, Six Flags, and Planet Fitness.•Assisted team in closing multimillion-dollar AOR account for Cheddars Scratch Kitchen (CSK).•Shaped inbound digital marketing campaign leveraging CRM data for CSK fostering 4.3% average year-over-year increase in traffic and leading to $780M acquisition by Darden.•Shepherded creation of McD Texas Burger campaign for McDonalds’ first-ever crowd-sourced product featuring radio, TV, OOH, social media, and website assets.Generated 25K+ user submissions, 200K votes, and 2M+ social engagements for McDonalds with 6M sandwiches sold during campaign representing 3.2% increase in sales and 3.9% growth in incremental guest counts.

I held P&L accountability for $1.4M in sales while serving in multiple executive roles such as on the Global Digital Leadership Team and managing director of the Austin office. I also mentored a team of 14 young millennial executives. Some highlights were:•Invited as featured speaker at PR News Twitter Conference in Las Vegas and Facebook Conference in Washington, D.C.•Recognized as industry thought leader as guest on PR Week Technology Roundtable.

I defined and evangelized best practices in social media integration, online influencer identification/outreach, and workflow/resource allocations while leading a four-fold expansion of the digital team in strategy, creative, production, and analytics. Some highlights were:•Grew digital billings 21% among top 20 clients including HP, P&G, Bayer, Merck, and J&J.•Championed digital strategy for key accounts garnering agency wins with clients such as Monster.com, Epocrates, Bayer Diabetes, and Capital One.•Co-authored WOMMA White Paper, “Facebook & The FDA: Forcing Pharma’s Hand,” with former FDA Deputy commissioner Peter Pitts.•Directed social media training for 80+ global brand leaders at P&G’s internal global workshop.

Recruited to build US Digital Practice at global communications agency. Promoted to EVP, Global Digital Director.

I played a key role, during the dot-com boom and bust, as a founding member of an award-winning digital boutique embedded within a global communications agency. I drove strategic implementation of web applications, interactive strategies, and integrated campaigns with oversight of four teams, 28 specialists, and $7M in sales. I recruited, hired, and developed new team members at all levels and disciplines. Some highlights were:•Cultivated relationships with clients such as LEGO, Perdue Farms, Council on Foreign Relations, Keebler, XEROX PARC, Novartis, Affymetrix, and more.•Inspired high-performing teams resulting in awards from Communication Arts, One Show, Webby, SXSW, and more.

I worked for a friggin' circus in New York City right after college! Thanks Mom & Dad!

I worked at the famed Dobie Theater in Austin Texas Pre-Landmark ownership and pre-Alamo when it was the hippest Indie Theater in Austin, Texas.

Helped Promote Local Bands in Austin. Led Design team for KVRX, Local Live, Vol. 1.