Brad Boggess Email & Phone Number

New York, New York, United States

Hired to be the technology specialist within a fast-paced team with the goal of creating and implementing operational strategies to improve Marketing’s influence on sales success. My responsibilities include:Developing and executing strategies to reinforce our market position and create new opportunities:*Analyze competitor keyword strategies and devise campaign initiatives to increase conversions*Design and implement strategies to capture, score, qualify, and nurture marketing-qualified leads, leveraging intent data and first-party cookie capture through landing pages, forms, lead scoring, UTMs, and other interactions with marketing assets.*Oversee and cultivate relationships with vendors and agenciesDesigning, implementing, and managing the top-of-funnel lead generation process and hand-offof converted leads to Sales:*Create and manage all fields, flows, integrations, and automations within Salesforce Campaigns and Pardot*Implement and manage core marketing technologies such as Salesforce, Pardot, CRM Analytics, Google Analytics, Google Tag Manager, Google Ads, and SEMrush, leveraging these tools to gain a comprehensive 360° view of the customer journey*Create complex reports and dashboards for better data-driven decision-making and optimizing campaign performance, leveraging advanced reporting tools and platforms such as CRM Analytics, Salesforce, and Google Analytics*Manage all email creation and automation, including templates, styling, A/B testing, auto-responses, and drip campaignsManaging the CMS and related technologies:*Oversee the administration of the CMS (HubSpot), including the management of website pages, landing pages, files, redirects, indexes, and cookies, ensuring optimal functionality and user experience*Ensure marketing activities adhere to relevant regulations, including GDPR, cookie policies, and content security policies*Implement and maintain our data privacy platform and compliance measures to safeguard user data

Greater New York City Area

Appointed to new role tasked with transforming and modernizing how the company attracts, engages, and retains customers. Manage the newly created Marketing Technology department relating to PARS’s technologies and software, website, and marketing processes, analytics, data, testing, and strategy.Lead PARS digital transformation through MarTech upgrades and new technologies *Designed and manage the website landing pages for products, quotes, and prospect inquiries*Optimized CMS through content creation, UX Design, and SEO best practices to maximize click-through and conversion rates.*Created automated processes for inbound and outbound leads to capture data and automate responses integrating Salesforce Web-to-Lead capabilities.*Built Analytics SOP by optimizing dashboards, reports, and data-connectivity. *Developed a schematic for keyword marketing, ad generation and retargeting prospects.Manage the customer journey through campaigns, reporting, and analytics*Lead the Marketing Technology team in creating, launching, and analyzing Salesforce and Pardot email marketing campaigns. *Nurture, score, and grade prospects through activity-based rules and automation.*Target specific prospects leveraging data from LinkedIn Navigator, Hunter, and Clearbit.*Optimize strategic planning by creating a 360° view of customer activity and analyzing campaign performance in Salesforce, Pardot, Google Analytics and Data Studio.Administer and develop the CRM and associated technologies*Manage all user permissions, fields and objects, processes, reports, automations, (Flows, Workflow Rules, Process Builder, Triggers, and other automation tools).*Create and manage partner portals to provide real-time data and analytics.*Integrate and connect other software such as Box, Conga, DocuSign, FormAssembly, WordPress, and QuickBooks.*Create new apps within the technology stack to provide new automation, connectivity, or lines of business.

New York, New York

Hired as the IT Project Manager to modernize the PARS technology stack. Lead the implementations for the CRM, website, VOIP system, and other technologies designed to increase efficiency and scalability. *Worked with design teams, development teams, content management teams, and system operations teams to develop online applications to meet business requirements.*Managed PARS Salesforce implementation working with business units to convert legacy process into an efficient and scalable model.*Designed and created webforms for capturing prospect data and creating sales and marketing leads. *Gathered requirements and designed success plans for a new PARS website, email marketing automation, and Marketing Technology department.

New York, New York

*Manage the ingest of Scholastic digital files; organize and archive digital Scholastic products*Support vendor and client relationships; communicate, problem solve, and negotiate with over 20 overseas clients*Analyze print-to-digital operations; gathering business requirements, documenting existing workflows, and providing recommendations for increasing efficiency*Help conduct feasibility analysis on various D.A.M.S and CMS systems. Extensive experience with North Plains, Mediabank, and OpenText systems.*Oversee the transfer of legacy digital assets to D.A.M.S; supervising a group of interns converting the data (over 10,000 titles successfully migrated in the last year)*Create and deliver metrics for compliance, usage, and success with the D.A.M.S; consult on budget and project planning and development*Developed, implemented, and manage a service desk model to streamline digital operations; increased efficiency by 20%

*Researched methods for improving access and user-friendliness for persons with disabilities to West African Water Initiative pumps and latrine systems in rural Mali*Organized the transportation, scheduling, and interview logistics with government officials, health services, and various non-profit organizations in Mali*Gathered data and knowledge of the situations of the persons with disabilities, pumps, and latrines

*Managed activities with groups of 15 to 20 students; was responsible for the safety and well-being of the students*Led the expeditions of the university outdoors club*Coordinated activities and logistics with guides and experts *Assisted students in difficulty and found solutions to logistical and safety issues

*Provided Customer support to Hilti clients*Sold Hilti merchandise through telephone and Hilti website*Performed data entry and clerical duties

Master Of Business Administration (M.B.A.)

B.A. English Literature, English Literature

Activities and Societies: Language Assistant and Tutor

Bachelor'S Degree, English

Activities and Societies: Sierra Club Leader

Baccalaureat, Economics And Sociology