Brad Bortner Email & Phone Number

Boston, Ma, Us

London, England, Gb

Help organizations in highly competitive markets succeed by leveraging primary research

Father End of life caregiver, death, and executor of estate

Boston, Massachusetts, Us

Helping Accelerate Iron Moutain's emergence as a growth company from within the corporate strategy team

London, Gb

Principal in strategy practice of a leading analytic driven management consultancy in the Technology, Media, and Telecommunications space.Creating and managing customer market research function to support big data analytics, to help clients understand the "why" for the "what" that big data analytics provides.

Cengage Learning, Boston Massachusetts Executive Director, Market and Customer Market Research, Marketing and Strategy Rebuilt and staffed high impact market research team to guide Cengage’s return to growth in the competitive Digital Courseware (higher-ed. and k-12) space. • Facilitated disruption of industry paradigm with Netflix-like Cengage Unlimited offering for college market, leading to merger initiation with McGraw Hill. • Designed and delivered major: brand, key-driver satisfaction, needs-based segmentation, customer journey, message testing, media consumption, and thought leadership research to focus org. on high return market outcomes, driving growth in highly competitive market.

Basking Ridge, Nj, Us

Discover, assess, and facilitate new major product development and go-to-market in the Internet of Things (IoT), smart city space, Gig economy, 5G, and AR/VR; including identifying companies for partnering and acquisition.

Cambridge, Ma, Us

Led the creation and management of new Forrester function that centralized Competitive, Customer, and Market Insight Function, reporting into CMO. • Created competitive intelligence function, focused on sales force crowdsourcing, secondary and primary research, war gaming, M&A assessments, and quarterly sales training.• Upgraded and redesigned satisfaction tracking system, consolidating a dozen customer touch point functions into one unified platform, focused on business improvements.• Insights realigned firm’s strategy from legacy technology to customer centric technology, resulting in firm’s turnaround from contraction to growth.

Cambridge, Ma, Us

Facilitated and led new product development, customer insight, strategy, and go-to-market optimization for LOB, reported to Managing Director. • Refocused business data syndicated offering that lagged for years into a high growth business that exceeded plan by 150% in 2010. • Managed successful integration of Asian-based (Singapore, India, China) research consultancy.

Cambridge, Ma, Us

Created market research coverage practice that profitably grew to one of the largest roles at Forrester in terms of seats and utilization in less than three quarters.• Established Forrester Leadership Board for Market Research that had the fastest ramp ever.• Delivered syndicated content, sold and led consulting engagements, and provided advisory guidance for both buyers and providers in market research industry. Consulting included closing and delivering engagements, ranging in size from $80k-$500k.

Cambridge, Ma, Us

Led custom primary research group to double profitability, increase sales to $4 million, while reorganizing to improve flexibility and scalability, upsized average project bookings by 100% • Established core training in research methodologies for internally grown team, substantially reduced fielding issues by professionalizing operations management function, refocused group on profit metrics and away from bookings, integrated Forrester Analysts to sharpen marketplace differentiation.• Key accounts included: $1B+ enterprises of all types, dealing with technology marketing issues, and vendors of technology solutions of all types, B2B and B2C. • Outsourced function, resulting in higher bookings, profitability, and client satisfaction.

Reston, Va, Us

Established and staffed Cambridge office for rapidly expanding Seattle-based research and consulting firm’s technology practice (Q2 ) and assisted in merger with comScore.• Sold and directed global customer attrition and satisfaction studies for Amazon focused on retention and share of wallet • Managed VC market assessment management reorg. for B2B technology investment • Created Go-Market plan for Internet technology media in religious institution market • Managed vertical segmentation analysis of mid-tier computer server market.

Be

Leading global motivational market research firmDirected reorganization of Censydiam USA and prep for sale to Synovate, including chapter F reorganization to update articles of incorporation and relocate to MA, remedying extensive tax exposure issues going back to 1993, and expanded US presence.• Clients included multi-national/F500 consumer and financial services companies; engagements defined psychodynamic segmentation and optimizing marketing tactics.

Boca Raton, Florida, Us

Part of WPP group. Leading management consultancy for go-to-market and channel strategy for technology companies. Sold and managed B2B technology go-to-market technology engagements• Key engagements included Internet telephony, broadband competitive analysis for Verizon, partnered with McKinsey to help Compaq redesign SMB services strategy, assisted FedEx enhance penetration of eBusiness shipping solutions ,rationalized marketing for Compaq-Digital merger.• Key temporary assignments as Director of Marketing at Radnet, Hamilton Consultants, and Director of Marketing Services at PC Connection.

Us

Realigned strategies and tactics of companies entering newly competitive markets, with special emphasis on cable, telephony, electric utility, and technology manufacturers, including optimizing product introductions. • Created marketing strategy for rollout of residential broadband in the northeast, and served as market research center of excellence for firm.• Drove strategic alignment by creating persuasive business case for change analyses, including competitive, financial, and operational efficiency analyses.• Facilitated senior management agreement in Action Forum of operational tactics to self-fund initiatives.

Spin off of Booz Allen Hamilton. Sophisticated market research vendor, with focus on B2B segmentation, conjoint, challenging consumer. I specialized in advanced studies in newly competitive markets, especially deregulating utilitiesLed multiple client engagement teams composed of professionals from project management, field operations, analytics, and qualitative areas for high end custom market research firm.• Managed and directed study design, focus group design and moderation, analytic analysis, reports, presentations, and implementation workshops.• Designed and implemented needs-based segmentation and customer choice models within commercial/industrial markets to enhance revenues and market share.

Lexington, Kentucky, Us

Managed marketing elements of new printer development in $60 billion industry, including market analysis, market research, product definition, competitor analysis, pricing, positioning, and sales force training.• Drove usage based industry segmentation to establish beachhead in laser printer market.• Negotiated in Japan, as marketing lead of development team, for future printers. • Increased share and profit of wire matrix line, in declining market, by target marketing

• Managed IT training program, mediated user problems with firm's technology, directed trading floor expansion, engaged in software systems design and coding.

Mba, Finance, Marketing Strategy

Ma, Government

Ba, Political Philosophy, Political Science