Brad Boyson is a pioneering Human Capital leader whose strategic vision and leadership has had a transformational impact globally. Currently, he leads the ISO convenor role for Human Capital Reporting (ISO 30414), amplifying his impact on the world of work. In 2012, he founded the Dubai office for SHRM, the world's largest HR association. Under his stewardship, SHRM's MENA operations achieved exponetial growth: memberships surged by threefold, certified professionals saw a tenfold increase, and in 2019, Boyson spearheaded the inaugural SHRM Middle East Conference, marking a significant milestone.Far from conventional, Boyson's business savvy is built on a solid educational foundation having graduated from three business schools (majoring in Finance, Industrial Relations, HR), as well as completing 60% of a bachelor degree in Computer Science. His strategic Human Capital expertise has been applied across diverse global industries, making him a sought-after keynote speaker at international forums.A trusted advisor, Boyson has served on various government and academic boards in the Middle East. His initiative brought forth the region’s first Arabic-language HR certificate. An author and co-creator of three Learning Systems (SHRM-SCP, HRBP, HRMP), his contributions to professional competency models, his role as a GPHR item writer for five years, and his ongoing work with the ISO TC 260 HR Standards Development since 2012 are testament to his dedication to advancing better work practices globally. Boyson's tenure at Mitsubishi Corporation was marked by elevating the sales team from order-takers to strategic leaders. At Thrive Media, he navigated the HR demands of a rapidly scaling tech startup. His strategic guidance was pivotal during Royal Caribbean's expansion into the China-South East Asian corridor and at Emaar/Hamptons, he adeptly managed workforce scaling during fluctuating economic cycles. Boyson’s legacy is defined by his adept leadership through uncharted business transformations.Beyond his professional accomplishments, Boyson has particiated at the elite level of competitive sports. He's conquered two Ironman triathlons, including the prestigious world championship in Hawaii, mastered the Sea2Summit adventure race in Whistler, and boasts a past peppered with competitive swimming records and representing Canada in international ice hockey. A resident of Dubai since 2008, he cherishes life with his wife and two sons, who mirror his active zest for life.