Brad Reese Email and Phone Number
Brad Reese's Location
Marietta, Georgia, United States, United States
Brad Reese's Contact Details
Brad Reese work email
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Brad Reese personal email
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Brad Reese phone numbers
About Brad Reese
Specialties: Toy Design, Creative Leadership, Product Design, Product Management, Experience Design, Brand Strategy, Design Management, Concept Generation and Evaluation Methods
Brad Reese's Current Company Details
Brad Reese Work Experience Details
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Vice President Of DesignLife Is Better Outside, Llc Apr 2024 - PresentUnited StatesProduct and brand strategy, design, and execution for Hape's outdoor subsidiary, including the Trelines, Do-U-Play, and Plant Pals product lines.
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Product & Brand Design ConsultingBrad Reese Jan 2004 - PresentGreater Atlanta AreaI work with dozens of clients to develop products, experiences, identity systems, promotional materials, app wireframes, websites, and overall cohesive brand and product experiences.I am also available as a consulting or trial witness in juvenile products cases involving liability or intellectual property. -
Head Of ProductChildren'S Group, Llc Jan 2023 - Jan 2024Virginia, United StatesLed product strategy and development for the beloved 40 year-old Hearthsong brand.- Responsible for all product functions for company, including Product Design, Product Management, Packaging, Compliance, and Sourcing- Reinvented the company's trade show presence by designing and personally building/sourcing all fixtures for Hearthsong's 20'x20' booth, which drove excitement around the company's re-brand at ASTRA and NY Toy Fair in 2023- Developed a brand POV for Hearthsong rooted in the power of Imagination, guided by research in child development. This aligned the entire company around a common goal and vocabulary to define the "why" behind the Hearthsong brand- Guided implementation of significant brand facelift across packaging and legacy product -
Senior Director Of Product Development & LicensingCca And B, Llc Dba The Lumistella Company May 2021 - Jan 2023United StatesCreated amazing products that help bring the stories and characters of the North Pole into homes around the world!- Led all product-related functions including Product Design, Packaging, and Creative Licensing- Streamlined approval and review process that improved usability for our 70+ licensees, including Hallmark, Funko, McDonald’s UK, and more - Led cross-departmental committee to redefine and gain consensus on a more comprehensive margin calculation methodology -
Director Of Product DevelopmentCca And B, Llc Dba The Lumistella Company Oct 2018 - May 2021Greater Atlanta AreaResponsible for leading Industrial Design team and spearheading product category growth with over 40 SKUs annually across 3 brands. - Launched new Elf Mates brand in UK and US value channel, including style guide creation and product design direction − Spearheaded development of product collection that gained 4 feet of incremental shelf space at Target in 2020− Applied insights from adjacent toy industry to diversify product line into collectibles, electronics, and games, resulting in highest annual product sell-through in company history
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Director Of Global Experience DesignKids2 Dec 2017 - Aug 2018Atlanta, GeorgiaLed team of 13 designers across all Kids II categories and brands− Led a corporate initiative to partner with toy manufacturer Hape to produce an innovative new line of Baby Einstein toys to enter the toddler category− Drove development of 10 co-created products on an aggressive 9-month timeline that gained incremental placement in Target, Buy Buy Baby, and numerous new accounts in Europe and Asia− Set creative vision and managed execution of 3 internal "Kids II Experience" showcases, including graphics, product, displays, and in-house prototyping− Spearheaded the creation of comprehensive Brand Design Language for Baby Einstein's 2018 re-launch -
Director Of Product Development / Director Of Industrial DesignKids Ii Sep 2012 - Dec 2017Greater Atlanta AreaCombined business strategy and design in new role leading a team of ProductManagers and Industrial Designers− Led sales call planning and participated in sales calls with all major accounts asrepresentative for design and innovation− Led crucial 2015 Walmart toy sales call (2016 selling season) that led toincremental placement of over a dozen new items− Collaborated on 3-year strategy for company, including design roadmappreparation, financial analysis, and design strategy− Worked closely with Duffy (external brand design firm) as their productstrategy adviser during the brand revitalization of Baby Einstein, Ingenuity, andBright Starts
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Design Manager / Senior Product DesignerKids Ii May 2007 - Sep 2012Greater Atlanta AreaLed team of 4 designers in end-to-end design work for all toy brands− Travelled to Hong Kong and China to advance development on product lines− Managed integration of Oball brand into Kids II portfolio, expanding it into aportfolio of product that grew the brand 10x its original revenue within 3 years− Presented regularly to key partners including Target, Wal-Mart, and Disney− Initiated and managed design collaborations with SCAD and Georgia Tech
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Product DesignerKids Ii Jul 2004 - Apr 2007Alpharetta, Georgia− Handled concept sketching, CAD, product specifications, and pre-production work for multiple products in all brands and categories− Presented concepts to executive management team on monthly basis − Launched over 40 new toys to market in a 3-year period, including a patented play enclosure design that has generated over $50 M revenue since launch and the iconic Baby Einstein jumper platform, which has driven over $100 M since launch.
Brad Reese Skills
Industrial Design
Concept Development
Concept Generation
Product Design
Design Strategy
Design Thinking
Graphics
Design Management
Sketching
Logo Design
Branding And Identity
User Centered Design
Concept Design
Rapid Prototyping
Model Making
Illustrator
Sketchbook Pro
Rendering
Product Development
Illustration
Toys
Alias Studio Tools
Digital Illustration
Creative Direction
Interaction Design
Product Management
Brand Development
Adobe Creative Suite
Strategy
Experience Design
Management
Consumer Products
Graphic Design
Brad Reese Education Details
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Bachelor'S Of Science In Industrial Design -
Marketing/Marketing Management, General
Frequently Asked Questions about Brad Reese
What company does Brad Reese work for?
Brad Reese works for Life Is Better Outside, Llc
What is Brad Reese's role at the current company?
Brad Reese's current role is Toy Design, Development, and Licensing Executive.
What is Brad Reese's email address?
Brad Reese's email address is br****@****ndb.com
What is Brad Reese's direct phone number?
Brad Reese's direct phone number is +177075*****
What schools did Brad Reese attend?
Brad Reese attended Georgia Institute Of Technology, Georgia State University - J. Mack Robinson College Of Business.
What skills is Brad Reese known for?
Brad Reese has skills like Industrial Design, Concept Development, Concept Generation, Product Design, Design Strategy, Design Thinking, Graphics, Design Management, Sketching, Logo Design, Branding And Identity, User Centered Design.
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Brad Reese
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