Brad spent most of his life trying to uncover his purpose, "Why are so many people brilliant at one thing?", "Why am I average at a number of things?", "What is my main thing?" – questions he'd often ask himself and close family members. In an ironic twist these questions unknowingly led him to find his purpose in a way he didn't expect; by connecting others with theirs.With over twenty years of experience in digital and user experience design and marketing, Brad works with founders to help them understand the fundamentals of market positioning and differentiation – with a twist!Brad helps these business owners make their competition irrelevant so that their business can become their buyer's only logical choice. He does this by connecting them with their personal purpose, using that purpose to make their business unique and using that uniqueness to make the competition disappear.Brad says, "Too many founders quit because they believe their product or service isn't good enough, when really they just don't know the best way to communicate it's uniqueness."He goes on, "USP's don't work anymore – If you don't know what your Message is, you'll struggle to find your market."This is the message he now shares. He shows people HOW to bridge the gap.