Brad Caldana Email & Phone Number

Berkeley, Ca, Us

The Center for Digital Strategy is at the forefront of creating digital strategy and training. Focused on nonprofits and political campaigns making a positive change around the world. Our strategies are used by organizations, campaigns, universities, agencies, and training programs everywhere.We are empowering people like you to meet goals and make change. We are developing summits, courses, classes, resources, community, and more to empower people all over the world!

Oakland, Ca, Af

In February 2018 we launched the 2nd Edition of the "The Digital Plan - Strategic guidance and planning to: Win Campaigns, Grow nonprofit organizations, and Launch projects and meet goals." The new edition features contributions from 30 other strategists, CEOs, trainers, and activists. A book that outlines everything you want to know about digital planning, utilizing digital tools and making the most of your collaborative efforts. In this book, you should expect to find:- Expert guidance framed with thoughtful questions you should ask.- Bullet points of the most up-to-date tips and lots of them.- Stories and anecdotes from someone who has advised hundreds of digital plans at the highest level. From the very technical to the more artistic, The Digital Plan covers everything from design and social media to data and analytics. This book is a must-have for anyone wishing to make the most of their digital presence to create powerful impact by driving community action.

Oakland, Ca, Af

At The DIgital Plan we are building a robust set of courses, webinars, and resources for your digital strategy. I'm the author of a book by the same name and founder of this online and in-person training community. Currently leading up the development of both in-person and online training for people working with nonprofit organizations, political campaigns, civic groups, foundations, community projects and more. Across our in-person and online training, we cover a wide range of digital and technical skills covering items like: Digital Strategy, Email Campaigns and Marketing, Digital Advertising, Broadcast and Peer-To-Peer Text Messaging, Fundraising, Website planing and Developement, Video Production and Strategy, Social Media, Graphic Design, Data and Analytics, Blogging, Creative Content, Digital Organizing, and much more. We launched the first of its kind digital skills and strategy training membership. It is a weekly training webinar program that features digital training and resources designed by Senior Strategists, Trainers, and practitioners to empower your organization! https://thedigitalplan.com/community/membership/We are also developing in-person training programs either for a specific organization or large community training for multiple organizations. https://thedigitalplan.com/digital-strategy-two-day-training/And we are rolling out new self-paced and live group courses every month.

Toronto, Ontario, Ca

Supporting the syllabus and course design for the course Digital and Social Media as part of their Masters in Government Relations program. I will be lecturing on the Fundamentals of Digital Strategy and The Digital Plan's Project Planning Blueprint.

Oakland, Ca, Us

After a decade of working directly for nonprofits, political campaigns, and issues based organizations I've seen one thing that is clear that the current digital, tech, marketing systems don't work for the majority of organizations. www.ActionAgents.orgThis spring we started an endeavor to create a hybrid system that connects contractors to projects in way that better matches budget and skills to projects. We continue to grow as more people of all skill levels are finding a home and meaningful projects as part of the network that is Action Agents. Whether it is a full overhaul of a website, building a long term digital engagement infrastructure, or helping move graphics and emails today we are building a network to cover you.

San Francisco, California, Us

Contract position to help the 50+1 team bolster their digital strategy through the 2016 cycle supporting their team with Senior Strategy for digital ads, social media, email, and video production.Serving ballot initiatives and electoral candidate campaigns of various sizes.

Drawing on experience from the Obama Presidential campaigns to creating content for the Ford Fiesta movement I help others draft an execute digital strategies that advance their missions.Scope of work covers digital strategy plans that include any of the following:Coaching and training of existing staff.Branding and Messaging for modern campaigns.Digital organizing for online campaigns.Training field staff in using social media and digital tools.Producing digital training materials.Creating a compelling social media campaign.Bringing to life a compelling narrative linked to action.Strategic site design.Planning a digital Ads campaign.Creating videography that achieves goals .

Based on experience training and mentoring Obama 2012 State Digital Directors I supported State Digital Directors in several states working on their strategy, implementation of new tools, and managing expectations.

San Francisco, California, Us

San Francisco, Ca, Us

Leading Vote.org's engagement programs. We'll be running one of the largest voter registration drives online and subsequently GOTV program's for the 2016 cycle and beyond. While testing and deploying strategic use of tech and digital.Will add more after election day...

When the Obama campaign ended everyone wanted to know what would become of volunteer, digital, and tech structure that was built. Organizing for Action is that answer and I am proud to have helped transition they campaign properties to a grassroots organization. There have been so many questions, tech nuances, legal decisions being a new entity, and tough realities being a start up organization building itself from the grassroots movement created around the campaign. As the organization's digital strategist I've been able to dig in on complex questions, look at data, resources, and capacity and make decisions based on organization goals. Some of the complex questions and projects I've been a part of: Rethink our 50 state digital programOne of the great secret programs I helped oversee on the Obama campaign was a true 50 state digital presence. This included Twitter and Facebook presences many of which on their own are larger than other NGOs. We would now need to figure out how to train new volunteers and staff to operate robust programs themselves while running not missing a beat. Creating goal based plans for campaigns around complex issues such as Gun Violence Prevention and Immigration Reform inside of a multi-issue organization. What does a signature on a petition mean? How do you get supporters to chronicle a day in a way that is effective? How do you create media worthy campaigns? These are questions we've been answering. Develop new tacticsNo organization can just do the same thing over and over around the same campaign. I've been a leader in our incubation team thinking through how do you evolve out reach via photos, video, social media and other means to impact conversation. How do you trend on social media? I've got answers.Vendor relationships and organizational partnerships for OFA. Great campaigns use great technology and do it with great partners. I've helped oversee both.

While others retreated for rest post Obama 2012 I joined a team of tired but enthusiastic campaigners to run the digital shop of the Inaugural Committee. Community service is a real passion of mine so overseeing the National Day of Service was just a complete honor. Here are some of the highlights:⦁ Oversaw brand and material creation for National Day of Service. ⦁ Managed site design for for National Day of Service. ⦁ Created the #iserve photo campaign which trended nationally on the Day of Service being shared by celebrities, volunteers, organizations and media nation wide.⦁ Complete program strategy including social, email, surrogates, video, ads, creative, and site. ⦁ Oversaw the development of the first Foursquare service badge.

Chicago, Illinois, Us

With less than 80 days to the election we had to relieve the digital director and build a team in one of the top three battleground states. We were able to go from near 0 to a lead digital programming registering tens of thousands of voters online and ultimately winning the state buy over 6 percent! I went to Nevada and we built a team comprising of mixture of staff and volunteers comprising of 5 social media and content members, 3 photographers, 1 digital analytics, 2 videographers, and 2 designers.⦁ We registered over 30 thousand voters online. ⦁ Ran an aggressive social media and online ads campaigns around voter registration, persuasion, and voter turnout.⦁ Used non conventional electronic billboards, murals, RVs and branded trucks.⦁ Created a We Decide early vote campaign that ran on billboards, posters, print, video, lit, clothing, vehicles, and trended on twitter. ⦁ To top it off I personally spoke in front of crowds of over 5,000 opening Bon Jovi, Mana and President Obama.

Chicago, Illinois, Us

In 2011 when there were 15 of us on the Obama campaign's digital staff I asked to create a new position in the future that would oversee the campaign's digital training to make sure we had the best trained staff and volunteer structure ever. Eight months later that idea became a reality and I was able to take the digital programs I had been helping to build to the next level. Accomplishments and responsibilities included:⦁ Training state digital staff on the follow topics: understanding branding, design software, video production, video editing, capturing and producing good content, social strategy, analytics, photography.⦁ Continuing to advise battleground states on their digital strategy.⦁ Supporting online tools such as Dashboard and the Call Tool with creation of manuals, trainings, videos, and timelines for such trainings. ⦁ Integrated digital concepts into trainings for other staff and volunteers from finance to field. ⦁ Expanded the online trainings for field staff and volunteers to include Facebook for Organizing, Intro to Twitter, Twitter for Organizing, Advanced Twitter, Facebook groups for organizing, Photography, Content writing, Pinterest for Organizing, and more. ⦁ Worked with the design team to develop templates for state staff to modify for events.⦁ Developed the campaign's Prezi standards and templates.⦁ Co-created the training for the campaign's webinar system.

Chicago, Illinois, Us

One of the first 15 digital staffers for the Obama 2012 campaign we shaped what would become the largest state based digital program seen to date. Operating as a complete program that straddled the world between the national digital program and a state based and focused we scaled up programs that made fit each battleground states unique campaign. Here are some of the many highlights:⦁ Hired and trained state digital directors.⦁ Oversaw the #SumOrg11 digital fellows program. ⦁ Expanded the digital training sessions for field volunteers and staff to include social media, photography, writing⦁ Expanded a weekly webinar series for volunteer digital leads.⦁ Worked closely with digital analytics to create micro level tracking of social media and SMS metrics.⦁ Developed a system of creating bulk content from data and event links into tweetable content.⦁ Hosted and developed initial volunteer platform trainings. ⦁ Developed a system based around outside vendor tools to rapidly grow twitter accounts. ⦁ Researched and advised on CMS systems.

Washington, Dc, Us

Oversaw the new media programs for several regions of states during the 2010 cycle and the transition to Obama for America.⦁ Created a true 50 state social and blog strategy. ⦁ Twitter growth of an average of 60% across all accounts during this time.⦁ Facilitated deep dives into the complete new media presence of key democratic races across the country.⦁ Special project in support of Bennet for Colorado campaign. ⦁ Developed the first Twitter and Facebook for Organizing trainings. ⦁ Worked with the organizing team to create the first metrics for field staff around social media and content. ⦁ Initiated the development of the OFA.BO shortlink.⦁ Worked closely with events manager to develop the events tool and host guides.

Washington, Dc, Us

Oversaw the Miami-Dade metro region's volunteer operations.Held various volunteer training around legislative issues and electoral campaigning. Developed volunteer leaders to host their own events.Created press conferences and other media events. Supported congressional town halls.

Created digital content in a variety of mediums as an independent contractor. Digital event photography.Online blog creation.Video for web production.Social media content creator.

Chicago, Illinois, Us

Organized and developed neighborhood teams.Trained and supported other field staff. Created how to documents for staff and volunteers.

Haunted House design and construction.Worked with diverse teams of designers, special effects artists, character artists, and construction staff.

Joined a team of staff in Europe to help transition recently purchased amusement parks to adopt best practices from the US parks. Partnered with European staff to understand cultural and legal difference in ordered to adapt US best practices. Created training manuals while working with multi-lingual staff.Assisted regional leadership in strategic planning.