As a voice within the Managed Service Provider (MSP) and SMB IT channel, I recruit and enable business partners to help generate leads for sales. - Maintain positive and productive relationship with MSP partners- Support partner events and manage partner marketing communications- Manage US partner program to achieve revenue goals- Develop and execute MSP focused channel campaigns generating qualified leads for sales organization- Collaborate with product & sales teams to develop channel ready content for to/through channel use- Develop unique UX for Partner Relationship Manager platform. Communicate to partner channel- Deliver timely product messaging to MSP/VAR by implementing various email marketing campaigns

Co-founded Call Family Distillers, a craft spirits distillery in Wilkesboro, NC. Developed a complete line of craft-spirits and brought to US & International markets. Created a brand story to engage with target consumers and revitalize heritage type products. Received national awards for branding and product(s).Focusing on the unique positioning of being an authentic heritage style product I was able to effectively compete with some the nations largest brands in the moonshine category. Increasing state sales 83% YoY in by implementing targeted marketing campaigns e.g. in-store appearances, digital media, magazines (national & local), billboards, festivals, and partnering w/ nationally accredited artists/athletes.Brands: Willie Clay Call's The Uncatchable Sour Mash Moonshine, Willie Simon Call's Apple BrandyWebsite & Social Media Development | www.callfamilydistillers.comProduct Management & Marketing Brand Development | packaging and distributionExecutive LeadershipCompliance/Regulatory | Federal Tax Trade Bureau

- Developed a 25-city HP led roadshow campaign to introduce HP P4000 and 3PAR storage product features and capabilities to SMB prospects and VAR accounts- Collaborated with Mar-Com team on standardization, design and production of marketing materials such as emails, direct mail newsletters, event invitations, survey forms, whitepapers- Digital asset creation; email marketing, direct mail newsletters- Demand generation for HP Enterprise Storage solutions, regional field event execution, automated lead routing for channel partners- Partnered with internal product managers to define marketing program requirements and see what resonated with customers from product advantage standpoint

- Presented MDF model and tiered partner program to key channel accounts- Planned/executed demand generation activities with key channel partners to drive leads/demand through the channel- Engaged with field sales and channel partners to implement Account Based Marketing campaigns in region to drive MQL to sales pipeline- Tradeshow management and logistics of multiple industry events, VMWare user group events and partner marketing events (MDF)