Consistent recipient of 100% Club and Double Club for YTD performance. Work with companies, within the SMB space to implement a Records/Data Management plan, that includes, document digitization into a digital file repository, physical records storage, and on going document/IT Asset destruction.

Analyzed both consumers and business credit worthiness. Consulted and negotiated with both consumer and business clients. Utilized the cloud-based ADG menu system to sell vehicle service contracts, GAP, Tire & Wheel, and vehicle protection packages. Utilizing my hunter mentality, during presentations, I was able to build client relationships while maximizing profits.Key Accomplishments: • Fast tracked a department revenue increase of 91%. • Exceeded projected revenue goals of $1000 per vehicle revenue by achieving $1,235 within 3 months.Digital Ops Director:Made 40-70 sales calls per day for appointment and vehicle sale generation. Daily motivating and coaching of sales staff on phone and email etiquette to achieve top performance. Ensured everyone was documenting each activity in the CRM. Oversaw the dealership’s digital marketing strategy including: website, inventory, and online reputation. Support for dealership systems, printers. Support for all company use of SaaS, including CRM, Google Docs, and Microsoft 365.Key Accomplishments: • Revamped process for e-leads, which increased appointments and sales volume by 75%. • Designed and oversaw the installation of a Cisco/Meraki campus wide Wifi network. • Designed and oversaw network upgrade to a Cisco POE Gigabit network which Increased network efficiency by 100%. • Negotiated a $30,000 contract for a new 40 node ShoreTel IP phone system, plus oversaw the installation.

Oversaw, coached and trained a team of business development representatives (BDRs), who each made 100-150 contacts per day. Our function was to set appointments for the sales department from incoming internet leads and phone calls. Oversaw the dealership’s digital marketing by maintaining the website, keeping up our excellent SEO performance by consistently updating meta tags and optimizing geo-targeted search terms. ● Attained the store’s best closing average of 23.6% for Ford leads while maintaining a record low of lost sales. ● Set a store record of 53 internet sales in March 2014.● I rewrote all templates within the CRM tool which, increased customer response rates by 78%.

• Cold called auto dealerships within a large territory in the Mid-Atlantic. Consulted with upper level management (C-Suite) about utilizing a brand exclusive SEO/SEM strategy to appear organically higher on Google, Bing, and Yahoo searches. Consulted on how they could capture more phone calls and website clicks by utilizing Online Reputation Management to gain a higher positive review count on the leading review sites. • At the product launch, I conducted onsite dealer training where I trained dealer employees from all profit centers on the advantage using the back end website and asking for online reviews. • I also conducted onsite meetings with established accounts in the territory to answer questions, go over performance, and reinforce the eXteresAUTO brand , and value proposition.

Led a team of professionals responsible for generating sales appointments from Internet leads and phone calls. Regulated digital presence including company website maintenance, meta tags, geo-search terms, and online car inventory descriptions to bring us to the top of search rankings. Key Accomplishments: • Reduced overall Internet budget by 25%, and increased closing percentage to an average of 9.51% overall exceeding the national average of 6%. • Upgraded all templates within CRM tool which, increased customer response rates by 64%.• Revitalized operational policies and procedures for Hopkins BDC, which reduced sales lost by 50%.• Conducted a dealer website overhaul, which resulted in a better customer experience.

Analyzed credit applications and credit bureaus to determine a customer’s credit worthiness. Submitted deal structure to the lenders. I sold the JM&A product suite including vehicle service contacts, GAP insurance, and Tire & Wheel protection. • I coached the salespeople while they were working with customers and showed them ways to overcome objections which helped to maximize sales and profit opportunities. successfully coached salespeople while they were working with customers by showing them ways to overcome objections, which helped to maximize sales and profit opportunities. • By using package selling I facilitated a 50% increase in closing percentages.

I completed all tasks related to inventory management including bringing in inventory from other dealers. I guided a sales staff of 25 in an Internet based sales environment. ● Exceed corporate quotas by 33-50% by consistently selling 20-25 units. ● Reached best per vehicle revenue for all new car franchise in the store.

Desked deals, created weekly ads, submitted credit applications to lenders, ordered inventory, or bring inventory in from other dealers. Guided sales staff of 25 in an Internet based sales environment. Key Accomplishments: • Exceed corporate quotas by 33-50% by consistently selling 20-25 units. • Quickly reached best per vehicle revenue over all the new car franchises in the store. Internet Sales Director, 3/2008-4/2010 Trained sales team on procedures for making proper sales calls and increasing appointments. Generated a monthly ROI report to ensure the dealership’s Internet budget was allocated properly. Key Accomplishments: • Exceeded industry standard closing ratio of 9.7% on Ford sales leads. • Exceeded appointments set, showed, and purchased records by 142%Internet & Sales Manager, 4/2002-3/2008 Within high-volume internet based sales role, ensured customer satisfaction and sales team achievement. Key Accomplishments: • Ranked in top 3 out of 25 sales representatives for delivered units.• Earned highest per vehicle revenue.

Cold called, and consulted with small to medium size enterprises, about their telecommunications needs. Key Accomplishments: Averaged 118% of sales quota within 2 months. Developed partnerships with local vendors and customers to promote the sale of ATG products, which realized a 40% increase closing percentages

Cold called, and consulted with small to medium size enterprises about their telecom needs including: T1, Frac T1, Private Line, VPN, Frame Relay, Long distance, Website and e-mail hosting. • Sold a (5) site, frame-relay package, with a contract value of $117,000. • Developed strategic partnerships with businesses to provide customers a turnkey solution by combining portfolios form each company.

Systems Administrator (September 1998 - June 1999)• Responsible for all administrative duties on the UCS computer system including: administering software updates, maintaining library integrity, and overseeing computer security.Ford Certified Sales Consultant (June 1997 - September 1998)• Sold an average of 15-20 units per month.Service Advisor / Rental Manager (October 1994 - June 1997) • Implemented a PC based Rental Car Program which increased monthly rental reimbursement claims by 100%