Brad Mason Email and Phone Number
Director of Product Marketing, Radiopharmaceuticals, Nuclear & Precision Health Solutions at Cardinal Health at
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Cardinal Health
Brad Mason's Location
Columbus, Ohio, United States, United States
Brad Mason's Contact Details
Brad Mason work email
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Brad Mason personal email
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Brad Mason phone numbers
About Brad Mason
Marketer and strategist who excels at leveraging breakthrough consumer insights to fuel brand strategy, innovation and growth. Experienced on a global scale.
Brad Mason's Current Company Details
Cardinal Health
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Director of Product Marketing, Radiopharmaceuticals, Nuclear & Precision Health Solutions at Cardinal Health
Brad Mason Work Experience Details
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Marketing Director, Radiopharmaceuticals, Nuclear & Precision Health SolutionsCardinal Health Sep 2021 - PresentDublin, Oh, Us
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Marketing Director, Services, Nuclear & Precision Health SolutionsCardinal Health Sep 2019 - Sep 2021Dublin, Oh, Us♦ Drove the vision and launch of NDEX (the Nuclear Data Exchange), securing $1.2MM in capital investment to build a commercial platform for nuclear pharmaceutical sales and logistics data. As the NDEX product owner, developed the high–level build requirements, iterating with developers, customers and other stakeholders while still completing the project on time and under budget.♦ Managed the 5-year roadmap for Nuctrac (SaaS), implementing ongoing customer research to prioritize and refine new features and updates. As a result, the Nuctrac net promoter score improved +48 points and Nuctrac revenue grew 24% year-over-year.♦ Developed the go-to-market strategy for Nuctrac Essentials, a scaled-down flanker brand in the IT portfolio that protects the average selling price of Nuctrac and helps retain customers as legacy software sunsets.
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Senior Product Manager, Medical EssentialsCardinal Health Jan 2018 - Sep 2019Dublin, Oh, Us♦ Recruited and coached a team of four product managers, implementing Agile and Scrum team processes to effectively manage 13 diverse medical product categories (DME, stethoscopes, blood pressure cuffs, chart paper, anesthesiology, etc.)♦ Drove marketing strategy into opportunities and pricing—including the development of revised pricing tiers and increased sales & customer interaction around large opportunities (Yale, SFG, St. Elizabeth, Beth Israel, Indiana University Health, Kaiser, Vizient). Helping to close win/retain Indiana University ($2MM+), Advocate Aurora ($4MM), Beth Israel ($1.5MM), San Francisco General ($1.4MM), HealthPartners ($1.5MM), HPG ($130MM+) and Vizient.♦ Led the development, VOC, and launch a new Exam Glove positioning. The resulting 'No Compromise'positioning resulted in an +11% increase in relevance, a +5% increase in likelihood to evaluate, and is a better fit to the Cardinal Health brand vs. competition by 14% among clinicians.♦ Spearheaded and led the effort to develop and test 100 product concepts, identifying the largest short- & long-term exam glove opportunities for messaging and growth as the business builds out a 5-yr strategic roadmap.♦ Actively involved on the Indiana University Recruiting Team and Equality Network Employee Resource Group
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Brand Manager, Therapeutic NutritionAbbott Nov 2016 - Jan 2018Abbott Park, Illinois, Us♦ Created and executed launch strategy (distribution, pricing, targeting, label and commercialization) for a new surgical nutrition product bundle, driving Abbott’s scientific leadership and gaining unprecedented access (30% penetration of accounts within 2 months of launch) to highly influential non-traditional nutrition contacts, including surgeons and anesthesiologists. Earned mass publicity with coverage in The U.S. News and World Report, The Wall Street Journal, and at least 8 key industry publications (40MM+ unique visitors).♦ Maximized hospital patient pull-through to retail sales by developing a series of 7 nursing in-services now being utilized by 105 acute care field sales reps to maximize branded recommendations; access earned through the new materials has resulted in a 17% increase in overall in-service visits. -
Associate Brand Manager, GlucernaAbbott Nov 2014 - Nov 2016Abbott Park, Illinois, Us♦ Led the development and launch of the largest display initiative of its kind (Ensure® Enlive®) within Abbott. Designed and deployed 9 unique display options customized to meet the needs of Ensure®’s strategic retailers, securing $1.7MM in incremental retail distribution ahead of modular resets.♦ Managed Adult Nutrition’s $9MM Catalina account, developing support plans for strategic initiatives such as the Enlive® launch and conducting test-and-control research to improve the overall ROI (+6%).
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Associate Brand ManagerThe Scotts Miracle-Gro Company Aug 2013 - Nov 2014Marysville, Ohio, Us♦ Directed external agencies on the re-launch of Roundup.com, leading to a significant rise in website KPIs, including overall experience (+11%) and top-box purchase intent (+8%).♦ Managed the execution of the media and promotional campaign for Roundup® Max Control 365, a new product launch which contributed $11MM of incremental POS in its first year.♦ Persuaded senior management to de-list most Roundup® products from Amazon in order to rectify packaging and shipping issues; spearheaded a consumer-focused innovation project tailored for e-commerce marketplace.♦ Led broad cross-functional team through regulatory-driven label updates for 42 active SKUs, collectively protecting $273MM in revenue.♦ Brokered contract agreements between media partners, Scotts Miracle-Gro and Monsanto legal teams necessary to execute a sweepstakes through Pandora, receiving 132k entries, nearly twice the campaign goal. -
Project DirectorSeed Strategy Apr 2012 - Aug 2013Cincinnati, Oh, UsManaged Fortune 500 marketing and new product innovation projects for Seed Strategy, a growth acceleration firm.♦ Solved an elusive positioning challenge by designing and leading a rigorous insight-gathering process for cross- functional teams in the US and Brazil; the resulting product concepts launched in 2015 and continue to grow.♦ Broke global language barriers by managing qualitative research in South Korea, optimizing the lexicon used by a billion-dollar baby care brand to restage and communicate new benefits.♦ Enrolled senior and global leaders in the foundation and vision of 2 billion-dollar brands by synthesizing over 60 quantitative, qualitative and brand foundational documents into centralized key narratives. -
Associate ManagerSeed Strategy Oct 2010 - Apr 2012Cincinnati, Oh, Us♦ Marshaled a Fortune 50 company to “Outstanding” Nielsen BASES concept scores by leading the research, creative and concepting process necessary to exceed market hurdle rates and ensure further development.♦ Drove consensus on brand strategy among senior clients and five agencies by leading a workshop to reposition a high-growth beverage brand and develop its foundational documents over just two days.♦ Uncovered actionable consumer insights while moderating focus groups for a leading meat producer and refining concepts that went on to score “Outstanding” in BASES; one such concept launched April 2012 and remains in market today.♦ Inspired and informed leaders across a major foods company on the Baby Boomer opportunity by researching, developing and presenting a comprehensive marketing analysis of the cohort.♦ Bolstered Seed’s expertise in consumer trends and CPG innovation, contributing insights to more than 20 projects and leading annual company-wide training sessions on how to best leverage external data and research tools.
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Summer AssociateSeed Strategy May 2010 - Aug 2010Cincinnati, Oh, Us♦ Developed actionable consumer insights through analysis of raw IRI data across 16 countries in 8 major CPG categories.♦ Analyzed global product innovation trends using Mintel GNPD to highlight emerging consumer opportunities for a Fortune 125 company.♦ Eased creative team’s workload by creating presentation-ready visuals via Photoshop and Illustrator platforms. ♦ Extracted relevant themes and consumer attitudes from review of over a thousand global survey responses to inform marketing strategies for a brand leader.
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Vice PresidentLittle Theatre Of Bedford Apr 2006 - 2010
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Marketing Intern And WebmasterElectricom Inc May 2007 - Aug 2007
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TeacherJinshajiang Elementary School Feb 2005 - Jun 2005• Taught English twice a week to 63 fourth graders at a school for the children of Chinese migrant workers.
Brad Mason Skills
Market Research
Marketing Strategy
Strategy
Advertising
Marketing
Product Development
Microsoft Excel
Product Innovation
Mintel Gnpd
Marketing Research
Brand Architecture
Leadership
Excel
Photoshop
New Product Ideation
International Marketing
Consumer Insight
Segmentation
Brad Mason Education Details
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Indiana University - Kelley School Of BusinessBusiness; Marketing And International Business -
East China Normal UniversityMandarin
Frequently Asked Questions about Brad Mason
What company does Brad Mason work for?
Brad Mason works for Cardinal Health
What is Brad Mason's role at the current company?
Brad Mason's current role is Director of Product Marketing, Radiopharmaceuticals, Nuclear & Precision Health Solutions at Cardinal Health.
What is Brad Mason's email address?
Brad Mason's email address is ma****@****ana.edu
What is Brad Mason's direct phone number?
Brad Mason's direct phone number is +146933*****
What schools did Brad Mason attend?
Brad Mason attended Indiana University - Kelley School Of Business, East China Normal University.
What are some of Brad Mason's interests?
Brad Mason has interest in Arts And Culture.
What skills is Brad Mason known for?
Brad Mason has skills like Market Research, Marketing Strategy, Strategy, Advertising, Marketing, Product Development, Microsoft Excel, Product Innovation, Mintel Gnpd, Marketing Research, Brand Architecture, Leadership.
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