Brad Mason Email & Phone Number

Dublin, Oh, Us

Dublin, Oh, Us

♦ Drove the vision and launch of NDEX (the Nuclear Data Exchange), securing $1.2MM in capital investment to build a commercial platform for nuclear pharmaceutical sales and logistics data. As the NDEX product owner, developed the high–level build requirements, iterating with developers, customers and other stakeholders while still completing the project on time and under budget.♦ Managed the 5-year roadmap for Nuctrac (SaaS), implementing ongoing customer research to prioritize and refine new features and updates. As a result, the Nuctrac net promoter score improved +48 points and Nuctrac revenue grew 24% year-over-year.♦ Developed the go-to-market strategy for Nuctrac Essentials, a scaled-down flanker brand in the IT portfolio that protects the average selling price of Nuctrac and helps retain customers as legacy software sunsets.

Dublin, Oh, Us

♦ Recruited and coached a team of four product managers, implementing Agile and Scrum team processes to effectively manage 13 diverse medical product categories (DME, stethoscopes, blood pressure cuffs, chart paper, anesthesiology, etc.)♦ Drove marketing strategy into opportunities and pricing—including the development of revised pricing tiers and increased sales & customer interaction around large opportunities (Yale, SFG, St. Elizabeth, Beth Israel, Indiana University Health, Kaiser, Vizient). Helping to close win/retain Indiana University ($2MM+), Advocate Aurora ($4MM), Beth Israel ($1.5MM), San Francisco General ($1.4MM), HealthPartners ($1.5MM), HPG ($130MM+) and Vizient.♦ Led the development, VOC, and launch a new Exam Glove positioning. The resulting 'No Compromise'positioning resulted in an +11% increase in relevance, a +5% increase in likelihood to evaluate, and is a better fit to the Cardinal Health brand vs. competition by 14% among clinicians.♦ Spearheaded and led the effort to develop and test 100 product concepts, identifying the largest short- & long-term exam glove opportunities for messaging and growth as the business builds out a 5-yr strategic roadmap.♦ Actively involved on the Indiana University Recruiting Team and Equality Network Employee Resource Group

Abbott Park, Illinois, Us

♦ Created and executed launch strategy (distribution, pricing, targeting, label and commercialization) for a new surgical nutrition product bundle, driving Abbott’s scientific leadership and gaining unprecedented access (30% penetration of accounts within 2 months of launch) to highly influential non-traditional nutrition contacts, including surgeons and anesthesiologists. Earned mass publicity with coverage in The U.S. News and World Report, The Wall Street Journal, and at least 8 key industry publications (40MM+ unique visitors).♦ Maximized hospital patient pull-through to retail sales by developing a series of 7 nursing in-services now being utilized by 105 acute care field sales reps to maximize branded recommendations; access earned through the new materials has resulted in a 17% increase in overall in-service visits.

Abbott Park, Illinois, Us

♦ Led the development and launch of the largest display initiative of its kind (Ensure® Enlive®) within Abbott. Designed and deployed 9 unique display options customized to meet the needs of Ensure®’s strategic retailers, securing $1.7MM in incremental retail distribution ahead of modular resets.♦ Managed Adult Nutrition’s $9MM Catalina account, developing support plans for strategic initiatives such as the Enlive® launch and conducting test-and-control research to improve the overall ROI (+6%).

Marysville, Ohio, Us

♦ Directed external agencies on the re-launch of Roundup.com, leading to a significant rise in website KPIs, including overall experience (+11%) and top-box purchase intent (+8%).♦ Managed the execution of the media and promotional campaign for Roundup® Max Control 365, a new product launch which contributed $11MM of incremental POS in its first year.♦ Persuaded senior management to de-list most Roundup® products from Amazon in order to rectify packaging and shipping issues; spearheaded a consumer-focused innovation project tailored for e-commerce marketplace.♦ Led broad cross-functional team through regulatory-driven label updates for 42 active SKUs, collectively protecting $273MM in revenue.♦ Brokered contract agreements between media partners, Scotts Miracle-Gro and Monsanto legal teams necessary to execute a sweepstakes through Pandora, receiving 132k entries, nearly twice the campaign goal.

Cincinnati, Oh, Us

Managed Fortune 500 marketing and new product innovation projects for Seed Strategy, a growth acceleration firm.♦ Solved an elusive positioning challenge by designing and leading a rigorous insight-gathering process for cross- functional teams in the US and Brazil; the resulting product concepts launched in 2015 and continue to grow.♦ Broke global language barriers by managing qualitative research in South Korea, optimizing the lexicon used by a billion-dollar baby care brand to restage and communicate new benefits.♦ Enrolled senior and global leaders in the foundation and vision of 2 billion-dollar brands by synthesizing over 60 quantitative, qualitative and brand foundational documents into centralized key narratives.

Cincinnati, Oh, Us

♦ Marshaled a Fortune 50 company to “Outstanding” Nielsen BASES concept scores by leading the research, creative and concepting process necessary to exceed market hurdle rates and ensure further development.♦ Drove consensus on brand strategy among senior clients and five agencies by leading a workshop to reposition a high-growth beverage brand and develop its foundational documents over just two days.♦ Uncovered actionable consumer insights while moderating focus groups for a leading meat producer and refining concepts that went on to score “Outstanding” in BASES; one such concept launched April 2012 and remains in market today.♦ Inspired and informed leaders across a major foods company on the Baby Boomer opportunity by researching, developing and presenting a comprehensive marketing analysis of the cohort.♦ Bolstered Seed’s expertise in consumer trends and CPG innovation, contributing insights to more than 20 projects and leading annual company-wide training sessions on how to best leverage external data and research tools.

Cincinnati, Oh, Us

♦ Developed actionable consumer insights through analysis of raw IRI data across 16 countries in 8 major CPG categories.♦ Analyzed global product innovation trends using Mintel GNPD to highlight emerging consumer opportunities for a Fortune 125 company.♦ Eased creative team’s workload by creating presentation-ready visuals via Photoshop and Illustrator platforms. ♦ Extracted relevant themes and consumer attitudes from review of over a thousand global survey responses to inform marketing strategies for a brand leader.

• Taught English twice a week to 63 fourth graders at a school for the children of Chinese migrant workers.

Bachelor Of Science, Business; Marketing And International Business

Business, Mandarin