General Manager
CurrentEveryday working to make Scholfield Honda the best dealership to purchase a vehicle.Creating quarterly dealership sales forecasts by estimating total vehicle sales, gross and operating profits as well as expenses for the new car, used car, finance, service and parts departments.Meeting with vehicle Sales, Service, and Parts Managers to plan and implement objectives for achieving sales and gross profits.Hiring and monitoring the performance of the department managers, holding weekly sales meetings and conducting sales training.Overseeing standards for displaying and merchandising both new and used vehicles as well as reviewing and initialing all promotions before they are finalized.Coordinating the appropriate supply of new and used vehicles and ordering/acquiring vehicle inventory accordingly.Meeting weekly with the dealership’s Owner to review procedures, forecast, and market trends.Working directly with the dealership's Owner on making recommendations on both short and long-range advertising plans, sales promotions, staffing needs, lease promotions and compensation plans.Continually reviewing the customer sales experience and attending to any customer satisfaction issues, ensuring that a high level of customer satisfaction is obtained.Auditing with the Used Car managers all appraisals of trade-in vehicles. Monitoring used car inventory. Pricing used cars to the market using advanced marketing tools to assure a quick inventory turn.Monitoring customer satisfaction scores and working to improve the dealerships customer relations for sales, service, and parts.Always working as a student of the continuously changing automotive industry.
