Senior Vice President Corus Audio | 2021-2023Vice President Corus Radio West, FM Radio | 2016-2021General Manager Corus Radio Vancouver | 2012-2015Reporting to the Executive Vice President, Radio, accountable to drive ratings and grow audience share through radio stations across Canada. Moved from GM to VP Radio West in 2016 through acquisition of Shaw Media, promoted to SVP in 2021. Managed a team of 7 direct and 350+ indirect reports. • Oversaw audience research leading to deep insights on listener behavior and marketing response in key Canadian markets, marketing strategy aligned with desired customer impact. • Led the marketing and promotions team to create innovative multi-media marketing campaigns leading to number one ranking in Toronto and Vancouver. • Managed social media presence and public response during artist and personality public relations challenges managing expectations and mitigating real or perceived risk.• Oversaw Curiouscast podcast division, putting stars on new platforms with double digit revenue growth.• In Covid era worked to Modified workspaces in response to the Pandemic, rethinking work, and business, keeping staff safe and reducing future overhead costs.

Oversaw all Astral Media stations in B.C. including 26 radio stations and 2 television stations, with day-to-day General Management duties for Astral stations in Vancouver.• Re-launched Z95.3 as “Virgin 953” pioneering use of an international brand on Canadian radio, leading to #1 ranking• Integrated enterprise social media to create virtual teams in various locations – increased morale scores.• Led strategy for new audience measurement system to compete for advertising with Google/Facebook.• Negotiated a contract with Autoradio in Russia to “lease” time on CISL to broadcast during the Vancouver Olympics, leading to most profitable year in station history in 2010.

Responsible for management of Citytv Vancouver and CTV Vancouver Island.

General Manager of 104.5 CHUM-FM and 1050 CHUM

Program Director for Z95.3 FM/650 CISL AM