Brad is the Vice President of the Hilton Honors Program leading the team that sets the strategy and vision for building the best loyalty program experience across all industries for our over 200M+ members in every corner of the world. He has extensive experience in loyalty program design, CRM, global business strategy, financial and economic analysis, innovation methodologies, business case creation, product development, visualization analytics, project management, and communication strategy. He is very passionate for the hospitality and travel industry and is always seeking innovative approaches to marketing and the loyalty industry. He has served in a management role with responsibilities for guiding 60+ team members over the past 10+ years (current team is 35+ team members). He has also authored several papers, including the "The Craft of Incentive Prize Design: Lessons from the Public Sector," and "The Value of Crowdsourcing: A Public Sector Guide to Harnessing the Crowd."He is a father to his daughter (5 yrs old) and son (3 yrs old) and is a husband to his wife and partner of over 12 years. He enjoys traveling the world to explore new cultures (trying out the local language), exhibiting empathy both personally & professionally and enjoys hiking with the family across the world's national parks. Summary of Skills:• Seasoned leader of 60+ team members delivering complex projects and products who instills a culture of innovation• Global ambassador with cross-border hospitality, consumer product, client project, and MBA consulting experiences• Impassioned marketer who connects guest needs with world-class products to deepen customer love & engagement