Brad Anderson Email & Phone Number

Mclean, VA, US

Mclean, VA, US

• Global lead for the Hilton Honors loyalty program to deepen engagement with our 200M+ members (+140M since YE ’16) and deliver industry leading loyalty occupancy (2 out of every 3 room nights are occupied by loyalty.
• Publicly represent the Hilton Honors program with loyalty & national media to build brand & industry awareness
• Lead advocate of the loyalty program value proposition ensuring a friendly and reliable member experience as guests choose, stay and come back for each and every Hilton stay
• Establish and elevate a vision for bringing to life our loyalty program marketing position and inspiring our current and future members to understand what Hilton Honors uniquely brings to the hospitality & Hilton.
• Craft global strategy that integrates loyalty products and regional relevance - delivered via cohesive marketing plans
• Collaborate with owners, REITs, and general managers on understanding and leveraging the power of Hilton Honors to accelerate hotel performance & win new deals

Mclean, VA, US

• Led Hilton Honors pandemic response with industry-first policies delivering member flexibility during COVID-19
• Crafted our global loyalty program strategies and policies to deepen engagement with our current and future Hilton Honors members
• Conceptualized new industry-leading loyalty program benefits to improve the Hilton Honors member experience and drive brand love for Hilton and Hilton Honors
• Enhanced the Hilton Honors value proposition for members by working cross-functionally with other Hilton team members across partnerships, digital, marketing, finance, revenue management, etc.
• Developed and deployed company-wide investments for the loyalty program through securing approvals and providing program accountability to executive level stakeholders
• Built Hilton Honors point redemption and reward products to drive unique and memorable member experiences encompassing room rewards, partner redemptions, airline transfer, etc.

Mclean, VA, US

• Designed, analyzed and supported launch of the earn and redeem product for the Hilton Honors & Lyft Partnership resulting in millions of lyft rides and more Hilton Honors engagement (https://hiltonhonorslyft.com/)
• Craft and execute loyalty program strategies to make Hilton Honors the first choice program for current and future customers
• Develop industry-leading program benefits for Hilton Honors members to increase loyalty and passion for staying at Hilton-portfolio properties
• Conceptualize new loyalty program benefits to improve the Hilton Honors member experience and heighten customer touchpoints with Hilton
• Collaborate with owners and general managers to improve the efficiency and effectiveness of the loyalty program to accelerate hotel performance
• Enhance the Hilton Honors value proposition for members by working cross-functionally with other Hilton team members across partnerships, digital, marketing, finance, revenue management, etc.

Mclean, VA, US

• Developed industry-leading program benefits for Hilton Honors members to increase loyalty and passion for staying at Hilton-portfolio properties
• Conceptualized new loyalty program benefits to improve the Hilton Honors member experience and heighten customer touchpoints with Hilton
• Collaborated with owners and general managers to improve the efficiency and effectiveness of the loyalty program to accelerate hotel performance
• Crafted business case, designed program terms and launched an industry-first perk for top-tier elite members to increase member flexibility (Diamond Status Extension)

Worldwide, OO

• Delivered analytics and communications products to help the U.S. border agency expand its international operations
• Developed quantitative models to market the traveler and economic benefits from clearing U.S. customs abroad
• Scaled Deloitte's crowdsourcing offering for clients to pursue innovation techniques to bring fresh ideas to solve their most pressing challenges
• Provided mentorship and counseling to junior practitioners to build their core consulting skills, business development approaches, and achieve client service excellence
• Conducted business development activities to grow Deloitte's strategy practice (i.e. development of a pricing model for a winning proposal valued at over $4 million)

Worldwide, OO

• Analyzed cross-border revenue and business opportunities, European Union market response, and multi-national proposal methods as one of three US Global Office Fellows
• Consulted with commercial clients as a part of Deloitte's Visualization Studio (VizStudio) and applied analytical methods to move clients from data to insights
• Provided private sector benchmarking support to a national security client to support improvements in efficiency and effectiveness across the enterprise
• Managed pricing model development for a winning proposal valued at over $4 million
• Authored a public report titled "The Craft of Incentive Prize Design: Lessons from the Public Sector," commissioned by Bloomberg Philanthropies, the Case Foundation, the Joyce Foundation, the Knight Foundation, the.
• Guided team members in the production of the report to map the landscape of public-sector incentive prizes that have taken place over the last four years and develop decision frameworks to assist leaders with their.

Worldwide, OO

• Served as team lead for two staff members engaged on a Food and Drug Administration (FDA) client project
• Implemented Deloitte’s recommendations to achieve risk-informed decision making across FDA’s Foods Program
• Managed four Deloitte colleagues across two simultaneous public health client engagements
• Conducted gap analysis of the FDA Office of Foods’ ability to inform decision making with public health risk data
• Analyzed cost and benefit data to assess the industry impact of implementing improved food product tracing systems
• Developed business approaches for five winning federal contract proposals valued at over $4.8 million

Worldwide, OO

• Conducted return on investment calculations to improve human capital initiatives for the Dept. of Veterans Affairs
• Collected data and quantitatively analyzed performance metrics gathered across VA business units
• Improved supply chain policy development for a homeland security client focused on air cargo counter-terrorism
• Created a business model for expanding the U.S. Explosives Detection Canine Program to the private sector
• Produced over 70 congressional briefings, economic analyses, reports, and presentations for homeland security leadership
• Designed and implemented Deloitte’s first federal innovation tournament to identify new service offerings

Istanbul, TR

• Developed a comprehensive "Innovation Flight Plan"​ for Turkish Airlines to enhance its innovation efforts as a part of a five member team for a Georgetown MBA course
• Created a multi-year innovation strategy and provided an original framework that builds upon theory and case studies both within and outside of the airline industry
• Provided a suite of decision tools to guide the company in determining its strategy, processes, organization, resources, and culture necessary to drive innovation across the global enterprise
• Delivered a final presentation including specific recommendation to senior leaders at its international headquarters in Istanbul, Turkey The anticipated impact is that Turkish Airlines will select ideas for.

Mountain View, CA, US

• Organized a summit of 30 CEOs from the nation’s largest non-profits to explore Google’s emerging technologies
• Planned a 100 person event for non-profits to experience Google products through interactive sessions
• Managed content production and communication strategy for the launch of Google’s Election 2008 website

Washington, DC, US

• Drafted verbal and written responses to constituent requests for the Legislative Assistants
• Summarized the status of upstate New York transportation systems for the Legislative Director

Master Of Business Administration (M.B.A.)

B.A., Major: Government Minor: Economics