Brad E. Bailey Email & Phone Number

Columbia, South Carolina, Us

I blend strategic foresight with a commitment to collaborative excellence, guiding a talented team in the agile execution of marketing and communication initiatives. We championed the launch of an award-winning website and facilitate the strategic onboarding of pivotal fintech solutions like nCino and Encompass. Utilizing industry-leading tools such as Hubspot for marketing automation, Dynamics CRM for customer relationship management, Qualtrics for market research, and Tableau for data visualization, we deliver compelling narratives and robust digital marketing strategies. Our collective efforts support the diverse needs of our 15 member associations, enhancing Capital Markets visibility, and driving Human Resources and Talent Acquisition campaigns, all while ensuring our communication strategies are aligned with the latest industry standards and best practices for maximum impact and efficiency.

Bamberg, Sc, Us

As Battalion Commander of the 2nd Highland Battalion, I orchestrate a culture of strategic readiness, painting a vision of operational excellence and weaving agility into the fabric of our mission. My leadership fosters a proactive team adept in emergency response, personnel development, and community engagement, ensuring peak performance and preparedness. We champion innovative recruitment strategies and cutting-edge training programs, while our publication 'Highland Briefs' serves as a cornerstone of our communication strategy. Adhering to the stringent protocols of the Military Department, we remain nimble, embracing change management principles to enhance our operational effectiveness and disaster response capabilities. My stewardship ensures that logistics, budget oversight, and resource allocation are seamlessly integrated, reinforcing our commitment to excellence and the safety of the communities we serve.

Bamberg, Sc, Us

Served as S-2 Security Officer - Professional Services Command; and Public Affairs Officer for the South Carolina State Guard Search and Rescue Command (SARCOM), and Team Leader of Cyber Protection Team 3 for Cyber Security Command. Duties include: Marketing Communications, augment Communications for Military Department and State Emergency Operations center; Oversee media relations, press releases, social media, fundraising, and recruiting publications.

Bamberg, Sc, Us

Managed public affairs/social media/marketing for the South Carolina Military Department’s SCSG under the direction of the Adjutant General of the State of South Carolina. Duties included oversite of social media team and coordination of pubic and media queries units of the Guard. During activation coordinated public communications with the SC Emergency Management Division, SC National Guard, and other state departments/resources.

Charlotte, Nc, Us

In cooperation with the Mecklenburg County Public Health Authority and County Public Information team, I coordinated development and distribution of educational materials for the COVID-19 vaccination program across the Charlotte-Metro area. This included creating various types of media such as advisories, posters, and social media content.A significant part of my work was ensuring that these materials were accessible to diverse linguistic groups in our community. I managed the translation and design of these materials into nine languages: English, Spanish, French, Russian, Simplified Chinese, Hindi, Korean, Vietnamese, and Swahili. The goal was to ensure that everyone, regardless of their language, had access to important health information. This experience was both challenging and rewarding, as it involved bridging language gaps and contributing to the well-being of the community.

Hanover, De

Developed and managed online marketing, digital media, social media, social networking (YouTube, Facebook, Instagram, Blog, Constant Contact, MailChimp), email marketing, direct response marketing, integrated marketing automation, geofencing, geotargeting, advertising, content management, storytelling, customer insight, e-commerce customer experience, influencer and communications strategies for Continental Motorcycle Tire and Bicycle Tire of the Americas, including North America, Mexico, Central & South America. Develop B2B marketing and B2C consumer campaigns and help design and launch strategies for new product lines and expansion of existing legacy products. Manage multi-language design program.

Charlotte, Nc, Us

Managed linked and inked marketing, public relations, communications, social media marketing,geofencing advertising, demographic research, and analytical services for public, non-profit, and private contracts, including commercial real estate ventures, breweries, and local and state governmental clientele. Oversaw BNB Media Ventures Travel and Marketing Publications.

Kapolei, Hi, Us

Managed marketing, social media marketing, marketing automation, and business development for real estate market research and investment consulting team that provides economic geography, commercial real estate, site location, logistics, and funding analysis for private and commercial entities.

Directed marketing, sales, and development for management consulting firm that provides third party business development, reputation management & digital media consulting services, including assisting clients from a broad range of industries including: Food & Hospitality, Health Care, K-16 Education, Natural Resources, Municipal Services, Real Estate Development, Technology & Transportation.

Published and directed print and web-based advertising for Schertz Magazine, a 12x International Award-Winning and leading human interest and government affairs publication in Texas.

Schertz, Texas, Us

Oversaw a diversified sales, marketing, social media marketing, public relations, events, event facility, facility maintenance, and customer service staff. Directed public information and tourism campaigns, and oversaw convention center sales and operations. Published and directed print and web-based advertising for Schertz Magazine, a 12x International Award-Winning monthly publication.

Supervised day-to-day operations for the Office of the Hays County Judge and directed marketing, social media marketing, public relations, infrastructure, and economic development efforts culminating in the $60M Cabelas project in Buda Texas; $30M JQ Hammonds/San Marcos Hotel and Convention Center.

Bonn, De

Led DHL (Airborne Express) sales and marketing team in South Texas and Northern Mexico for international overnight package delivery company. Implemented social media marketing (SMM), search engine optimization (SEO), and CRM system resulting in increased customer base in the Rio Grande region by 32%; sales increase for South Texas Region by 45%. Prior to merger with DHL, International in 2004.

St. Louis, Mo, Us

Managed 1000-car rental fleet at the San Antonio International Airport. Oversaw corporate account expansion utilizing direct marketing, Email marketing / CRM integration resulting in increase of rental fleet by 53%, and a 34% increase in revenue.

Miami, Florida, Us

Directed publicity, web-based advertising, social media marketing, SEO, customer service, marketing, customer satisfaction, and retention efforts for a diversified restaurant, convenience stores, and Grocery Company with operations covering Texas. Improved Client service by redesigning company’s corporate portal with in-house project management system.

Advanced Leadership Program-Executive Education

Masters, Public Administration - Econometrics

Bachelor'S Degree, History, Political Science

Russian Language And Soviet Realism In Art