Development, Implementation, and Management of paid media strategies across most advertising platforms. Advanced implementation of analytics and tracking for each platform using Google Tag Manager to measure overall marketing effectiveness. Google Looker Studio, (FKA Google Data Studio) Dashboards for reporting client results.Client Management and Communication.Contracted 3.5 years, joined full-time in March 2022.

I help companies to outsource and grow as needed, including the following services:Google Analytics Tracking Setup & AuditsGoogle Tag Manager Setups & AuditsGoogle Ads Campaigns & AuditsCustom Google Data Studio Dashboard BuildsFacebook Paid Media Campaigns & AuditsInstagram Paid Media Campaigns & AuditsTwitter Paid Media Campaigns & AuditsLinkedin Paid Media Campaigns & AuditsTiktok Ad BuysProgrammatic Ad Buys Consultation for best practices when advertising on the above platforms

Development, Implementation, and, Management of paid media strategies.Tracking Implementation through Google Tag Manager and emerging tools.Building, launch, and management of chatbots built with ManyChat on Facebook (and now SMS, and Email)

Work directly with the Inbound Marketing team to create processes and procedures for integrating social media marketing with existing and new clients. In charge of all aspects of Social Media for the agency and its clients. This includes concepting, creating and scheduling content for b2b and b2c clients. I also manage all of the Paid Social for the agency including strategy, budgeting, reporting and ad concepting and execution in coordination with our team. Managed monthly budgets range from $500-100,000 per client and are steadily increasing. Through rigorous testing of Facebook’s targeting methods and available ad formats, I was able to decrease per lead conversion costs by 77% for our spine doctors.Built a chatbot using Manychat and lowered cost per lead by 50% for the client. Increased traffic and conversions from social media for all clients through a mix of paid and organic social posting based on a content plan built by network. Secured new clientele for the agency. Implemented a transition to Lastpass to more efficiently manage passwords for the agency. Migrated the agency to Google Drive for faster collaboration on content calendars and various reporting needs. Transitioned all clients to Google Tag Manager to streamline and enhance tracking code capabilities. Certifications, Google Analytics, Google Adwords Fundamentals, Google Adwords Mobile, Google Adwords Search, Google Tag Manager Hubspot Inbound, Hubspot Marketing Software, Hubspot Content Marketing, Hubspot Email Marketing

[Contract Work]Developed and maintain custom reports for multiple high profile clients on a monthly basis.Ongoing research and analysis of social media monitoring tools and platforms to be used in client marketing campaigns.

[Contract Work]Working with CrowdSource (events division of The Dallas Morning News)Untapped Festivals 2014-2015 on callCoordinated, created and published social media content for the craft beer/indie music festival before and during the 2014 Houston and Dallas events. Live covered Austin 2015. Savor Dallas 2016 - All aspects of Social Media presence. Savor Dallas 2015 Created and coordinated the creation of social media plan and process to cover the event details including visual profiles of 100 restaurants and 300+ wines over a 2 month period on multiple social platforms. Also managed influencer outreach and engagement. The event included 16 events over a 4 day period. Maintained Facebook advertising during the festival. Facebook impressions over the 3 month period totaled 1.2 million.Social marketing of Savor Dallas Toast of The Town Event series including social posts, Facebook advertising and influencer outreach.Created email campaigns for all events on a regular basis. The Reunion Festival 2015 (first year)Coordinated social content and created and managed ads on Facebook totaling 3.2 million paid impressions over a one month period. Managed influencer outreach for coverage and contests. Developed a cross brand report that could be updated on demand or a schedule to show the status of our advertising, sales, and overall social media marketing efforts to be used as an at a glance dashboard.

Successfully manage a team of contractors and created marketing plans for multiple brands leveraging relevant social media channels including Facebook, Twitter, Instagram and other emerging networks, as well as influencer marketing and media outreach plus email campaigns.Grew one client’s Facebook fan base by a record 16,000 likes as well as one music venue’s Facebook community by 6000 likes in a year through a highly effective mix of contests and influencer outreach.Plan multiple website layouts and collaborate with a programmer to implement while under strict deadlines and heavy workload. Create numerous monthly social media content plans, including creating graphics and content curation across multiple brands simultaneously. Exceed all expectations, create superior email marketing campaigns responsible for over 30,000 tickets sold, with an average open rate of 22%. Commended for consistently superb performance, responsible for roughly 15% of total ticket sales through social media marketing activities for one client.Launch and grow specialized social media profiles on Facebook, Instagram, Twitter, Pinterest and Tumblr for a variety of clients. Organize and execute offline events between brand influencers and fans to ensure maximum market penetration.Conceptualize and create highly effective social contests and sweepstakes by leveraging Facebook apps and the Twitter API.Created multiple custom reports and recaps for high profile clients, and have been consistently recognized for outstanding communication ability and work ethic.Managed all training and mentoring initiatives for staff here in the US and Overseas. Created strategic digital marketing campaigns for key clients resulting in record breaking increases in traffic, revenues and overall web exposure.Formalized an email marketing campaign which captured information and developed personalized newsletters and promotions to increase customer support.

Got my job by creating a social media campaign. Ask me about it.Successfully launched the first official Facebook Page and grew community to a record 10,000+ people by leveraging multiple contests involving meet & greets with artists along with paid advertising campaigns Dramatically grew Twitter presence and connected with our advocates by maintaining an engaging account and conducting surprise and delight campaigns. Reached out to local influencers to continuously promote concerts with giveaways and co‐sponsorship offers. Integrated all online and offline marketing efforts by creating a live Twitter Wall where fans could tweet Granada during breaks in the show and engage with other audience members. Created a custom video marketing tool that ran on the main theater screen to effectively cross‐promote events and other business undertakings. Offered online strategy consultation based on maximizing campaign effectiveness.

Commended for superior performance in a high-stress environment, de-provisioned user accounts on multiple systems upon termination of employment. Streamlined Audit Documentation methods by converting all proof of access forms into digital form, greatly reducing related overhead costs.Doubled the speed of the imaging process for associates by creating highly efficient mainframe scripts for repetitive tasks and utilizing the full capacity of the softwareDelivered server and application-related helpdesk support and training to internal and external clients.Guided clients and users on tough technical problems, demonstrating service scalability, application enhanced performance, 24x7 availability and exceptional support. Led a team of technical support engineers for remote systems support, performance monitoring and security troubleshooting within a managed support services organization.Responsible for hands-on server administration, hardware acquisition, installation, capacity planning and troubleshooting network related issues in a 24x7 support environment.

•Collaborated with multiple teams throughout the online, corporate office divisions including merchandise buyers, and their vendors in order to prep for sale events and the launches of new private-label products. Helped grow revenue for the company through the creation of new processes and techniques. • Created new procedures to streamline markdown processes and speed up the launch of sale events online • Redesigned sales recaps of each sale event so we could respond daily, versus weekly on whether or not more marketing was needed to increase revenue • Sales within the “Sale & Values” silo of the Neiman Marcus site grew by over 100% during my first year of employment in the position, the following year the site grew an additional 96% over the prior year gains • Provided multiple presentations and recaps for meetings with vendors and buyers over the sales of products within the “Beauty & Fragrance” silo for Neiman Marcus.com & Bergdorf Goodman.com • Analyzed the traffic patterns of the customers to change the merchandise layout on the site to help move higher inventory items.

Performed a full range of administrative duties including login and distribution of purchase orders to buyers in a timely manner. Made modifications to the purchase orders at the request of buyers and department managers, if sales warranted them. • Created intricate Excel spreadsheets for calculating proper store stock levels, cutting down the time it took to calculate and apply the changes • Responsible for the management of multiple Lockerstock vendors • Presented an evaluation of stock, delegating it to the stores that were performing well, increasing revenue • Revised spreadsheet formulas for the end of month recaps, shortening completion time • Provided pertinent information that tracked the sales of merchandise to keep up with the demand or lack thereof