Braden founded and leads Altaena, the performance marketing and strategy consulting firm. She guides clients in marketing strategy, channel creation, and campaign optimization in digital and offline marketing across ecommerce, entrepreneurs, consumer goods, and healthcare industries.

Leading a full B2B2C marketing strategy and department. Goodpath's innovative approach to health tech defines and grows from its marketing. Braden guides the blend of conventional and opportunistic marketing that defines Goodpath as the future of corporate health.

-Responsible for all marketing channels of the Birch Lane brand and P&L of multi-million monthly ad budget, covering paid social, display, PLAs, SEM, email, direct mail, and retargeting-Designed, implemented, and ongoing management of marketing strategy for 3x yearly revenue growth in 2017-Grew monthly unique visits over 150% year over year off more efficient ad spend for additional 3x in annual revenue-Improved audience targeting and spend concentration across channels for continuing month-over-month improvement in activation and repeat rate-Lead all paid social and display acquisition efforts for Wayfair's Lifestyle Brands, across Facebook, Google, and Pinterest, leading team of managers and analysts to continuing improving ad spend efficiency and tests to grow platform relevance and scale-Lead retention marketing in European markets, covering Email, Direct Mail, App notifications, and Partnerships channels

Corporate Strategy & Research, Liberty's selective internal management consulting department, is a team of management consultants and strategic advisors to senior executives in the 50,000 person Fortune 100 firmAs Principal, role includes:- Designing, structuring, overseeing, and executing cross-functional, multi-stakeholder projects- Client relationship management, advising, and business development- Part of management team of department, covering mission, operational improvements, recruiting- Direct supervision of consultants, responsible for promoting career development

As Engagement Director, role includes:- Designing, structuring, overseeing, and executing domestic and international projects- Ongoing client management and business development- Part of management team of department, covering mission, operational improvements, recruiting- Direct supervision of consultants, responsible for promoting career developmentProject work has included:- Product segmentation for expense improvement in Ireland- Strategic partnership selection and agreements for profitable growth- Product and market opportunity assessments for market share gain- Industry trend analysis for improved employee and customer engagement

As Senior Consultant, role includes:- Executing strategic, operational, and process improvement projects- Direct oversight and mentoring of consultants, supporting skill development- Gap analysis of own department, identification of opportunity, setting strategy for correction- Selecting department staff through first round and case interviewsProject work included:- Market selection strategy for growth in China- Design of new customer acquisition approach for profit improvement- Design of new communication framework for improved decision-making- Analysis of under-researched industry threat for strategic response

Lochridge & Company is a boutique strategy consulting company focused on serving clients in a range of industries covering fast-moving consumer goods, financial services, healthcare, and education.Role included:- Strategic planning - Managing multidisciplinary teams- Tactical tool creation, such as opportunity ID maps, market penetration plans, and customer surveys- Client advising, presenting, and messaging

Beckingham Wines is a family-owned, well-reviewed private winery in Melbourne, Australia. It creates a full portfolio of red, which, sparkling, and fortified wines.Role included:- All aspects of wine production: pressing, fermentation, testing, racking, blending, fining and bottling- Domestic and foreign wine recommendation and sales- Winery representation and sales at trade shows