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An experienced Business Leader with an extensive record of delivering bottom-line results for both early-stage growth companies and Fortune 100 companies. Demonstrated ability to impact organizations through leadership roles in general management, business development, strategy, product, and operations. Driven to deliver results with a history of significantly growing revenue, reducing costs, and consistently exceeding key performance objectives. Repeated success at both small, growth organizations and large, established companies by diagnosing root issues, identifying solution sets, and rallying teams to drive implementation. Former corporate attorney with an expertise in technology, advertising, media, and financial services.
Extraordinary Entertainment Inc.
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President And CeoHub Development, Llc Mar 2024 - Present
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Chief Operating OfficerExtraordinary Entertainment Inc. Jun 2023 - PresentGaithersburg, Maryland, Us
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ConsultantHealth Tech Startup 2022 - PresentWorking with founder-CEO to transform existing services business into a health tech business. Focusing on fund raising, corporate governance, product, finance, and legal matters.
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Member, Board Of DirectorsAlma 2012 - PresentPortland, Oregon, UsServes as founding board member providing strategic direction for company growth. Contributes to all aspects of business, including financials, sales, marketing, strategic partnerships, financing, and senior hires. -
Senior Vice President, ProductImagine Communications 2021 - 2022Thames Ditton, England, GbLeader of the Advertising Technology Product organization and Broadcast business unit with full P&L responsibilities. Managed full product lifecycle including product strategy, roadmap, allocation of development resources and budgets, agile development process, and product marketing. Constructed and implemented a cross-platform advertising product strategy for streaming (CTV, OTT, VOD, and FAST channel) providers, while building a pipeline of qualified prospects representing $22 million in annual revenue. -
Vice President, Us Card, Head Of External InnovationCapital One 2019 - 2020Mclean, Va, UsEstablished organization to accelerate innovation across Capital One. Built a team that leveraged innovative external capabilities in partnership with internal business, product, and services organizations. Architected the strategy and processes, hired the team, and implemented scalable model to identify internal needs, conduct market scans, test solutions, manage governance, and contract with partners. Facilitated the development of four internal prototypes within three months of launching. -
Vice President, Us Card, Head Of Affiliate AcquisitionsCapital One 2017 - 2019Mclean, Va, UsLed series of strategic partnerships for sub-prime lending line of business. Responsible for all strategic, credit, pricing, and product-related decisions for company’s largest sub-prime loan acquisition channel. Served as executive leader across all Capital One lines of business for the largest partnerships, representing over 30% of branded consumer lending volume. Grew loan acquisition channel by 64% over a 22-month period, with improved credit quality and an 8% increase in associated unit costs.
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Strategic Advisor To CeoVideology, Inc. 2014 - 2018New York, New York, UsMet regularly with CEO to provide counsel on discreet business questions as well as industry trends and resulting opportunities. -
Chief Media OfficerVideology, Inc. 2010 - 2014New York, New York, UsBuilt global media business from scratch. Created and led multifunctional media organization that consisted of strategic partnerships, media purchasing, and platform sales. Planned, bought, and managed $110 million of advertising space annually while consistently exceeding marking and advertiser performance goals. Built and licensed platform-based products, including an SSP, PPM, and advertiser approval tool.
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Chief Business Development OfficerVerve 2015 - 2016New York, Ny, UsCreated two independent teams to increase revenues and enterprise value. One team bought over $60 million of advertising space annually from media companies to grow the volume and improve the quality of inventory. The second team forged strategic partnerships to more effectively leverage data. Delivered 45% increase in users and 135% increase in ad impression volume over 18-month period. Simultaneously delivered revenue growth across two additional executive roles. -
Interim General Manager, ResellerVerve 2015 - 2016New York, Ny, UsLed mobile advertising platform licensing line of business and recruited new leadership. Responsible for all reseller business and operations, including product, pricing, sales, process, and team. Transformed go-to-market strategy, customer service model, and product development process. Delivered 500% revenue growth over 14 months and closed first six-figure advertising campaign.
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Interim Chief Revenue OfficerVerve 2015 - 2015New York, Ny, UsLed sales organization and recruited new leadership. Overhauled sales operational processes and performance monitoring. Delivered 45% year-over-year revenue growth over five months and substantially improved key operational metrics.
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Senior Vice President, Digital OperationsViacom 2006 - 2010New York, Ny, UsLed strategy, business development, implementation, and delivery for Viacom’s $250 million digital advertising business. Developed and ran five high-performing teams with broad strategic, technology, product, and operations responsibilities. Forged $500 million strategic advertising and media alliance with Microsoft, as Viacom business lead. Received President’s Award recognizing company’s highest-performing employees. -
Vice President, Advertising SalesAdvertising.Com 2005 - 2006Built and led team running demand-side sales operations, strategy, and analysis for division generating $500 million in annual revenue. Delivered highest revenues and gross profits in company history in Q2 2006, resulting in 76% year-over-year revenue growth and 34% year-over-year increase in gross profit. Formally recognized as one of company’s highest-performing employees. -
Vice President, Publisher ServicesAdvertising.Com 2004 - 2005Led team responsible for operations, strategy, and analysis within Supply-Side Media Purchasing Division. Directed purchase of $120 million of media annually.
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Senior Director, Technology LicensingAdvertising.Com 2004 - 2004Led and strategically evaluated existing technology licensing business. Presented strategic recommendation to Operating Committee to exit technology licensing business. Implemented exit plan.
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Director, Corporate DevelopmentAdvertising.Com 2003 - 2004Drove corporate development and liquidity strategies. Led IPO process culminating in sale to AOL for $435 million. Formally recognized by board of directors for superior performance.
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AssociateWillkie Farr & Gallagher 1999 - 2003New York, Ny, UsLead associate for wide variety of transactional, financing, and securities matters, including three IPOs, $925 million of convertible debt offerings, and $1.2 billion subordinated bond refinancing. -
Business Analyst, Growth Opportunities Task ForceCapital One 1994 - 1996Mclean, Va, UsBuilt and executed strategies to establish new, non-credit card lines of business.
Brad Herman Skills
Brad Herman Education Details
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University Of Virginia School Of LawLaw -
Duke UniversityEconomics
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St. Albans School (D.C.)High School
Frequently Asked Questions about Brad Herman
What company does Brad Herman work for?
Brad Herman works for Extraordinary Entertainment Inc.
What is Brad Herman's role at the current company?
Brad Herman's current role is Business Leader | Growth Strategy | Business Transformation | Complex Transactions | Innovation | Cross-Functional Team Leadership | Business Development | Corporate Development | General Management.
What is Brad Herman's email address?
Brad Herman's email address is br****@****ile.com
What is Brad Herman's direct phone number?
Brad Herman's direct phone number is +121223*****
What schools did Brad Herman attend?
Brad Herman attended University Of Virginia School Of Law, Duke University, St. Albans School (D.c.).
What skills is Brad Herman known for?
Brad Herman has skills like Leadership, Team Building, Diversity And Inclusion, Social Media, Growth Strategies, Strategic Partnerships, Online Marketing, Mergers, Digital Strategy, Strategic Planning For Growth, Sales, Diversity Champion.
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