Brad Herman Email & Phone Number

Gaithersburg, Maryland, US

Working with founder-CEO to transform existing services business into a health tech business. Focusing on fund raising, corporate governance, product, finance, and legal matters.

Portland, Oregon, US

Serves as founding board member providing strategic direction for company growth. Contributes to all aspects of business, including financials, sales, marketing, strategic partnerships, financing, and senior hires.

Thames Ditton, England, GB

Leader of the Advertising Technology Product organization and Broadcast business unit with full P&L responsibilities. Managed full product lifecycle including product strategy, roadmap, allocation of development resources and budgets, agile development process, and product marketing. Constructed and implemented a cross-platform advertising product strategy.

Mclean, VA, US

Established organization to accelerate innovation across Capital One. Built a team that leveraged innovative external capabilities in partnership with internal business, product, and services organizations. Architected the strategy and processes, hired the team, and implemented scalable model to identify internal needs, conduct market scans, test.

Mclean, VA, US

Led series of strategic partnerships for sub-prime lending line of business. Responsible for all strategic, credit, pricing, and product-related decisions for company’s largest sub-prime loan acquisition channel. Served as executive leader across all Capital One lines of business for the largest partnerships, representing over 30% of branded consumer.

New York, New York, US

Met regularly with CEO to provide counsel on discreet business questions as well as industry trends and resulting opportunities.

New York, New York, US

Built global media business from scratch. Created and led multifunctional media organization that consisted of strategic partnerships, media purchasing, and platform sales. Planned, bought, and managed $110 million of advertising space annually while consistently exceeding marking and advertiser performance goals. Built and licensed platform-based.

New York, NY, US

Created two independent teams to increase revenues and enterprise value. One team bought over $60 million of advertising space annually from media companies to grow the volume and improve the quality of inventory. The second team forged strategic partnerships to more effectively leverage data. Delivered 45% increase in users and 135% increase in ad.

New York, NY, US

Led mobile advertising platform licensing line of business and recruited new leadership. Responsible for all reseller business and operations, including product, pricing, sales, process, and team. Transformed go-to-market strategy, customer service model, and product development process. Delivered 500% revenue growth over 14 months and closed first.

New York, NY, US

Led sales organization and recruited new leadership. Overhauled sales operational processes and performance monitoring. Delivered 45% year-over-year revenue growth over five months and substantially improved key operational metrics.

New York, NY, US

Led strategy, business development, implementation, and delivery for Viacom’s $250 million digital advertising business. Developed and ran five high-performing teams with broad strategic, technology, product, and operations responsibilities. Forged $500 million strategic advertising and media alliance with Microsoft, as Viacom business lead. Received.

Built and led team running demand-side sales operations, strategy, and analysis for division generating $500 million in annual revenue. Delivered highest revenues and gross profits in company history in Q2 2006, resulting in 76% year-over-year revenue growth and 34% year-over-year increase in gross profit. Formally recognized as one of company’s.

Led team responsible for operations, strategy, and analysis within Supply-Side Media Purchasing Division. Directed purchase of $120 million of media annually.

Led and strategically evaluated existing technology licensing business. Presented strategic recommendation to Operating Committee to exit technology licensing business. Implemented exit plan.

Drove corporate development and liquidity strategies. Led IPO process culminating in sale to AOL for $435 million. Formally recognized by board of directors for superior performance.

New York, NY, US

Lead associate for wide variety of transactional, financing, and securities matters, including three IPOs, $925 million of convertible debt offerings, and $1.2 billion subordinated bond refinancing.

Mclean, VA, US

Built and executed strategies to establish new, non-credit card lines of business.

Jd, Law

Ba, Economics

Diploma, High School