Braden Turner Email and Phone Number

Leading the strategy and execution of E-Commerce channels and Digital Guest Experience.

I lead a product team responsible for connecting digital experiences across product verticals to ensure a seamless user experience throughout the entire guest journey.• Responsible for creating the vision and strategy to completely redesign IHG’s $2b e-commerce mobile apps.• Manage 3rd party agency relationship which encompasses strategy and UX design with a budget of $2m.• Defined and executed usability research over a 6 month period, in 3 countries with 80+ participants.• Successfully wrote and had approved a $15m business case seeking Capital and Operating funds to redesign IHG’s mobile apps.• The lead Privacy Champion ensuring IHG’s compliance of GDPR & CCPA, both critical projects to protect IHG revenues.

Drove the global vision and strategy for select on-property digital products, working with cross functional teams to deliver large scale products.• A ‘startup’ group within IHG designed to dream, build and launch leading hospitality solutions to meet the changing needs of consumers and hotel owners.• Leveraged analytical data, Voice of Customer and industry research to inform product strategy and vision. • I lead the successful launch of several key digital initiatives including Guest Request, In-Room Dining and in-hotel web portal.• Launched IHG's in-hotel web portal in 10 countries, across 9 brands and in 10 languages. Resulting in (annually): 50 million-page views, ~ $7 million ancillary revenue and 60k new loyalty members.• Launched IHG’s mobile In-Room Dining PoC in the Asia Pacific region, integrating with the PoS and Payment/Integration vendors Infrasys and My Check.

A voluntary position as a product beta tester for products not yet released to the public. Rigorous testing and feedback on leading edge technology such as navigation systems and sports wearable's. Role includes:-Desktop software testing (Mac & PC)-In field hardware testing of navigation devices and GPS sports wearable's (including accessories)-Software and hardware design feedback

Sole U.S. employee tasked with executing Motim Technologies North American market entry, client engagement and project management. • Established relationships with top digital agencies and positioned Motim Technologies as a leading mobile marketing agency.• Led creative ideation sessions with advertising agencies and brands on consumer interaction and mobile engagement. • Represented Motim Technologies as Board of Advisor with Metro Atlanta Chamber.

Responsible for the go-to-market strategy of enterprise and consumer mobile solutions for global consumer goods organizations.• Creation of new innovative solutions for the consumer goods industry including Internet of Things, Mobile Marketing, Mobile Payments, Mobile Analytics and Field Force Automation.• Worked with a 3rd party hardware and software vendor to develop a 'machine to machine' tracking device that monitored vending machines and fridges (temperature, power, location).• Successfully executed Vodafone’s first ever presence at a global Consumer Goods industry conference in Tokyo, managing an event budget of approximately $400k

Developed and executed Vodafone New Zealand’s corporate innovation program, managing an innovation fund of $1.9 million (NZD).• Developed Vodafone’s innovation strategy for its top 1500 corporate clients.• Supported sales organization to define strategies to retain and grow key accounts by leveraging the Innovation Fund.• Developed a bespoke mobile conferencing solution for Air New Zealand which resulted in retaining $3 million of annual revenue.

Maximize the sales performance of small to medium enterprise and retail segments through the leadership and development 30-40 Account Managers. - Responsible for all mobile and fixed revenues generated by franchise owners and their sales teams- Relationship management and review of sales activities and pipeline- Reporting of sales forecasts and results to the Vodafone National Sales Team- Increased sales while reducing cost of acquisition

Developed Vodafone’s internal mobile advertising division by establishing sales capability, processes and relationships with New Zealand’s top advertising agencies. - Regularly presented to local marketing association groups to inspire the use of Mobile Marketing- Educated key advertising agencies, customers and internal stakeholders on best in class mobile marketing solutions and case studies. - Partnered with Vodafone’s corporate sales team to retain over $10 million in annual revenue through bespoke mobile advertising campaigns- Established Vodafone as the recognized leading player in the Mobile Marketing environment- Developed a mobile advertising solution using SMS to promote client smartphone applications in the early days of App Store marketing

I was invited by The University of Otago to speak as a guest lecturer on aspects of Mobile Marketing both current and future trends. Lecture topics included:-Current market overview-Challenges in consumer engagement-Current mobile technology-Emerging mobile technologies-Internal business challenges with implementation-Importance of integrating mobile into wider marketing campaigns-Examples of successful mobile marketing campaigns