If you can smash things, you can tennis! At the USTA we believe tennis is for everyone and anyone can tennis. Our marketing team works tirelessly to promote the sport and communicate the USTA programs, resources, tools, information, news, content, special offers and more to keep people playing and playing more often. I also take immense pride in not only our best-in-class activations at the US Open in order to promote playing the sport, but also how we activate to improve anyone's tennis… Show more If you can smash things, you can tennis! At the USTA we believe tennis is for everyone and anyone can tennis. Our marketing team works tirelessly to promote the sport and communicate the USTA programs, resources, tools, information, news, content, special offers and more to keep people playing and playing more often. I also take immense pride in not only our best-in-class activations at the US Open in order to promote playing the sport, but also how we activate to improve anyone's tennis experience.Tennis is just getting started. So let's tennis. Show less

I want kids to achieve a healthy, active lifestyle through the game of tennis - a sport you can play for life. For the USTA I do this through a total marketing approach including media, advertising, experiential, social, promotions, and any other way we can creatively and authentically represent the benefits of our sport.Net Generation, Official Youth Tennis of the USTA, celebrates a game where no one ever sits on the sidelines. A game that's easy to learn and tailored for kids of all… Show more I want kids to achieve a healthy, active lifestyle through the game of tennis - a sport you can play for life. For the USTA I do this through a total marketing approach including media, advertising, experiential, social, promotions, and any other way we can creatively and authentically represent the benefits of our sport.Net Generation, Official Youth Tennis of the USTA, celebrates a game where no one ever sits on the sidelines. A game that's easy to learn and tailored for kids of all ages and abilities. A game where kids have fun, make friends, fall in love with a sport for life, and build their own game on and off the court. Show less

**Internal award for Excellence in Innovation, 2013MKTG is committed to constantly evolving and understanding how to reach and positively affect people’s relationships with brands throughout their lives, particularly in the experiential space. My focus here was on strategy and business development which provided me the unique opportunity to develop marketing plans and projects for premiere brands including the NFL, Reebok, Wyndham Vacation Ownership, the United States Olympic Committee,… Show more **Internal award for Excellence in Innovation, 2013MKTG is committed to constantly evolving and understanding how to reach and positively affect people’s relationships with brands throughout their lives, particularly in the experiential space. My focus here was on strategy and business development which provided me the unique opportunity to develop marketing plans and projects for premiere brands including the NFL, Reebok, Wyndham Vacation Ownership, the United States Olympic Committee, the NFLPA, The Home Depot, Pampers, Otterbox, Club Med, Panera Bread, and more.I took great pride in seeing through dozens of successfully completed events and campaigns, taking projects from idea development thru execution. It was here I developed my skills in collaboration and extracting the best ideas from a team in order to best position our clients for success. Show less

Working in EA SPORTS Brand Marketing was a dream come true for a lifetime sports gamer. They let me support the strategies and tactics for the EA SPORTS brand, an award winning developer and publisher of sports video games including Madden NFL, FIFA, NBA Live, Tiger Woods PGA TOUR, NHL, and NCAA Football. My biggest project involved a global 3-way-partnership with Gillette and Microsoft where we teamed up to launch an international gaming tournament, including televised Finals events… Show more Working in EA SPORTS Brand Marketing was a dream come true for a lifetime sports gamer. They let me support the strategies and tactics for the EA SPORTS brand, an award winning developer and publisher of sports video games including Madden NFL, FIFA, NBA Live, Tiger Woods PGA TOUR, NHL, and NCAA Football. My biggest project involved a global 3-way-partnership with Gillette and Microsoft where we teamed up to launch an international gaming tournament, including televised Finals events. This partnership bridged together 5 separate product teams, EA’s technical teams, and external agencies to exceeded participation goals of over 350,000 total contestants per year. And then I taught Derek Jeter to play FIFA.Other EA responsibilities included branding and licensing. Show less

My introduction to EA where I assisted with promotional asset schedules and even launched the first ever social media presence for the Tiger Woods PGA TOUR franchise with its initial dedicated Facebook page.

I remain a lifelong Miami Dolphins fan so it was great to help support the team by helping with the development of dozens of partnership proposals, verify execution of specific aspects of sponsorship contracts, and dive into marketing research and database reports.