Brad Fairchild Email & Phone Number

Charlotte Metro

Play a critical role delivering the most impactful engagement through deep scientific dialog with KTLs, executives, and HCPs to drive adoption of Bavencio® and Tepmetko® for appropriate patients. Support the development and lead the implementation of brand objectives and tactics including competitive framework assessment, market research, preliminary brand strategy/positioning, target audience messaging, pre-launch communication, and public relations initiatives.Key Leadership Initiatives═════════════════════» Provide strategic insight, planning, and management of engagement opportunities for the oncology franchise at key disease state meetings and major congresses in the US. Obtain and provide field-based intelligence to internal stakeholders.» Participate in the brand planning process for both Bravencio and Tepmetko utilizing a collaborative team approach with marketing, scientific affairs, senior leadership, and home office to ensure success in the region. » Complement national advocacy initiatives with focused pull-through efforts at the field level. » Serve as the Reimbursement Market Access Expert, Buy and Bill, Specialty Pharmacy Specialist with in-depth understanding of access and payer processes and reimbursement issues. Solve issues and challenges posed by the ever-changing reimbursement landscape.Thought Leader Liaison / KTL Engagement ═════════════════════════════════════» Maintain a high level of working expertise on emerging data and demonstrate scientific expertise and passion in using approved scientific resources and publications to present info to HCPs and ensure medical accuracy. » Act as a central conduit for KTL interactions within the commercial organization and partner with colleagues in Medical Affairs, Corporate Affairs and Marketing to ensure a cohesive, comprehensive KTL plan.» Uncover competitive intelligence and deliver market insights from external/internal sources to inform brand strategy, and product/disease advocacy.

Charlotte, North Carolina

Worked in a sales capacity to educate physicians, clinical staff, and administration on the benefits, safety profile, and patient resources of Bavencio (PD-L1). Called on oncologists specializing in UC, RCC, and MCC. Represented EMD Serono as a leader in the oncology space and promoted a highly technical product to a sophisticated audience. » Understood and drove the therapeutic area strategic business focus for the future by staying abreast of industry trends and shifts in Oncology treatment approaches, while maintaining superior level of knowledge about product reimbursement and market access.» Identified and developed thought-leaders and area speakers and delivered high quality, value-added programs utilizing a high science approach focused on identifying needs and providing solutions.» Conducted educational peer-to-peer programs in collaboration with colleagues to achieve overall company sales goals. » Excelled in influencing decision makers at Charleston Oncology, Levine Cancer Center, Novant Health, SCOA, and Mission Hospital. Focused on specialists in GU and skin cancer, as well as general oncologists. » Actively demonstrated the highest level of professionalism, ethical behavior, compliance, and integrity in all aspects of the role.

Charlotte/Asheville/Winston-Salem, North Carolina Area

Worked in a sales capacity across North & South Carolina, and Virginia to educate physicians, clinical staff, and administration on the benefits, safety profile, and patient resources of Votrient (TKI), Afinitor (mTOR Inhibitor), and Kisqali (CDK/4/6 Inhibitor). » Leveraged disease state expertise and relationships to bring product awareness to local & national KOLs, and specialists to drive product utilization, payor demand, and revenue generation.» Effectively communicated the intricacies of a new therapy, clinical data, and evolving reimbursement pathways to gain full physician adoption into practice and drive appropriate product utilization. » Prepared and delivered corporate proposals and branding/positioning presentations to hospital customers, prescribers, and decision-makers to differentiate Novartis products from all competitors. » Led all account contracting and negotiations with institutions such as Duke University Hospital, UNC Medical Center, Levine Cancer Institute, Medical University of South Carolina (MUSC), and Wake Forest University School of Medicine. Awards / Honors ══════════════» Achieved Top 20% sales results and earned stock award, FY16. Increased Votrient market share from 32% to over 50%, FY16-17. » Named to the Votrient FBST Advisory Board to work with the Brand Team and 3rd party marketing to create the approved Master Visual Aid, FY17.

Asheville, North Carolina Area

Covered the North & South Carolina territory to train and assist surgeons, clinicians, and medical staff on proper technique for implant success with Apligraf (a bioengineered, living tissue). Identified and developed thought-leaders, delivered high quality, value-added programs utilizing a high science approach that positively influenced demand for products.Awards / Honors ══════════════» Achieved Top 30% sales result FY10-12.» Achieved Top 15% sales results earning national recognition, FY13.

Charlotte, North Carolina Area

Responsible for Institutional sales growth of Lovenox (biologic, injectable anticoagulant) and Plavix (oral anti-platelet), with major emphasis on Interventional Cardiologists, Interventional Radiologists, Orthopedic and Vascular/General Surgeons across North & South Carolina.Awards / Honors ══════════════» Promoted to CVIN3 representative to coordinate cardiovascular activities for the greater Charlotte area, FY09-10. » Achieved Top 40% or higher every year, FY04-08.» Named District Sales Trainer, FY06-10.» President’s Club Award, Top 10%, FY09.

Winston-Salem, Nc

Promoted prescription pharmaceuticals in the CNS marketplace (Risperdal and Reminyl), as well as pain management (Duragesic). I focused on Neurology, Psychiatry and Anesthesia.Awards / Honors ══════════════» Conducted four Pre-IPT seminars for new Regional Sales Representatives for Mid-Atlantic and Atlantic Coast Regions, successfully preparing new hires for initial product training. » Field Sales Director Award, FY02.» District Representative of the Year Award, FY01. » Awarded District Rookie of the Year, FY00.

Charlotte, North Carolina Area

Master Of Science (M.S.), Accounting

Passed the CPA exam.

Bachelor Of Science (B.S.), Accounting