Brad founded W3Effect on the principle that technology should create efficiency and improve operational oversight, but at the same time be easy to use. Brad serves as CEO leading mergers and acquisitions, new product development, and partnerships. With a strong belief that everyone in the company must share the vision and help shape the direction of a successful company, he has created an inviting environment for employees, where creativity and ingenuity is encouraged and rewarded. The focus on employees and creating innovative products has led to the creation of Golf Central, a unique niche product for golf reservation centers that dramatically changes the way these businesses operate. W3Effect continues to expand on this product while continuing to develop new products to transform the way business is done online.

Brad has served on the PALS board for the past six years and has chaired the Technology and PR committees since it's inception in 2010. As PR Committee Chair Brad made several contacts with local press and educational bloggers, wrote press releases and articles, and distributed detailed information of various achievements to highlight the schools success. Initial negative press generally associated with charter schools gradually turned primarily positive. Academic success combined with community outreach and positive relationships with the press were all factors in turning public perceptions. As the Technology Committee Chair Brad guides day to day maintenance of networks and systems as well as software acquisition for administrative and educational use. Brad was highly involved with the design and implementation of the schools technology infrastructure when they constructed their new building including firewalls, switches, servers, Active Directory based authentication, terminals, centralized security systems, IP phones, and mobile labs. Today they enjoy a reliable, secure network that encourages teacher collaboration and supports an innovative curriculum. One example is a modified Minecraft game server that will be used to provide an engaging virtual environment for students to learn history and math concepts. This may be my most rewarding endeavor as a professional. Having the opportunity to use business, technical, and communications experience to help a "start up" school blossom into one of the most successful and highly regarded institutions in the state has allowed me to view the impact of technology in an entirely different way. Observing students as they grow and learn, knowing that I played a small part in their future success, fuels a passion to continue my own quest for knowledge.

Executive in charge of overseeing all departments including support, programming, sales and internet marketing.Charged with "taking ICND to the next level", Brad is responsible for establishing a strategic plan for the company while guiding day to day operations to ensure every division and individual is working toward that vision. Early efforts focused on acquisition of top quality personnel to improve quality, and devising a workflow process that reduced confusion and inefficiency. As initial efforts started producing results, the company was rewarded, partnering with high quality clients and projects that provided a higher profit margin. These new revenues are being reinvested into the company infrastructure and facilities, creating a highly desirable work environment and continuously improving the ability to recruit top quality people. With a strict focus on creating a great work environment while holding everyone equally accountable, ICND has created a motivated team focused on the success of their company. ICND has quickly established themselves as a major player nationally in strategically targeted sectors. This rapid growth has allowed them to double the size of their corporate office in just a few short months. The impact that Brad has had on the company in a short time is noticeable, taking a good company and guiding them along the path of excellence.

Brad has taken many roles at Burroughs & Chapin, primarily focusing on web-based marketing and process improvement. Leading a team with up to 7 direct reports, while directing web-based and social media initiatives with marketing directors throughout the company, he has demonstrated outstanding leadership skills along with the ability to educate and inspire results. For example, Broadway at the Beach has been ranked among the top 20 for social media in it's industry for the past several years while receiving over one million unique visitors to it's website annually.His passion for “bleeding-edge” technology is tempered with a strict focus on user experience. Brad’s vision when creating an Internet marketing strategy encompasses the big picture, using social media, mobile, email marketing, and traditional websites to promote the brand and message the company wishes to convey without compromising the user experience.In addition to strategic planning and analysis, Brad is directly involved in website and application development using a vast array of platforms including .Net, PHP, JQuery, MS SQL, MySql, and SharePoint along with a several open source applications for blogs, portals, and CRM. Integrations with several internal and external applications using APIs and data mining has led to highly successful and informative web-based applications and dashboard reporting tools used to monitor business performance and enhance customer experiences.

Brad was recruited to improve and establish a core competency in the information technology division. During his seven year tenure he demonstrated that he was just as comfortable discussing business strategy and objectives as he was the latest technologies, often acting as a translator between the two. Brad was instrumental in devising and implementing the “One DuPont” Internet marketing strategy, developing a cohesive message behind the many DuPont brands and product offerings. Brad led a training seminar at DuPont University designed to demonstrate the promise of the Internet and web-based communications for DuPont businesses. Over a two year period the seminar was attended by several who were in high-level management positions, giving them a better understanding of the Internet and the process behind building their digital marketing strategies. Brad participated in three Six Sigma Black Belt projects that directly contributed to improved processes and systems, resulting in dramatic cost reductions and improved IT security. One such project led to the development of “IPGuard”. As the project lead, Brad and his team were the recipients of the prestigious C.T. Welsh Jr. award.

WebMajic is an Internet design and development firm, originally based in Wilmington Delaware that has created several interactive websites, vertical portals, and e-commerce sites for various customers. Brad served as the President of the company, as well as leading the design and development teams.Brad was instrumental in developing strategic partnerships with traditional marketing companies to expand the reach and capabilities of this startup company, developing it into a regionally recognized expert in a highly competitive digital communications marketplace.