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Brad Ferris is a Product Management Executive | Software and Hardware Experience | SaaS, Cloud, and Enterprise Products | M&A | Bus. Dev. at Self-Employed. He possess expertise in business development, product management, telecommunications, strategic partnerships, product marketing and 21 more skills.
Self-Employed
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ConsultantSelf-Employed Jun 2017 - PresentAtlantaProviding independent consulting expertise to private equity firms, industry analysts, and public investment funds. Representative clients are sourced primarily through GLG, Coleman Research, as well as direct client contact. - Advised on the evaluation and strategic options for a technology and services division of a multi-billion-dollar public company.- Assessed the acquisition of multiple companies as part of an industry roll-up.- Provided competitive insight and analysis related to an enterprise software market. - Led financial management, operational activities, and, new product line development for Ferris Wheel Arts, an artist-based studio and cooperative. (20+ hrs/week)
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Vp Portfolio Management (Product Management), Media SolutionsEricsson 2015 - 2017AtlantaLed portfolio management function for $500M business unit, evaluating all new product initiatives, funding, and resourcing for the entire media organization. Reported to CTO.- Developed a distressed portfolio restructuring plan projected to increase profitability through product rationalization along with targeted resource re-allocation.- Drove product management function for strategic decisions on new solution offers.- Integrated acquired public company into the overall portfolio, enhancing overall product offering and profitability.- Managed cross-functional team focused on introducing new products into the market -
Cto And Head Of Technology & Portfolio Mgt, Solution Area MediaEricsson 2013 - 2015Led team of 25 professionals focused on systems and technology strategy, technical architecture, product alignment, next generation vision and enablement, encompassing cloud technologies for a $300M+ business unit.- Advanced portfolio management function evaluating all new product initiatives, funding, and resourcing for the entire media organization. - Drove organization to adopt cloud-based deployment and operational models.- Participated and drove due diligence, integration leading to closure of 3 acquisitions.- Managed innovation team responsible for introducing disruptive concepts related to the media industry. -
Vp, Portfolio Management, Sa MediaEricsson 2010 - 2013Responsible for evaluating all new product initiatives, funding, and resourcing for the media business unit. Portfolio consists of products generating over $200 million in annual revenue. Reported to CTO.- Managed the cross-functional leadership team (Portfolio Board) tasked with driving the division’s product lines, revenue sources, and technology decisions. Streamlined decision making process to improve time to market for new products.- Implemented product introduction processes across all product lines to coordinate and standardize evaluation criteria and accelerate decision making.- Portfolio revenue grew by 15% annually via M&A and targeted organic investment. -
Vp Business Development, Solution Area TvEricsson 2006 - 2009Responsible for all business development activities in the North American cable sector. Specific duties include new product introduction, product strategy, strategic alliances, and contract negotiation.- Increased cable related sales by over 20% annually through new product sales to new customers.- Increased business partnerships and affiliations to increase sales distribution channels and reach, resulting in strengthened go-to-market channel and industry presence- Broadened product portfolio with introduction of new solutions targeted towards HD conversion and revenue generating services, such as time-shifted TV. New products contributed over $10M annually. -
Vp, Business DevelopmentPathfire 2004 - 2006Led business development activities for start-up technology company focused on media delivery market. Also directed News and Short Form business units, representing over 30% of the company’s revenues. Responsibilities include overall, marketing, strategy, product development, sales and pricing.- Developed a European partnership with one of the largest international media distributors to utilize Pathfire’s technology for digital video distribution.- Key participant in the merger and acquisition team. Conducted valuation analyses, strategic evaluations, and due diligence. -
Director, Product ManagementPathfire 2001 - 2004AtlantaResponsible for the complete product and business sector management of Pathfire’s syndication product, a business unit distributing syndicated programming to local television stations. - Launched product from inception and grew market share to 75% in 4 years after product launch.- Directed the redesign and launch of a licensed software product line. Product design was driven by extensive customer research and aggressive technology leadership, which resulted in premium pricing advantage of 25% relative to competitive alternatives. - Performed strategic market identification and market sizing initiatives. Reviewed product suite and recommended tactical alternatives. Responsible for financial analysis of new sales opportunities, including net present value, lost opportunity cost, and projected deal pro forma.- Other responsibilities include: strategic planning, international market development, new business development, business modeling, and strategic marketing. -
Director, Corporate DevelopmentEtour.Com 2000 - 2001Etour.com operated an interactive marketing solution for consumers. Accomplishments included: directing launch of an e-commerce portal and closure of a $5 million member acquisition agreement with a top tier ISP.
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Manager, Corporate MarketingScientific-Atlanta 1998 - 2000Responsible for corporate strategy, business development, equity investment evaluation, and marketing knowledge management. -
Product ManagerScientfic-Atlanta 1997 - 1998AtlantaResponsible for all aspects of new product development of software applications in the Analog Cable TV business unit.
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ConsultantDeloitte Consulting 1992 - 1995Member of the healthcare consulting services team. Conducted diagnostic assessments, strategic plan exercises, and operational improvement engagements for multi-hospital health care networks and health insurance organizations.
Brad Ferris Skills
Brad Ferris Education Details
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Master In Business Administration (Mba) -
Industrial Engineering
Frequently Asked Questions about Brad Ferris
What company does Brad Ferris work for?
Brad Ferris works for Self-Employed
What is Brad Ferris's role at the current company?
Brad Ferris's current role is Product Management Executive | Software and Hardware Experience | SaaS, Cloud, and Enterprise Products | M&A | Bus. Dev..
What is Brad Ferris's email address?
Brad Ferris's email address is br****@****hoo.com
What is Brad Ferris's direct phone number?
Brad Ferris's direct phone number is +181243*****
What schools did Brad Ferris attend?
Brad Ferris attended Harvard Business School, Georgia Institute Of Technology.
What skills is Brad Ferris known for?
Brad Ferris has skills like Business Development, Product Management, Telecommunications, Strategic Partnerships, Product Marketing, Iptv, Start Ups, Strategic Planning, Go To Market Strategy, Marketing, Project Management, Marketing Strategy.
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