Brad Davis work email
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Brad Davis personal email
Good day to you, reader! Here's a peek into the last 10 years for me:๐ฑ ๐๐ป๐ณ๐น๐๐ฒ๐ป๐ฐ๐ฒ๐ฟ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ฒ๐ฎ๐ฑ๐ฒ๐ฟ & ๐๐ฑ๐๐ฐ๐ฎ๐๐ผ๐ฟI built and led one of the industry's earliest, most successful influencer marketing teams, scaling agency annual revenue from $3.6M to $47M in five years. This meant hands-on campaign execution, employee development & training, and client management - with a strong focus on audience/learner understanding and brand impact.๐ ๐๐ฒ๐ฎ๐ฟ๐ป๐ถ๐ป๐ด & ๐๐ป๐ฎ๐ฏ๐น๐ฒ๐บ๐ฒ๐ป๐ ๐ณ๐ผ๐ฟ ๐ฆ๐ผ๐ณ๐๐๐ฎ๐ฟ๐ฒ ๐ฆ๐ผ๐น๐๐๐ถ๐ผ๐ป๐Once BENlabs' technology evolved, I created a Learning & Enablement role to ensure teams were empowered to use our tools effectively. From onboarding courses to quick-reference materials and product guides, I made learning engaging and impactful by blending media, marketing, and learning principles.๐ง ๐ฃ๐ฟ๐ผ๐ฑ๐๐ฐ๐ ๐ ๐ฎ๐ป๐ฎ๐ด๐ฒ๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐๐-๐ถ๐ป๐ฐ๐น๐๐๐ถ๐๐ฒ ๐๐ฝ๐ฝ๐น๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐My understanding of BENlabs tech eventually led me to become a product owner of many of the tools themselves. Leading a cross-functional team, I overhauled an outdated data architecture, integrated several social APIs for automated reporting, and modernized the UX to make data more accessible and intuitive. What now? Whether you're seeking creative muscle to produce engaging learning experiences, or a consultant in the influencer marketing space - I bring an audience-first approach with expertise across both fields.Shoot me a LinkedIn message or email me at ๐ฏ๐ฟ๐ฎ๐ฑ@๐ฎ๐๐๐๐ก๐ฎ๐บ๐ฒ๐ฑ๐๐ฟ๐ฎ๐ฑ.๐ฐ๐ผ๐บ and let's make rad stuff!// ๐ฆ๐ธ๐ถ๐น๐น๐ ๐ฎ๐ป๐ฑ ๐ฃ๐ฎ๐๐๐ถ๐ผ๐ป๐ //Learning & DevelopmentInstructional DesignInfluencer MarketingVideo ProductionMotivating and Leading TeamsVideo EditingProduct Management
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Creator And ConsultantSimple TimesLehi, Ut, Us -
Product Manager || Social Media Marketing & Artificial Intelligence SaasBenlabs Oct 2022 - Jul 2024Los Angeles, Ca, UsAfter years of managing social influencer marketing campaigns, and teaching others at the company about BENlabs' technical offerings, I became the product owner of the internal applications that facilitated the campaign workflow.These applications needed serious improvement. Some of the notable changes my team and I implemented were:๐ธ ๐ ๐ผ๐ฑ๐ฒ๐ฟ๐ป๐ถ๐๐ฒ๐ฑ ๐ฎ๐ป ๐ฎ๐ป๐๐ถ๐พ๐๐ฎ๐๐ฒ๐ฑ ๐ฎ๐ป๐ฑ ๐๐ป๐๐๐๐๐ฎ๐ถ๐ป๐ฎ๐ฏ๐น๐ฒ ๐ฑ๐ฎ๐๐ฎ ๐๐ผ๐๐ฟ๐ฐ๐ฒ ๐ฎ๐ฟ๐ฐ๐ต๐ถ๐๐ฒ๐ฐ๐๐๐ฟ๐ฒ ๐Many data sources for the primary application relied on microservices that hadn't been maintained in years, so we pivoted to a group of more direct and flexible APIs. Users trusted these data far more, the app's responsiveness improved by +20%, and it simplified our QA + debugging process. These sources included social platform API information (YouTube, Instagram, TikTok), in-house AI predictive models, and other external services.๐คฌ ๐ฅ๐ฒ๐๐ถ๐๐ฒ๐ฑ ๐๐ต๐ฒ ๐จ๐ซ ๐ผ๐ณ ๐๐ต๐ฒ ๐ฎ๐ฝ๐ฝ ๐๐ผ ๐บ๐ฎ๐ธ๐ฒ ๐๐ต๐ฒ ๐ฎ๐ฏ๐ผ๐๐ฒ-๐บ๐ฒ๐ป๐๐ถ๐ผ๐ป๐ฒ๐ฑ ๐ฑ๐ฎ๐๐ฎ ๐บ๐ผ๐ฟ๐ฒ ๐ถ๐ป๐๐๐ถ๐๐ถ๐๐ฒ๐น๐ ๐ฎ๐ฐ๐ฐ๐ฒ๐๐๐ถ๐ฏ๐น๐ฒ. ๐The previous experience relied on complex flows to access individual data points, or gave no means to access them at all. New additions like a Creator Profile (summary of influencers and their various accounts) and a revised reporting experience made data more centralized and actionable. -
Head Of Enablement & LearningBenlabs Nov 2021 - Oct 2022Los Angeles, Ca, UsBENlabs had an issue - a huge gap between their technical teams and the internal users who were using and selling the tools. The users had little idea on how to best use the technology, and no resources for them to find out, or stay up-to-date as changes occurred.So I started a one-man team focused on Learning and Development for the tools! This included general relationship management with various internal user departments, onboarding & training, customer problem-solving, collaborating with Product, the works!Check out some of the sample work here - -
Vp Influencer And Social MarketingBenlabs Jan 2020 - Nov 2021Los Angeles, Ca, UsFrom 2014 - 2021, I progressed from tactical management of influencer campaigns into managing a number of teams through their stages of growth, receiving five promotions along the way. Top accomplishments include:โข Executed and managed $150M in creator campaigns, growing yearly revenue from $3.6M to $47M+.โข Expanded a team of 3 coordinators in Utah to a department of 30+ across UT, LA, NY, and London, while increasing retention.โข Improved campaign gross margin by 37% through revised client and creator pricing dynamics, including the creation of new pricing models as new social platforms and content types emerged.โข Strategic overhaul of the performance-priced department, increasing YOY margin by 27% while still growing revenue by 32%, making it the most profitable sector of the business.โข Recognized for expertise in the creator economy, co-authoring and being cited in several industry publications, as well as participating in industry panels and events.โข Expansion of client and campaign portfolio beyond NA into EMEA and APAC.โข Developed and executed some of the largest-scale influencer campaigns of the time, creating methods to enhance fulfillment while consistently surpassing campaign targets and client expectations.Top Brands: Amazon, Disney, Electronic Arts, Dolby, Estรฉe Lauder, TikTok, Dyson, Bumble, Mattel, Ubisoft, Buick, Tencent, Zillow, Warner Brothers, Comcast, ABC, Netflix, Chime, etc. -
Sr. Director, Influencer MarketingBenlabs Jan 2018 - Jan 2020Los Angeles, Ca, Us -
Director Of Influencer MarketingBenlabs Jan 2017 - Dec 2017Los Angeles, Ca, Us -
Sr. Manager, Influencer MarketingBenlabs Oct 2016 - Jan 2017Los Angeles, Ca, Us -
Influencer Marketing Team ManagerBenlabs Apr 2015 - Sep 2016Los Angeles, Ca, UsPost-acquisition focused on integrating ourselves into the BEN structure, and building our portfolio of influencer campaigns across gaming, beauty and general lifestyle verticals. I continued to manage and support our growing team - with much more business development support thrown in the mix. -
Influencer Marketing Team ManagerBranded Entertainment Network (Formerly Plaid Social Labs) Jan 2015 - Apr 2015Provo, Ut, UsAfter starting my Plaid/BEN journey by managing several gaming and beauty influencer marketing campaigns, I began managing the Plaid Social Labs creator team, which planned and coordinated with the influencers for all campaigns. Started to get acquainted with some of the premier social talent across YouTube, Instagram and Twitch, negotiating with talent and their representation for pricing and other project details.This also included the extensive process that occurs during an acquisition, which I assisted in heavily. -
Influencer Marketing SpecialistBranded Entertainment Network (Formerly Plaid Social Labs) Sep 2014 - Jan 2015Provo, Ut, Us -
Social Strategy InternSprinklr Apr 2014 - Aug 2014New York, Ny, Us -
Graphic DesignerFreelance Nov 2013 - Jul 2014
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Student Advertising Design ManagerThe Universe Newspaper Jan 2014 - Apr 2014After spending a bit of time designing in-house and third-party client advertisements for the college newspaper and other on-campus publications, I had the opportunity to manage the design team and do some really fun design work.
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Advertising And Editorial DesignerThe Universe Newspaper May 2012 - Jan 2014
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Web Content ManagerCindy Wood Realty May 2008 - Oct 2008Took my early interest in digital media to land a job designing and managing websites for a local real estate company. Was a killer summer job as a recent high-school grad.
Brad Davis Skills
Brad Davis Education Details
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Brigham Young UniversityAdvertising
Frequently Asked Questions about Brad Davis
What company does Brad Davis work for?
Brad Davis works for Simple Times
What is Brad Davis's role at the current company?
Brad Davis's current role is Creator and Consultant.
What is Brad Davis's email address?
Brad Davis's email address is braddavis@ben.nl
What schools did Brad Davis attend?
Brad Davis attended Brigham Young University.
What are some of Brad Davis's interests?
Brad Davis has interest in Skiing, Analytics, Fishing, Film Production And Editing.
What skills is Brad Davis known for?
Brad Davis has skills like Advertising, Social Media, Social Media Marketing, Creative Strategy, Marketing, Graphic Design, Adobe Creative Suite, Google Analytics, Social Networking, Indesign, Team Management, Illustrator.
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