Brad Davis Email & Phone Number

Lehi, Ut, Us

Los Angeles, Ca, Us

After years of managing social influencer marketing campaigns, and teaching others at the company about BENlabs' technical offerings, I became the product owner of the internal applications that facilitated the campaign workflow.These applications needed serious improvement. Some of the notable changes my team and I implemented were:🕸 𝗠𝗼𝗱𝗲𝗿𝗻𝗶𝘇𝗲𝗱 𝗮𝗻 𝗮𝗻𝘁𝗶𝗾𝘂𝗮𝘁𝗲𝗱 𝗮𝗻𝗱 𝘂𝗻𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗱𝗮𝘁𝗮 𝘀𝗼𝘂𝗿𝗰𝗲 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 🚀Many data sources for the primary application relied on microservices that hadn't been maintained in years, so we pivoted to a group of more direct and flexible APIs. Users trusted these data far more, the app's responsiveness improved by +20%, and it simplified our QA + debugging process. These sources included social platform API information (YouTube, Instagram, TikTok), in-house AI predictive models, and other external services.🤬 𝗥𝗲𝘃𝗶𝘀𝗲𝗱 𝘁𝗵𝗲 𝗨𝗫 𝗼𝗳 𝘁𝗵𝗲 𝗮𝗽𝗽 𝘁𝗼 𝗺𝗮𝗸𝗲 𝘁𝗵𝗲 𝗮𝗯𝗼𝘃𝗲-𝗺𝗲𝗻𝘁𝗶𝗼𝗻𝗲𝗱 𝗱𝗮𝘁𝗮 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲𝗹𝘆 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗹𝗲. 😀The previous experience relied on complex flows to access individual data points, or gave no means to access them at all. New additions like a Creator Profile (summary of influencers and their various accounts) and a revised reporting experience made data more centralized and actionable.

Los Angeles, Ca, Us

BENlabs had an issue - a huge gap between their technical teams and the internal users who were using and selling the tools. The users had little idea on how to best use the technology, and no resources for them to find out, or stay up-to-date as changes occurred.So I started a one-man team focused on Learning and Development for the tools! This included general relationship management with various internal user departments, onboarding & training, customer problem-solving, collaborating with Product, the works!Check out some of the sample work here -

Los Angeles, Ca, Us

From 2014 - 2021, I progressed from tactical management of influencer campaigns into managing a number of teams through their stages of growth, receiving five promotions along the way. Top accomplishments include:• Executed and managed $150M in creator campaigns, growing yearly revenue from $3.6M to $47M+.• Expanded a team of 3 coordinators in Utah to a department of 30+ across UT, LA, NY, and London, while increasing retention.• Improved campaign gross margin by 37% through revised client and creator pricing dynamics, including the creation of new pricing models as new social platforms and content types emerged.• Strategic overhaul of the performance-priced department, increasing YOY margin by 27% while still growing revenue by 32%, making it the most profitable sector of the business.• Recognized for expertise in the creator economy, co-authoring and being cited in several industry publications, as well as participating in industry panels and events.• Expansion of client and campaign portfolio beyond NA into EMEA and APAC.• Developed and executed some of the largest-scale influencer campaigns of the time, creating methods to enhance fulfillment while consistently surpassing campaign targets and client expectations.Top Brands: Amazon, Disney, Electronic Arts, Dolby, Estée Lauder, TikTok, Dyson, Bumble, Mattel, Ubisoft, Buick, Tencent, Zillow, Warner Brothers, Comcast, ABC, Netflix, Chime, etc.

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Post-acquisition focused on integrating ourselves into the BEN structure, and building our portfolio of influencer campaigns across gaming, beauty and general lifestyle verticals. I continued to manage and support our growing team - with much more business development support thrown in the mix.

Provo, Ut, Us

After starting my Plaid/BEN journey by managing several gaming and beauty influencer marketing campaigns, I began managing the Plaid Social Labs creator team, which planned and coordinated with the influencers for all campaigns. Started to get acquainted with some of the premier social talent across YouTube, Instagram and Twitch, negotiating with talent and their representation for pricing and other project details.This also included the extensive process that occurs during an acquisition, which I assisted in heavily.

Provo, Ut, Us

New York, Ny, Us

After spending a bit of time designing in-house and third-party client advertisements for the college newspaper and other on-campus publications, I had the opportunity to manage the design team and do some really fun design work.

Took my early interest in digital media to land a job designing and managing websites for a local real estate company. Was a killer summer job as a recent high-school grad.