Bradford Barefoot Email & Phone Number

Atlanta, Georgia, United States

Senior Customer Success Manager 2018 - 2020Managed $14M in annual recurring revenue, supported all client activities necessary to accelerate customer success, recurring revenue growth, and reduce churn. Optimized customer lifecycle and journey, including onboarding, training, escalations, and processes through close collaboration with all parts of organization. • Received Front Line Obsession Award for Consumer and Communications Q12019.• Increased NPS to Promoter. Organized 2-day workshop to help customer better understand and use new SAS environment, maximizing value and higher customer satisfaction.• Implemented account management strategies for key accounts through the customer lifecycle. Set up touch points between customer and key SAS resources, including technical support, R&D, and internal system engineers, addressing issues as customer moved SAS off the mainframe. • Documented and resolved at-risk situations. Identified a licensed product customer not using and looking to cancel account. Had manager attend analytic forum and training which reengaged customer in using the software.

Beacon Account Support Specialist 2014 - 2018Developed, nurtured and managed key client relationships, sales and renewal activities for AT&T, T-Mobile and Verizon Communications to drive customer satisfaction, increased loyalty and retention. Understood and documented usage.• Supported SAS Client Executive for AT&T in closing $27M multi-year agreement to modernize client’s SAS environment. Team exceeded quota in 2017 by 300%.• Created SAS Days, user groups, knowledge transfers and face-to-face customer meetings, driving adoption and outstanding customer satisfaction for several of SAS’s largest accounts throughout the customer lifecycle.• Created, recruited and ran a virtual customer user group with over 120 users on each call.

Senior Customer Account Executive 2005 - 2014Delivered profitable revenue growth for SAS. • Increased customer loyalty and retention through superior customer service and enhancing SAS brand in the marketplace to build loyalty and cultivate long-lasting relationships in the Communications, Content and Entertainment vertical.• Focused on the customer which resulted in SAS receiving accolades from the customer for being a great partner to work with as team developed a series of training sessions and provided software needed from internal sponsors. • Developed series of lunch and learns to help a director get team more analytically focused. Sessions uncovered another sales opportunity for a new add on product.• Created paths to success when issues arose, allowing customers to vent, identifying pain points while served as an advocate for the customer. Broke out and took root causes on in parallel tracks which helped to more successfully resolve problems.ADDITIONAL EXPERIENCECLG, INC., Raleigh, NC Computer Leasing and Brokerage Account ExecutiveIBM, Raleigh, NCMarketing RepresentativeST. JOHN’S EPISCOPAL SCHOOL, Puerto Cortes, Honduras, Central AmericaMissionary Teacher

Graduate Diploma, Business Management Studies

Activities and Societies: Rotary Scholar

Ba, Economics, History