• CREATIVE VISION & STRATEGY: Shaped and executed creative vision across NYU SPS, leading top-performing teams to create world-class content.• BRAND CONSISTENCY: Ensured NYU's brand consistency by overseeing design guidelines and serving as the final design approval authority.• TEAM LEADERSHIP: Directed a diverse creative team—designers, writers, editors, freelancers, and interns—unifying them under a shared brand vision.• TALENT MANAGEMENT: Partnered with HR to define roles, recruit top talent, and manage the employment lifecycle, fostering a culture of excellence through development and clear communication.• PROJECT MANAGEMENT: Implemented Asana, improving job request efficiency by 50%, centralizing communications, automating tasks, and enabling reporting.• AI INTEGRATION: Pioneered AI tool adoption, including ChatGPT, Grammarly, Pictory, and Adobe Firefly, to enhance editorial and visual quality, ensure brand consistency, and streamline workflows. Contributed to developing a custom AI chatbot for the NYU website, aiding in script review and design.• DIGITAL ACCESSIBILITY: Achieved 100% digital accessibility compliance, surpassing WCAG 2.0 AA standards; enhanced quality and efficiency using Axe Monitor, AxesPDF, and CommonLook PDF.• CLIENT FEEDBACK PROCESS: Initiated a cloud-based PDF process to streamline client feedback, eliminating version control issues and facilitating collaboration.• COST SAVINGS & EFFICIENCY: Developed templates, capturing over $500K in annual savings through improved efficiency and quality.• BRAND DEVELOPMENT: Managed NYU SPS 80th, 85th, and 90th Anniversary brand and messaging, enhancing the institution's world-class reputation.

• CREATIVE CONTENT PRODUCTION: Led high-impact creative content production and management, building exceptional brand cohesiveness within client groups.• MARKETING CAMPAIGNS: Directed innovative marketing campaigns, online strategies, and branding standards, empowering success for high-profile clients through top-tier content and approaches.• CLIENT PROPOSALS: Collaborated directly with the President and Sales & Marketing team to craft creative, bid-winning proposals and pitches for top-name clients—including Johnson & Johnson, Sanofi-Aventis, Pearson Education, Lockheed Martin, and Vonage—capturing $10M in annual contracts.• ONLINE STRATEGIES: Developed custom online strategies, defining SEO, social media, website metrics analysis, and online advertising approaches tailored to unique corporate goals.• AWARD-WINNING CAMPAIGNS: Produced an award-winning, multimillion-dollar direct mail campaign for RoC Skincare (Johnson & Johnson), leading the project from conception through execution; secured multiple industry awards, including three JASPERs, two ASTRAs, two IMPACTs, and one ADCNJ award.• BRANDING STANDARDS: Established stringent, company-wide branding standards, creating unique logos, typeface usage, editorial styles, color schemes, and collateral for clients such as Ideal Tile, For-Shore Weed Control, and The Garden State Film Festival.• WEBSITE REDESIGN: Redesigned and rebuilt Ideal Tile's website, catalyzing a major rebrand; incorporated tracking capabilities for over 10,000 warehouse items, dynamic multimedia content, social media integration, and a customized branch locator with bespoke SEO strategies.

• TEAM LEADERSHIP: Directed a cross-functional team of in-house designers, vendors, and talent, leading market-captivating campaigns and collateral aligned with Fiserv's brand and messaging.• PRODUCT LAUNCH: Executed a major marketing campaign to support the successful launch and growth of a leading product (APL) in the $1.7 trillion retail managed accounts industry.• PROMOTIONAL BRANDING: Defined promotional branding strategies, driving engagement and participation for numerous high-profile industry trade shows. Achieved revenue growth of $200K, increased client growth by 12%, and boosted client retention by 22%.• COST REDUCTION: Initiated a tailored bidding process to cut vendor costs by up to 20%, enhancing budget efficiency.• CONTENT CREATION: Authored quarterly reports, multimedia presentations, and flash presentations, supporting organization-wide engagement, client pitches, and investor relations.

• CREATIVE DEVELOPMENT: Led creative development for a range of projects—including wide-format printing, trade show displays, packaging, promotional pieces, and apparel—for high-profile clients such as Pfizer, Nextel, Showtime, Bed Bath & Beyond, Gant, Ann Taylor Loft, Pizzeria Uno, and Allied Building Products.• IN-STORE SIGNAGE: Produced in-store signage and large-scale murals for 965 Bed Bath & Beyond stores across multiple countries, enhancing brand visibility and customer experience.• COLLABORATION: Collaborated with programmers, web designers, and video engineers to create impactful campaigns and commercials for Allied Building Products, driving brand engagement.• BRANDING: Successfully rebranded Feury Image Group, overseeing the design of a new logo, website, artwork, and graphics, strengthening the company's market position.

• CREATIVE DIRECTION: Led creative direction for web and multimedia projects, successfully launching the ADC corporate website in collaboration with the senior web designer. ADC is a telecommunications company providing hardware and software for service providers such as AT&T, Bell South, and Verizon.• TRADE SHOW DESIGN: Designed visually striking trade-show invitations and presentations showcased on high-definition monitors at major telecommunications trade shows, each with over 2,000 attendees, enhancing brand visibility and audience engagement.• TEAM LEADERSHIP: Demonstrated strong leadership by building, motivating, training, and directing design and production teams, fostering a collaborative and productive work environment.