Brad Gelfond

Brad Gelfond Email and Phone Number

Principal at Strike up the Brand @ Strike up the Brand
Brad Gelfond's Location
Los Angeles, California, United States, United States
Brad Gelfond's Contact Details

Brad Gelfond personal email

n/a
About Brad Gelfond

• Highly successful with talent management, developing new artist brands, achieving creative triumphs• Proven ability to generate revenue & diversify revenue streams in traditional and non-traditional areas• Excellent experience with online and digital media, including YouTube and social media* Unique entrepreneurial expertise combining business development, dealmaking with representing content, brands, and talent• Extensive experience working with advertisers/brands and entertainment; selling digital content sponsorships & partnerships, event marketing• Successful both in delivering lucrative career-enhancing opportunities for talent & content, and creating award winning, high impact, multi-platform entertainment-marketing solutions for brands• Enthusiastic about monetizing content through partnerships, utilizing new media, maximizing digital revenue streams and ROI• Career long experience with Business Development cycle, finding new business, prospecting, cold calling• Extensive network of relationships with clients, advertising agencies and in a variety of media businesses• Unparalleled work ethicSpecialties: Relationship Specialist, Results Magnet, New Revenue Streams, Entertainment Properties & Marketing Solutions, Talent Management, Integrated Marketing, Advertising Services, Marketing Partnerships, Branded Content development, Content Partnerships, Strategy, Strategic Marketing, Sponsorship Sales, Experiential Marketing, Business Development, Celebrity Connector, Music Licensing, Dealmaker, Mentor.You can read my blog here: http://gelfo.wordpress.comCall me now to learn more!

Brad Gelfond's Current Company Details
Strike up the Brand

Strike Up The Brand

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Principal at Strike up the Brand
Employees:
2
Brad Gelfond Work Experience Details
  • Strike Up The Brand
    Principal (Manager, Producer)
    Strike Up The Brand Jan 2016 - Present
    Greater Los Angeles Area
    Talent Management and representation of writers, producers, actors and some digital content creators (primarily people that have millions of subscribers and video views on YouTube and other social media platforms). I specialize in helping content creators think about a long term career strategy, plan how to execute the strategy, and help them develop their content for a variety of platforms, digital and traditional. I have great experience connecting brands and content, and working with digital creators to develop new revenue streams, and expand their careers outside of YouTube, especially in the world of television. Executive Producer.
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  • Strike Up The Brand
    Principal (Chief Content Strategy, Svp Brand Partnerships, Cmo)
    Strike Up The Brand Dec 2009 - Feb 2016
    Greater Los Angeles Area
    A brand consultancy focused on business development and entertainment marketing partnerships. Customized cross platform entertainment marketing programs. Advising next-gen music businesses.• Representation of Kate Bush; latest triumph, "Before the Snow" critically acclaimed UK performances 2014• Developed business plan for joint venture between SUTB + Omnicom Media Group, Sports & Entertainment division, to offer music & entertainment marketing services to OMG clients• Music supervision and licensing for television commercials, e.g. Bacardi "Pineapple Fusion"• Consultant to Digital Broadcast Group, developing customized content programs for brand clients, responding to RFPs, created online/offline programs for Samsung Galaxy Note launch, Tostitos, Degree, EA/SIMS and many more• Developed music strategy for Bacardi "Come Together" platform• Branded web series for H-P (Live Beats) , McDonalds (LR1), Blue Moon Beer (The Local Scene)• Brand Partnership consultant to Concord Music Group, Carole King project• Brand Partnership Consultant to Amnesty International, 50th Anniversary Celebration
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  • Reachsocket
    Advisory Board
    Reachsocket Sep 2014 - Jan 2016
    Los Angeles, Ca
    Advanced audience retargeting.Business development outreach with Live Nation, Warped Tour, Outside Lands, Bonaroo, SB Projects, Madison Square Garden, and others.
  • Startfast
    Mentor
    Startfast Jul 2013 - Jan 2016
    Syracuse, Ny
    Mentor for StartFast! Software, Internet & Mobile Accelerator.
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  • Falcon Mobile Navigation
    Advisor
    Falcon Mobile Navigation Nov 2012 - Mar 2014
    Greater Los Angeles Area
    Falcon is a micro-navigation tool that takes up where Google Maps leave off. Falcon provides a unique compass-like tool that allows for navigation when not confined to roads, like when you're walking, off-roading, or hiking. All Falcon users can contribute to the app's navigation data by simply choosing to save places as Public. Has the ability to share Places or Maps with your Facebook friends, or collaborate on the same Map by adding your personal locations to it. Perfect for festival navigation.
  • Chattrspace/Oncam
    Co-Founder (Content Strategy, Marketing Strategy, Content Partners)
    Chattrspace/Oncam Jul 2011 - Mar 2012
    Los Angeles, Ca
    Chattrspace is a new dimension of the the live web; online connections have been limited to primarily static text, still photos, and one-way video streams. In Chattrspace, up to 6 people can visually interact with each other as a group, from anywhere, with 1MM+ (unlimited) viewers, simultaneously broadcasting, recording and sharing their time together. With one click, this chat/broadcast can be recorded and uploaded to Facebook, YouTube, and Twitter and via widget (or API or mobile app) to any other site.Chattrspace’s mission is to enable people to experience multi-sensory live interactions without physical limitations and easily share these interactions on social networks.For broadcasters, it’s a platform that exponentially extends programming by creating additive original, interactive content that viewers can record and virally spread - triggering “content avalanches” across social networks and the web.
  • Warner Bros. Records
    Svp Strategic Development & Content Partnerships (Digital Sales)
    Warner Bros. Records Nov 2006 - Nov 2009
    Burbank, Ca
    Develop and monetize content for brand partnerships. Create opportunities for branded entertainment and brand partnerships, across all platforms - digital, broadcast, offline. Position WBR content as a media product, sell sponsorship & advertising. Through brand partnerships, look for new distribution channels and opportunities for exposure and impressions.Collaborated with BBH on "Oasis -- Dig Out Your Soul in the Streets," a multi-platform program reinventing the album launch; street musicians preview new Oasis album; campaign won 3 aawards at Cannes incl Titanium & Integrated Lion, Gold Lion (Outdoor), Silver Lion (Film); 2009 Grandy Award; MOMA Permanent Collection.Manage Artist Development Department; develop strategic live performance opportunities. Bridge between touring community and WBR. Create cost savings with artist tour budgets. Engineer new revenue streams with ticketing and ticket bundles. Develop touring properties and packages.
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  • Strike Up The Brand
    Principal (Svp Brand Partnerships, Experiential Marketing, Music Licensing)
    Strike Up The Brand Feb 2004 - Nov 2006
    Greater Los Angeles Area
    Consultant to brands on music strategy and activation; develop marketing programs and platforms for brands to reach consumers through music association. Music supervision and licensing for television commercials.
  • Img
    Consultant (Business Development Group, Vp Business Development)
    Img Oct 2004 - Feb 2006
    Greater Los Angeles Area
    Brought on to broaden services, entertainment opportunities offered to clients. Develop music strategy for IMG clients/brands. Work with IMG Consulting clients (e.g. Wells Fargo Bank, Verizon, Argent) to incorporate music programs and experiential marketing in their marketing mix. Development, management and execution of proprietary branded concert and live events. Participate in new business pitches (e.g. Toyota, Dr. Pepper, Starwood, Mazda, Hyundai, Lacoste). Music licensing and endorsements (e.g. CompUSA, Colgate, Elizabeth Arden).
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  • The Agency Group
    Global Head, Business Development
    The Agency Group Jul 2001 - Mar 2004
    Greater Los Angeles Area
    The Agency Group is an international talent agency representing over 400 music clients, including Evanescence, Creed, Pink Floyd, Nickelback, The Strokes, 3 Doors Down, and Sum-41.Created and developed new revenue streams for both superstars and developing artists, focused on:(a) sponsorship and advertising(b) film & television and music licensing(c) new media
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  • Reluctant Management
    President And Founder
    Reluctant Management Nov 1994 - Mar 2004
    Management of Kate Bush (1994 to present), Lou Reed ("Set the Twilight Reeling" album & touring cycle) and developing artists Math & Science, Kim Fox, Chalk Farm
  • Vibration
    Principal (Vp Business Development)
    Vibration Jan 1995 - Jul 2001
    Greater Los Angeles Area
    A consultancy advising new media companies on marketing, digital strategy, and the music business; specializing in business development and creation of new revenue streams, including: Gizmoz - early version of desktop widgetGiveMeTalk.com - predecessor of PodcastsMX Entertainment - personalized video viewingJumbo Films - animation studio with assets to monetize
  • William Morris Agency
    Vice President, West Coast Head, Contemporary Music Department
    William Morris Agency Sep 1991 - Dec 1994
    • Responsible for the management and administration of the West Coast Contemporary Music Department; oversaw staff of over 50 people• Business Development/new clients, increase client's revenue & performing career• Developed touring strategies for clients such as Whitney Houston and Bjork• Oversaw tour marketing and media planning on national and local levels for all clients (including a working knowledge of radio and print media in the top seventy-five markets in the United States) • Routed tours, selected promoters, booked concert dates, negotiated concert deals with Clear Channel/SFX, House of Blues and other promoters• Strategic pairing of artists in concert packages• Revamped & rebuilt agent training program; successfully recruited, selected, trained and motivated trainees and agents • Reviewed artist tour budgets & concert budgets and determined ways to reduce touring costs

Brad Gelfond Skills

Entertainment Marketing Strategy Sponsorship Music Industry Strategy Marketing Digital Media Advertising Music Licensing Film Mobile Devices Digital Strategy Relationship Marketing Content Strategy Digital Marketing Integrated Marketing Entrepreneurship New Business Development New Media Live Events Music Supervision Music Music Business Consulting Sponsorship Sales Promotions Advertising Sales Talent Management Social Networking Partnerships Contract Negotiation Strategic Partnerships Mobile Marketing Media Planning Facebook Social Media Marketing Business Development Broadcast Endorsements Brand Partnerships Negotiating Contracts Monetize Content Experiential Marketing Entertainment Marketing Sponsorship Marketing Artist Management Mentoring Talent Developer Presence Marketing Digital Music Marketing Blogging

Brad Gelfond Education Details

Frequently Asked Questions about Brad Gelfond

What company does Brad Gelfond work for?

Brad Gelfond works for Strike Up The Brand

What is Brad Gelfond's role at the current company?

Brad Gelfond's current role is Principal at Strike up the Brand.

What is Brad Gelfond's email address?

Brad Gelfond's email address is br****@****wbr.com

What schools did Brad Gelfond attend?

Brad Gelfond attended University Of California, Davis.

What are some of Brad Gelfond's interests?

Brad Gelfond has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.

What skills is Brad Gelfond known for?

Brad Gelfond has skills like Entertainment, Marketing Strategy, Sponsorship, Music Industry, Strategy, Marketing, Digital Media, Advertising, Music Licensing, Film, Mobile Devices, Digital Strategy.

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