Brad Gentile Email & Phone Number

Waltham, Ma, Us

•Drive communication strategy for the site with 700+ colleagues, working cross-functionally to ensure alignment and scalability of message and programs.•Strategize to unite various teams and site organization under a common narrative.•Developing channels for non-computer facing colleagues/internal communication strategies.•Key communications resource for the site developing strategic messaging supporting company goals.•Develop strategies and demonstrate initiative/buy-in from stakeholders.•Drive colleague engagement and community involvement. •Manage/create/edit sitewide digital signage and content for two locations.•Develop written content for site leader messaging and overall dissemination.•Responsible for developing quarterly town halls: public speaking, messaging, briefing docs, hiring vendors, bi-monthly newsletter.•Develop/lead new colleague engagement and educational programs to reduce retention. •Collaborate with HR developing career development materials and events.•Supervise the ten employee resource groups including budgeting and direction.•Create sitewide information/events to enhance employee engagement.•Responsible for managing site visitations, itineraries and structure.•Engaged member of the leadership team, safety committee and tier meetings to craft new ideas and site direction. •Manage/write/distribution of leader messaging, initiate town halls, and internal communications: digital signage, newsletter development, town halls, visitations.•Extensive writing, internal/external, client facing skills.•Identify, allocate and manage program resources, including workforce planning.•Lead cross-functional teams define program cost, schedules and objectives.•Manage sitewide company gifts including quotes, budgeting and distribution.•Extensive experience producing/managing video/photo shoots; logistics; hiring staff.

Middletown, Maryland, Us

•Develop and implement communications for clients in the marketing of products and services; •Experienced production coordinator for video and photo shoots; hiring crew; manage logistics. •Manage media relations; logistics, prep interviewers; extensive media contacts. •Content creation of digital/social media management, high quality video, social, digital, print.•Skilled technical and creative writer for websites, print, presentations and video scripts.•Experience creating cross-marketing strategies; branding, membership, social media, video.•Drive sales/lead generation. Create project schedules, team allocations within budget.•Lead business development, craft client proposals and negotiate contracts; execute delivery.•Proven leader in building/leading a team; exceptional client facing/presentation skills.•Develop proposals; adhere to budgets and RFPs for broad range of clients and projects.•Direct and execute related functions for trade shows, advertising, public relations.•Responsible for website development and maintenance, maintain social media presence.•Award winning script writer, videographer, photographer, producer, editor. *Perform extensive project management; project scope, proposals and budgets.•Lead cross-functional teams and client meetings to define program cost, schedules and objectives.•Secured secret clearance via DOD*Extensive experience in pre and post-production video, television, studio operation with the ability to develop concepts across multiple media platforms.*Experience in ENG, EFP, single and multiple camera field/studio production, lighting, audio, directing.*News experience includes videographer for NBC, ABC, Fox affiliates, Bader TV News, Ivanhoe Broadcasting and Inside Science.*Sports experience includes professional and major collegiate athletics.*Extensive aviation experience as lead videographer/producer/writer for interactive employee training courses; Lead client meetings, onsite producer and POC.

Middletown, Maryland, Us

Brad provides valuable insight to companies, associations, and various organizations on content development, cross-marketing, social networking, and how to get the best value when producing video content. He's presented at the Lift and Leader Conference in Las Vegas, the Association for Equipment Manufacturers, and a numerous Public, Education and Government seminars.

Alexandria, Va, Us

•Lead project manager for multiple clients and projects from inception to completion.•Lead onsite videographer for interactive employee training courses.•Lead client meetings, responsible as onsite producer and POC for client.•Partner with cross-functional leads to identify project opportunities and gather requirements. •Lead and manage each project independently; develop timelines, expectations and deliverables.•Provide strong, effective and extensive customer relations and support.•Copywriter for technical/marketing scripts; prepare detailed proposals with budget analysis.•Direct onsite contact with clients; managing overall project and client expectations.•Responsible for the development, tracking and presentation for each stage of development.•Lead customer kick-off meetings and interact with multiple levels of the management staff.•Develop and manage the production process, onsite visitations and logistics.

• Elected to assist in the development and overall direction of the non-profit organization including marketing, fundraising and community engagement.• Develop /establish business relations to increase fundraising and donations.• Integrate/create marketing materials for social media special events.• Liaison for volunteers/families associated with St. Jude’s Children’s Research Hospital.

• Proven leader in developing a team, restructuring assets and implementation of new processes.• Instrumental in developing the strategic and tactical planning of the department.• Evaluated and implemented process improvements to the production process, communication reach, impact and relevance for key stakeholders.• Effective leader/manager for a staff of 10 creative professionals in all facets of production. • Responsible for prioritization and delegation for projects; oversee project development. • Provided effective leadership, mentoring to staff and executives. • Oversee departmental projects day-by-day monitoring deadlines and work flow.• Strong management experience; development of job descriptions, recruiting, hiring, training, managing staff and performance evaluations. • Implement new processes increasing productivity, accountability, quality and performance.• Supervise and execute studio/field productions including arrangements for locations, scheduling crew and travel, site surveys, set design and prep, and directing talent and crew. • Assess, develop and facilitate the development of new procedures/processes including the acquisition of new technology, equipment, internal/external communication and outreach. • Analyze, recommend, select outsourcing needs; develop relations with industry executives.

• Restructured stagnant operation into a revenue generation operation within two years.• Developed and managed international corporate video department with global outreach contributing to increased sales and outreach.• Implemented and developed processes for production, evaluations and dissemination of materials for global distributorship and sales team.• Developed process for internal/external communications & distribution of product marketing kits.• Managing fulfillment of all production requirements to international sales force. • Assisted in the design and set-up/operation of special events and tradeshows.

Doubled as a news and primary sports videographer/editor. Wrote, produced sports features and appeared as on-air talent features weekly live Sports Unlimited show.

Producer and on-air talent reporting for ESPN's ;Black College Sports Today; program covering colleges in the Hampton Roads and Baltimore-Wash DC areas.

Doubled as news and primary sports videographer and editor.

Held several position within the news operation. Weekend News Anchor, News Reporter and Bureau Chief. Also fulfilled roles as videographer, editor, assignment editor and producer. Small market tv at it's best.