Design and produce all marketing collateral, including product spec sheets,brochures and direct mail, interactive/electronic marketing media, email marketing and related work to improve overall quality and consistency of communications, branding, and analytics.Content creation including advertising, sales tools, presentations, training material, marketing collateral, blog posts and web content.Maintain customer database in order to insure that the information is properly stored and kept current.Organize, coordinate, market, and manage all tradeshow activity and logistics.Organize and coordinate OCL events. Details may include creating product presentations, booking lodging, food, transportation and activities, maintaining a guest list, making reservations, and working with outside vendors.Serve as admin and content creator for OCL’s social media platforms (e.g. Facebook, Twitter, LinkedIn, Instagram, Pinterest).Manage external agencies and/or partners for outsourced projects.Support business planning by preparing budgetary and activity plans when needed, such as agency expenditures, project plans, material costs, communications plans, travel costs and related expenses, plus any/all other budgetary type information.Maintain OCL website, product information, application and studio images, and installation project images.Partner with New Product Development team in research and development of new product roadmap and product development.

Designing unique, effective branding and marketing initiatives for clients. Those assignments have included original concept print and digital projects, brand assets, social media and email graphics, web design, web banners, magazines, annual reports, billboards, direct mail marketing, email campaigns, social media marketing, website design, Snapchat filter graphics, and more.

Recently designed the logo and branding, and spearheaded the creative development and launch, for two new sister companies –Print It Big! and Installed Graphics, Inc.Design work emphasizing thoughtful, approachable, polished, and on-trend branding & marketing solutions in a fast-paced print shop environment.Secondary responsibilities include prepress production, file layout, and troubleshooting & problem solving client files. Oversee agency management of web and social content. Contribute content, ideas,and photography for social media. Review SEO and social analytics with agencies on a monthly basis. Partner with IT on email marketing initiatives.

Promoted after 2 years • Executed direct mail account for a national top 5 life insurance marketer• Oversaw 230% increase in mail volume since 2007, mailing 150MM pieces yearly from 2007 to 2011.Responsibilities include serving as the day-to-day client contact and managing all aspects of direct mail creation, production, and analysis for multiple insurance products across fifteen campaigns per year • Maintained control packages for four separate life insurance products over a four year period • Consistent track record of beating competing agencies in head-to-head tests

Day-to-day client contact for creative, copy, and production • Collaborated with account executives, creative, and production for execution of monthly direct mail campaigns

Effectively managed a book of business with an approximate annual value of $4 million by promoting the value of yellow pages, interactive, and other TMPDM and Monster.com services • Identify short and long term needs of the customer and match these with the capabilities of Directional Marketing to successfully identify upsell opportunities