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Before founding Synthesis, Brad was Head of Global Pricing at American Express, Chief Pricing Leader at GE Corporate and ran pricing for key markets at Anheuser-Busch InBev. He has been skip level to three exceptional CEOs: Ken Chenault, Jeff Immelt and Carlos Brito. Brad also brings a wealth of sales experience having led key account Sales teams and many global negotiations. Brad is a pricing strategist who manages the challenges of execution to deliver significant and measurable pricing results.
Synthesis Revenue Management
View- Website:
- synthesisrevman.com
- Employees:
- 2
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PresidentSynthesis Revenue ManagementFairfield, Ct, Us -
Advisory Board MemberSuzy Dec 2021 - PresentNew York, Ny, UsSupport SUZY product development and operations. -
PresidentSynthesis Revenue Management 2013 - PresentSouthport, Connecticut, UsSynthesis Revenue Management leverages our deep pricing expertise and broad industry experience to consistently deliver profit and revenue growth. -
Global Revenue Management DirectorAnheuser-Busch Inbev 2011 - 2013Leuven, BeLed global revenue management for US, Brazil, China, UK and Canada. Initiated use of conjoint/DCM research to optimize portfolio and competitive price gaps and optimize promotional price structures. Developed promotional guidelines (TPO) and improved promo budget allocation and performance forecasting (TPM). -
Chief Pricing LeaderGe 2007 - 2009Boston, Ma, UsLed pricing function at GE Corporate in Fairfield, CT. Supported GE business units in developing pricing strategies and improving pricing processes. Developed and rolled-out pricing functional training at GE Management Development Institute - Crotonville. Reported to Dan Henson, GE Corporate CMO (Jeff Immelt, CEO, direct report) -
Vp & Gm, Head Of Global PricingAmerican Express 2003 - 2007New York, Ny, UsSet interchange rates and acquirer fees globally representing ~50% of AXP revenues. Led global pricing function with teams in US, Europe, Asia, Canada and Latin America (45 staff). Created and executed "value recapture" strategy which delivered over $140MM in annual, incremental PTI. Reported to Dave House, Group President (Ken Chenault, CEO, direct report) -
Vice President, Global Pricing And ValueAmerican Express 2000 - 2003New York, Ny, UsUnbundled AXP merchant pricing structure delivering $121MM in incremental annual PTI. -
Vice President, Strategic Relationship GroupAmerican Express 1998 - 2000New York, Ny, UsLed sales team responsible for client relationships with largest retail accounts in Home Improvement, Office Supply, Computer and Electronics segments (e.g., Home Depot, Lowes, Staples, OfficeMax, Dell, Best Buy, etc.) -
Senior Director, Business DevelopmentAmerican Express 1996 - 1998New York, Ny, UsDeveloped penetration strategies for emerging segments including Supermarkets, Telecom, and Government. -
Director Of MarketingAmerican Express 1995 - 1996New York, Ny, UsExpanded Card acceptance from 50% to 98% of retail gas locations by signing Shell, Amoco, BP and Citgo delivering more than $600MM in new charge volume. -
Senior Marketing ManagerAmerican Express 1993 - 1995New York, Ny, UsCreated oil company profitability model demonstrating value of Card acceptance and restructured oil industry sales proposition. -
Assistant Marketing ManagerAmerican Express 1992 - 1993New York, Ny, UsCreated and executed Cardmember direct mail promotions with large-scale merchant partners. Analyzed promotion cost/benefit to Amex and partners.
Brad Thompson Skills
Brad Thompson Education Details
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Nyu Stern School Of BusinessMarketing -
Washington And Lee UniversityEconomics
Frequently Asked Questions about Brad Thompson
What company does Brad Thompson work for?
Brad Thompson works for Synthesis Revenue Management
What is Brad Thompson's role at the current company?
Brad Thompson's current role is President.
What is Brad Thompson's email address?
Brad Thompson's email address is br****@****ail.com
What is Brad Thompson's direct phone number?
Brad Thompson's direct phone number is +120384*****
What schools did Brad Thompson attend?
Brad Thompson attended Nyu Stern School Of Business, Washington And Lee University.
What skills is Brad Thompson known for?
Brad Thompson has skills like Leadership, Product Marketing, Direct Marketing, Marketing Management, Strategic Partnerships, B2b, Key Account Management, Retail, Sales, Forecasting, Sales Operations, Business Development.
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