Brad Hales Email & Phone Number

Sydney, Au

Sydney, Au

Key Assets & Areas of Expertise:• Managing all marketing for the company and activities for a global brand• Proven record in managing product launches that increase brand awareness and sales• Developing the marketing strategy for the company in line with company objectives• Leverage existing third-party reports to stay current on external market dynamics and gain market insights• Forging and sustaining strong working relations with senior management and external partners.• Overseeing the company’s marketing budget and making investment decisions to maximize outcomes• Oversee the tactical execution of marketing campaigns, performance metrics and tracking tools in order to measure ROI and translate results into actionable insights.• Manage and grow region's Social Media presence across our global channelsRole and Responsibilities:• Manage Uniden Marketing Plan for Uniden Australia (ANZ)• Manage Multiple External Agencies (Design, PR, Web, Social, Google, Print) • Manage and Direct Key Advertising Agency Projects and Initiatives•• Manage Public Relations (PR) Agency Relationship with Individual Plan and ROI Including Crisis Management• Devise Online Marketing and Social Media Strategies – Facebook, Instagram, YouTube, SEO Campaign - Google AdWords, Search Engine Marketing (SEM), Pay Per Click Campaigns (PPC)• Manage Brand Ambassadors, Social Media Influencers and Brand Collaborations• Develop and Manage the Company Asset Portal Library for External Partners• Creation Marketing Tools• Manage Specialised Visual Merchandising Projects for Product Launches (Stands, Product Store Displays, Video Stands etc)• Present at Key Partner Meetings the Marketing Plan and Initiatives• Work with Key Partners on Specialised Campaigns to Assist Sell Though for Particular Product Lines• Manage and Analyse Promotional Campaigns and Market Initiatives for Australia and New Zealand• Liaise with Trade Media• Direct and Manage All Uniden Product Packaging

Sydney, Au

Role and Responsibilities• Managing Uniden Marketing Plan and Initiatives for Uniden Australia and Uniden New Zealand• Manage and Direct Key Advertising Creative Agency Projects and Initiatives• Maintain Public Relations (PR) Agency Relationship with Individual Plan and ROI• Devise Online Marketing and Social Media Strategies - Twitter, Facebook, YouTube, SEO Campaign (Google Adwords, Search Engine Marketing (SEM), Pay Per Click Campaigns (PPC) )• Manage Uniden Australia and Uniden New Zealand Website and Image Library• Manage Online Shop Strategy for Australia and New Zealand• Create Marketing Tools – Brochures, Sales Kits, Website, POP Items, Direct Mailouts etc• Manage Specialized Visual Merchandising Projects for Product Launches (eg. Stands, Product Store Displays)• Present at Key Partner Meetings the Marketing Plan and Initiatives• Work with Key Partners On Specialized Campaigns to Assist Sell Though For Particular Product Lines • Manage Promotional Campaigns and Market Initiatives for Australia and New Zealand• Liase with Trade Media for Interviews for Uniden News and Product Launches• Manage, Mentor and Train Marketing and Product Team• Manage Product Planning including looking after 2 Year Road Map and Attending International Expos for Negotiation with Key Manufacture Partners • Direct and Manage All Specialised Packaging Including Corporate Styles for All Uniden Product• Coordinate Print Production and Stock Management for Collateral Items ensuring appropriate stock levels are maintained

Sydney, Au

Role and Responsibilities• Advertising – Outdoor Advertising, Print and Digital• Managing Packaging Design For Australia and New Zealand (Telecommunications, UHF/ Scanner, LCD Televisions, Digital Camera and GPS Car Navigation) • Managing Advertising Agency Relationship - 3 Agency Relationships• Managing Public Relations Plan including what product mix to push through our PR Channels• Business Development: Managed Successful Joint Promotions with Ninemsn, Brother, Davidoff perfume etc• Organise Sponsorship Promotions Including a successful campaign with the NBCF (National Breast Cancer Foundation)• Managing the direction of the Uniden Australia and Uniden New Zealand website• Liase with Trade Media for Interviews for Uniden News and Product Launches• Manage the National Marketing Assistant.

Sydney, Au

Role and Responsibilities:• Managing Product and Company Range Brochures • Assisting with the National Advertising Campaign• Setup and Creating Uniden Australia Online Shop contributing to an Increase in Revenue for company• Managing Point of Sale and Marketing Collateral• Coordinating Packaging Design• Competitor Comparison / Analysis / Intelligence Gathering • Monthly Reporting of Sell-In figures to the Telecommunication Industry • Mystery Shopping Exercises in Victoria, NSW and QLD• Managing Uniden Australia Website (www.uniden.com.au ) and Uniden New Zealand Website (www.uniden.co.nz )

Lombard, Illinois, Us

Role and Responsibilities• Coordination of Design, Print, Distribution and advertising of promotional material • Event Management including the Metro Light Rail “Thomas the Tank Engine Tram” promotion and the Depot Launch of Connex NSW• Liaising with Local Council, Community Groups and Local Business in providing information for Local Residents • Creating Relationship with the Local Media including the key local newspaper “The St.George and Sutherland Shire Leader” in providing cross promotion in reader competitions and Coordinating a Double Page Special Feature on the Company. • Organizing and presenting a Community Consultation Meetings about changes in Public transport in Sutherland Shire• Updating Connex NSW Website (www.connexnsw.com.au)• Monthly Reporting of Sales and market analysis of Connex NSW• Coordinating Signage including Stop Specific Timetables and Bus Stops in all bus routes covering South and South west of Sydney• Managing Internal Newsletter for Staff

Role and Responsibilities• Organising Print Media Advertising, Centre Posters and Radio Advertising• Assisting with Organising Events Including Santa’s Arrival, School Holiday Entertainment, and In Centre Appearances from many celebrities• Administration of Marketing Accounts• General Office Duties• Report Analysis including Executive Summary, Sales Analysis, Market Analysis and General Foot Traffic • Dealing with Customer Complaints About Retailers In the Centre • Assisting individual retailers with marketing strategies

Role and Responsibilities• Photography and Open House Inspections• Property Management for Commercial and Residential properties• Brochure Design / Printing

Docklands, Victoria, Au

Bachelor Of Commerce, Major In Economics And Marketing

Education record