Brad Halverson Email and Phone Number
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I am driven by a love for customer-centricity, and am in constant learning mode while building operational excellence, and long-term value. I’ve helped grocers, food retailers, and product brands realize substantial returns from transformational goals, resulting in double-digit revenue and profit growth. We do that together in customer experience (CX) design, retail store design, brand playbooks, marketing strategies, operations, and in unified digital and store customer engagement SaaS platforms.While leading marketing + product management + merchandising at Metropolitan Market, I helped scale the company from 3 stores to 8 with targeted market research, rebranding, with new in-store designs and experiences, marketing engagement programs to >97k customers, differentiated product growth, and vendor partnerships. This resulted in 363% growth, 13% annual sales growth and 41% EBIDTA increases. I’ve led marketing, product, and operations in both high growth B2B and start-ups, scaling a broadband technology manufacturer & distributor from $150m to IPO via 7 industry platform products deployed to millions of end users, annual revenues >$1b.I attribute success to being surrounded by a passionate and talented team, embracing a compelling vision, obsessing about customer-centricity by being intentional in product and experience design, and simplification. And a little luck to boot.Peers know me for high judgment, having a drive for excellence and results, embracing ambiguity, being strategic while operating hands-on, and working cross-functionally to implementation. Management: Vision, Leadership, Strategy, Growth Strategy, Business Planning, Scaling, Entrepreneurial Leadership, Marketing, Product Management, Operations, Sales, P&L, Strategic Partnerships, Rapid Growth, IPO, Team Building, Coaching, B2B, B2C, Global ExpansionSpecialties: Customer Experience (CX), Brand Development, Brand Playbooks, Customer Journey Design, Merchandising, Marketing Strategy, Target Marketing, Direct Marketing, Digital Marketing, Customer Success, Social MediaIndustries: Grocery, Retail, Food, SaaS, Consumer Goods, CPG, Supply Chain, Media, Broadband, Hardware, Software, Cable TV, Distribution
Clearbrand Cx
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PrincipalClearbrand Cx Jun 2015 - PresentRetail transformation & growth, double digit % revenue & profit increases. Customer Experience (CX) Design, Store Design, Merchandising Strategy, Brand Platforms, Marketing Strategy, Operational Performance Excellence, Digital shopper & loyalty engagement.[for Multiple Retailers & Grocery Stores]Brand Platforms, Marketing Strategy, [CX] Playbooks, Retail GTM Strategy, Product Development/Private Label, Customer Success Strategy, Fixture Planning, Operations Process, Digital Transformation, Retail SaaS consumer launches. Revenue, profit, and ROI gains, increased customer loyalty, and long-term growth.[for an Independent Grocery Retailer] Fractional COO leadership; Operations, Marketing Strategy, Vendor Supply Chain tech, Shopper Digital / E-Commerce.[for an Enterprise Texting/SMS Market Leader] Grocery retail industry planning & GTM strategy.[for a Big12 University Athletic Department] Led large-scale ML data analytics project, with brand and customer success playbook for coaches, sports, facilities development, operations and marketing execution. -
Advisor - Retail Cx, Enterprise & Customer SuccessR10X Jan 2021 - PresentGrowth stage digital customer SaaS platform for Grocery, Supply Chain & CPG Brands. -
Braintrust MemberRetailwire Jun 2024 - PresentNew York, Ny, Us -
Vp Of Marketing / Cmo / Vp Of SalesMetropolitan Market Apr 2006 - May 2015Greater Seattle Area, Wa, UsReported to CEO, led marketing strategy, retail customer experience, product management / merchandising, private label, data analytics and consumer research, share group partnerships, customer engagement programs, and PR. Successfully led growth roadmap for 3 stores to 8, launched name change, new brand, product management and store development efforts through consumer research, analytics, marketing strategy, brand campaigns, merchandising, promotions, and customer experience. Year over year double-digit sales and EBITDA increases, primary customer retention growth and improved market position. Company size and KPIs more than quadrupled during this period. -
Director Of Product ManagementMetropolitan Market Feb 2002 - Apr 2006Greater Seattle Area, Wa, UsReporting to CEO, led product P&L, product management, buying, merchandising, training, operations. -
Vp Of Marketing & DistributionScandinavian Channel Jun 1999 - Dec 2001Start-up cable television and digital network to 7 million households in North America. [News, Movies, Sports, Reality TV, Cooking, Nature]Reported to CEO / Chairman. Launched new brand, community engagement marketing platform. Reset programming and video content strategy toward a multi-generational audience, affiliate marketing programs, and national consumer research. Directed Starz!/International Channel team contract negotiations, affiliate launches in Comcast, Time Warner, Cox and Adelphia. Scaled support network of sponsor and advertising partnerships in US and beyond.
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Director Of Global MarketingCommscope May 1993 - Jun 1999Hickory, North Carolina, UsManufacturer & network supplier of end-to-end CableTV, digital and high-speed data products. Early growth stage to IPO (formerly ANTEC Corp/Arris, Nasdaq:Antc). Partnered with Product Management, Sales and Engineering teams on planning, playbook to introduce seven key video, data and voice products, via a multi-year marketing and global branding launch. Deployed in upgraded, digital end-to-end cable networks to millions of subscribers in the majority of US cable systems, and global operators. Launched first CableTV industry web-based product systems catalog, with new media tools and network architectural planning. Above projects resulted in 10x revenue growth and 7x profit levels. Relocated Corp HQ, hired and assembled new marketing team, leading brand, in-house creative, marketing strategy, multi-channel marketing, product marketing, digital platforms, public relations, website, trade shows, events, and research. -
Product ManagerCommscope Feb 1991 - May 1993Hickory, North Carolina, UsLed product and marketing function for high-speed data manufacturing start-up; collaborated with engineering team; designed and launched product line, sales channels, pricing, and marketing tools. [Business acquired] -
Growth Manager / InternationalAnixter Jan 1990 - Feb 1991Pittsburgh, Pa, UsFortune 500 Video, Voice and Data Distributor undergoing global expansionPromoted from US Sales to lead expansion in Scandinavia. Implemented go-to-market sales and marketing strategy, new processes in operations flow, warehouse inventory and supply chain planning, vendor partnership training. Increased sales by 4X. Trained Norway-based leadership. -
Account Sales + Product ManagementAnixter Mar 1988 - Dec 1989Pittsburgh, Pa, Us -
Sales / Buyer-In-TrainingNordstrom Sep 1987 - Feb 1988Seattle, Washington, Us
Brad Halverson Skills
Brad Halverson Education Details
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North Park UniversityEconomics + International Business -
Northwestern University - Kellogg School Of ManagementCommunications Strategy
Frequently Asked Questions about Brad Halverson
What company does Brad Halverson work for?
Brad Halverson works for Clearbrand Cx
What is Brad Halverson's role at the current company?
Brad Halverson's current role is Building Customer Experiences & Brands | VP Marketing | CMO | CX | Retail, Grocery, Broadband Networks, SaaS | RetailWire BrainTrust.
What is Brad Halverson's email address?
Brad Halverson's email address is br****@****mac.com
What is Brad Halverson's direct phone number?
Brad Halverson's direct phone number is +120692*****
What schools did Brad Halverson attend?
Brad Halverson attended North Park University, Northwestern University - Kellogg School Of Management.
What skills is Brad Halverson known for?
Brad Halverson has skills like Product Marketing, Marketing Strategy, Direct Marketing, Product Management, Strategy, Integrated Marketing, Marketing, Start Ups, Leadership, Social Media, Sales, Marketing Communications.
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