Brad Halverson

Brad Halverson Email and Phone Number

Building Customer Experiences & Brands | VP Marketing | CMO | CX | Retail, Grocery, Broadband Networks, SaaS | RetailWire BrainTrust @ Clearbrand CX
Brad Halverson's Location
Seattle, Washington, United States, United States
Brad Halverson's Contact Details
About Brad Halverson

I am driven by a love for customer-centricity, and am in constant learning mode while building operational excellence, and long-term value. I’ve helped grocers, food retailers, and product brands realize substantial returns from transformational goals, resulting in double-digit revenue and profit growth. We do that together in customer experience (CX) design, retail store design, brand playbooks, marketing strategies, operations, and in unified digital and store customer engagement SaaS platforms.While leading marketing + product management + merchandising at Metropolitan Market, I helped scale the company from 3 stores to 8 with targeted market research, rebranding, with new in-store designs and experiences, marketing engagement programs to >97k customers, differentiated product growth, and vendor partnerships. This resulted in 363% growth, 13% annual sales growth and 41% EBIDTA increases. I’ve led marketing, product, and operations in both high growth B2B and start-ups, scaling a broadband technology manufacturer & distributor from $150m to IPO via 7 industry platform products deployed to millions of end users, annual revenues >$1b.I attribute success to being surrounded by a passionate and talented team, embracing a compelling vision, obsessing about customer-centricity by being intentional in product and experience design, and simplification. And a little luck to boot.Peers know me for high judgment, having a drive for excellence and results, embracing ambiguity, being strategic while operating hands-on, and working cross-functionally to implementation. Management: Vision, Leadership, Strategy, Growth Strategy, Business Planning, Scaling, Entrepreneurial Leadership, Marketing, Product Management, Operations, Sales, P&L, Strategic Partnerships, Rapid Growth, IPO, Team Building, Coaching, B2B, B2C, Global ExpansionSpecialties: Customer Experience (CX), Brand Development, Brand Playbooks, Customer Journey Design, Merchandising, Marketing Strategy, Target Marketing, Direct Marketing, Digital Marketing, Customer Success, Social MediaIndustries: Grocery, Retail, Food, SaaS, Consumer Goods, CPG, Supply Chain, Media, Broadband, Hardware, Software, Cable TV, Distribution

Brad Halverson's Current Company Details
Clearbrand CX

Clearbrand Cx

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Building Customer Experiences & Brands | VP Marketing | CMO | CX | Retail, Grocery, Broadband Networks, SaaS | RetailWire BrainTrust
Brad Halverson Work Experience Details
  • Clearbrand Cx
    Principal
    Clearbrand Cx Jun 2015 - Present
    Retail transformation & growth, double digit % revenue & profit increases. Customer Experience (CX) Design, Store Design, Merchandising Strategy, Brand Platforms, Marketing Strategy, Operational Performance Excellence, Digital shopper & loyalty engagement.[for Multiple Retailers & Grocery Stores]Brand Platforms, Marketing Strategy, [CX] Playbooks, Retail GTM Strategy, Product Development/Private Label, Customer Success Strategy, Fixture Planning, Operations Process, Digital Transformation, Retail SaaS consumer launches. Revenue, profit, and ROI gains, increased customer loyalty, and long-term growth.[for an Independent Grocery Retailer] Fractional COO leadership; Operations, Marketing Strategy, Vendor Supply Chain tech, Shopper Digital / E-Commerce.[for an Enterprise Texting/SMS Market Leader] Grocery retail industry planning & GTM strategy.[for a Big12 University Athletic Department] Led large-scale ML data analytics project, with brand and customer success playbook for coaches, sports, facilities development, operations and marketing execution.
  • R10X
    Advisor - Retail Cx, Enterprise & Customer Success
    R10X Jan 2021 - Present
    Growth stage digital customer SaaS platform for Grocery, Supply Chain & CPG Brands.
  • Retailwire
    Braintrust Member
    Retailwire Jun 2024 - Present
    New York, Ny, Us
  • Metropolitan Market
    Vp Of Marketing / Cmo / Vp Of Sales
    Metropolitan Market Apr 2006 - May 2015
    Greater Seattle Area, Wa, Us
    Reported to CEO, led marketing strategy, retail customer experience, product management / merchandising, private label, data analytics and consumer research, share group partnerships, customer engagement programs, and PR. Successfully led growth roadmap for 3 stores to 8, launched name change, new brand, product management and store development efforts through consumer research, analytics, marketing strategy, brand campaigns, merchandising, promotions, and customer experience. Year over year double-digit sales and EBITDA increases, primary customer retention growth and improved market position. Company size and KPIs more than quadrupled during this period.
  • Metropolitan Market
    Director Of Product Management
    Metropolitan Market Feb 2002 - Apr 2006
    Greater Seattle Area, Wa, Us
    Reporting to CEO, led product P&L, product management, buying, merchandising, training, operations.
  • Scandinavian Channel
    Vp Of Marketing & Distribution
    Scandinavian Channel Jun 1999 - Dec 2001
    Start-up cable television and digital network to 7 million households in North America. [News, Movies, Sports, Reality TV, Cooking, Nature]Reported to CEO / Chairman. Launched new brand, community engagement marketing platform. Reset programming and video content strategy toward a multi-generational audience, affiliate marketing programs, and national consumer research. Directed Starz!/International Channel team contract negotiations, affiliate launches in Comcast, Time Warner, Cox and Adelphia. Scaled support network of sponsor and advertising partnerships in US and beyond.
  • Commscope
    Director Of Global Marketing
    Commscope May 1993 - Jun 1999
    Hickory, North Carolina, Us
    Manufacturer & network supplier of end-to-end CableTV, digital and high-speed data products. Early growth stage to IPO (formerly ANTEC Corp/Arris, Nasdaq:Antc). Partnered with Product Management, Sales and Engineering teams on planning, playbook to introduce seven key video, data and voice products, via a multi-year marketing and global branding launch. Deployed in upgraded, digital end-to-end cable networks to millions of subscribers in the majority of US cable systems, and global operators. Launched first CableTV industry web-based product systems catalog, with new media tools and network architectural planning. Above projects resulted in 10x revenue growth and 7x profit levels. Relocated Corp HQ, hired and assembled new marketing team, leading brand, in-house creative, marketing strategy, multi-channel marketing, product marketing, digital platforms, public relations, website, trade shows, events, and research.
  • Commscope
    Product Manager
    Commscope Feb 1991 - May 1993
    Hickory, North Carolina, Us
    Led product and marketing function for high-speed data manufacturing start-up; collaborated with engineering team; designed and launched product line, sales channels, pricing, and marketing tools. [Business acquired]
  • Anixter
    Growth Manager / International
    Anixter Jan 1990 - Feb 1991
    Pittsburgh, Pa, Us
    Fortune 500 Video, Voice and Data Distributor undergoing global expansionPromoted from US Sales to lead expansion in Scandinavia. Implemented go-to-market sales and marketing strategy, new processes in operations flow, warehouse inventory and supply chain planning, vendor partnership training. Increased sales by 4X. Trained Norway-based leadership.
  • Anixter
    Account Sales + Product Management
    Anixter Mar 1988 - Dec 1989
    Pittsburgh, Pa, Us
  • Nordstrom
    Sales / Buyer-In-Training
    Nordstrom Sep 1987 - Feb 1988
    Seattle, Washington, Us

Brad Halverson Skills

Product Marketing Marketing Strategy Direct Marketing Product Management Strategy Integrated Marketing Marketing Start Ups Leadership Social Media Sales Marketing Communications Corporate Branding Strategic Partnerships Product Development P&l Management Public Relations Creative Direction Digital Marketing Retail Business Planning Market Research Facebook Team Building Multi Channel Marketing Trade Shows Operations Management Private Label Retail Design Artificial Intelligence Broadband International Business Entrepreneurship User Experience Multi Channel Retail Merchandising Management Consulting Brand Development Machine Learning Saas Cross Functional Team Leadership Customer Experience Design New Store Planning Grocery Industry Public Companies Ipo Digital Transformation

Brad Halverson Education Details

  • North Park University
    North Park University
    Economics + International Business
  • Northwestern University - Kellogg School Of Management
    Northwestern University - Kellogg School Of Management
    Communications Strategy

Frequently Asked Questions about Brad Halverson

What company does Brad Halverson work for?

Brad Halverson works for Clearbrand Cx

What is Brad Halverson's role at the current company?

Brad Halverson's current role is Building Customer Experiences & Brands | VP Marketing | CMO | CX | Retail, Grocery, Broadband Networks, SaaS | RetailWire BrainTrust.

What is Brad Halverson's email address?

Brad Halverson's email address is br****@****mac.com

What is Brad Halverson's direct phone number?

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What schools did Brad Halverson attend?

Brad Halverson attended North Park University, Northwestern University - Kellogg School Of Management.

What skills is Brad Halverson known for?

Brad Halverson has skills like Product Marketing, Marketing Strategy, Direct Marketing, Product Management, Strategy, Integrated Marketing, Marketing, Start Ups, Leadership, Social Media, Sales, Marketing Communications.

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