Brad Hamilton Email & Phone Number

Ocean City, Md, Us

- Led the development of global marketing strategies for a multi-billion dollar protective packaging portfolio, driving revenue growth through targeted initiatives.- Managed global marketing campaigns, including audience segmentation, creative development, and performance optimization across all channels.- Partnered with cross-functional teams to launch new products and activate regional markets, ensuring successful go-to-market execution.- 2024 PAC Global Best In Class… Show more - Led the development of global marketing strategies for a multi-billion dollar protective packaging portfolio, driving revenue growth through targeted initiatives.- Managed global marketing campaigns, including audience segmentation, creative development, and performance optimization across all channels.- Partnered with cross-functional teams to launch new products and activate regional markets, ensuring successful go-to-market execution.- 2024 PAC Global Best In Class Award Winner - Ecommerce Show less

Greater Atlanta Area

- Led brand strategy for Dixie®, exceeding sales targets, brand KPI’s, and market share goals.- Led development and implementation of new brand positioning framework, ensuring consistency across all consumer touchpoints.- Directed media agency on communication strategy and tactical planning, approving annual marketing plans and reporting of brand health and media KPI’s including ROI, and sales lift.- Led the creation of an award-winning campaign that boosted brand… Show more - Led brand strategy for Dixie®, exceeding sales targets, brand KPI’s, and market share goals.- Led development and implementation of new brand positioning framework, ensuring consistency across all consumer touchpoints.- Directed media agency on communication strategy and tactical planning, approving annual marketing plans and reporting of brand health and media KPI’s including ROI, and sales lift.- Led the creation of an award-winning campaign that boosted brand affinity and perception.- Spearheaded a successful innovation go-to-market strategy, resulting in a substantial increase in new product sales.- 2021 Effie Award Finalist Show less

Salisbury, Maryland, United States

- Led a marketing team, leveraging data analysis to drive innovation and brand management for a large and successful frozen/refrigerated portfolios.- Successfully relaunched a key product line with a new focus (organic), capturing the #1 organic brand position in the category.- Optimized return on investment through strategic marketing campaigns and media planning.

Salisbury, Maryland

- Led a refrigerated further processed portfolio of brands, including Perdue®, Perdue Simply Smart®, Perdue Harvestland®, and Coleman®.- Developed a data-driven channel strategies for portfolio of brands and products.- Championed 3-year innovation pipeline and identified optimization projects to keep portfolio relevant with consumer trends.

Salisbury, Maryland, United States

- Led the branded portfolio of refrigerated ready-to-eat products.- Revitalized the declining Short Cuts® business through product, packaging, and pricing optimizations, resulting in a +14% sales growth and regaining market share leader position (Nielsen Design Impact Award Winner).- Created target consumer segmentation and profiles to maximize marketing tactic effectiveness.

Ocala, Florida Area

- Developed and executed multi-year marketing plans, growing a multi-million dollar portfolio of branded and private label popcorn portfolio.- Managed strategic licensing partnerships with major brands (Disney, Coca-Cola, NFL), contributing significantly to sales growth.-Developed 3-year strategy across seasonal and everyday popcorn portfolios.

Massillon, Ohio, United States

- Developed and managed sports marketing accounts including professional and collegiate athletic teams, zoos, and other organizations. - Created and developed shopper marketing programs while working with the sales team to deliver specific retailer needs. - Worked with cross-functional teams to identify and launch line extensions utilizing market trends and consumer research to validate flavors.- Created and executed event marketing plan to support brand awareness, new… Show more - Developed and managed sports marketing accounts including professional and collegiate athletic teams, zoos, and other organizations. - Created and developed shopper marketing programs while working with the sales team to deliver specific retailer needs. - Worked with cross-functional teams to identify and launch line extensions utilizing market trends and consumer research to validate flavors.- Created and executed event marketing plan to support brand awareness, new product launches, and positive brand image by engaging in local communities and creating consumer interaction. Show less

Master Of Business Administration (Mba), International Business

Bachelor Of Sceince, Business Marketing

Activities and Societies: Division III NCAA football, Alpha Sigma Phi