- Led the development of global marketing strategies for a multi-billion dollar protective packaging portfolio, driving revenue growth through targeted initiatives.- Managed global marketing campaigns, including audience segmentation, creative development, and performance optimization across all channels.- Partnered with cross-functional teams to launch new products and activate regional markets, ensuring successful go-to-market execution.- 2024 PAC Global Best In Class… Show more - Led the development of global marketing strategies for a multi-billion dollar protective packaging portfolio, driving revenue growth through targeted initiatives.- Managed global marketing campaigns, including audience segmentation, creative development, and performance optimization across all channels.- Partnered with cross-functional teams to launch new products and activate regional markets, ensuring successful go-to-market execution.- 2024 PAC Global Best In Class Award Winner - Ecommerce Show less

- Led brand strategy for Dixie®, exceeding sales targets, brand KPI’s, and market share goals.- Led development and implementation of new brand positioning framework, ensuring consistency across all consumer touchpoints.- Directed media agency on communication strategy and tactical planning, approving annual marketing plans and reporting of brand health and media KPI’s including ROI, and sales lift.- Led the creation of an award-winning campaign that boosted brand… Show more - Led brand strategy for Dixie®, exceeding sales targets, brand KPI’s, and market share goals.- Led development and implementation of new brand positioning framework, ensuring consistency across all consumer touchpoints.- Directed media agency on communication strategy and tactical planning, approving annual marketing plans and reporting of brand health and media KPI’s including ROI, and sales lift.- Led the creation of an award-winning campaign that boosted brand affinity and perception.- Spearheaded a successful innovation go-to-market strategy, resulting in a substantial increase in new product sales.- 2021 Effie Award Finalist Show less

- Led a marketing team, leveraging data analysis to drive innovation and brand management for a large and successful frozen/refrigerated portfolios.- Successfully relaunched a key product line with a new focus (organic), capturing the #1 organic brand position in the category.- Optimized return on investment through strategic marketing campaigns and media planning.

- Led a refrigerated further processed portfolio of brands, including Perdue®, Perdue Simply Smart®, Perdue Harvestland®, and Coleman®.- Developed a data-driven channel strategies for portfolio of brands and products.- Championed 3-year innovation pipeline and identified optimization projects to keep portfolio relevant with consumer trends.

- Led the branded portfolio of refrigerated ready-to-eat products.- Revitalized the declining Short Cuts® business through product, packaging, and pricing optimizations, resulting in a +14% sales growth and regaining market share leader position (Nielsen Design Impact Award Winner).- Created target consumer segmentation and profiles to maximize marketing tactic effectiveness.

- Developed and executed multi-year marketing plans, growing a multi-million dollar portfolio of branded and private label popcorn portfolio.- Managed strategic licensing partnerships with major brands (Disney, Coca-Cola, NFL), contributing significantly to sales growth.-Developed 3-year strategy across seasonal and everyday popcorn portfolios.

- Developed and managed sports marketing accounts including professional and collegiate athletic teams, zoos, and other organizations. - Created and developed shopper marketing programs while working with the sales team to deliver specific retailer needs. - Worked with cross-functional teams to identify and launch line extensions utilizing market trends and consumer research to validate flavors.- Created and executed event marketing plan to support brand awareness, new… Show more - Developed and managed sports marketing accounts including professional and collegiate athletic teams, zoos, and other organizations. - Created and developed shopper marketing programs while working with the sales team to deliver specific retailer needs. - Worked with cross-functional teams to identify and launch line extensions utilizing market trends and consumer research to validate flavors.- Created and executed event marketing plan to support brand awareness, new product launches, and positive brand image by engaging in local communities and creating consumer interaction. Show less