Leading the commercial omnichannel strategy team for the US Oncology Business Unit. Support 3 Oncology franchises and 5+ brands (on-market and pipeline), optimizing commercial performance through data-driven personalization, innovation and operational excellence.

Led a national team of Omnichannel Marketing Partners (OPs) that work with field sales and home office in US Oncology in the role of 'player-coach' - team provides omnichannel coaching, support and partnership for 8 sales areas and 55+ field account executives, helping drive HCP engagement, bottom line performance, CX excellence and identifying data-driven opportunities wherever possible (analytics and omnichannel optimizations, digital advertising, etc.)Resonance and Omni Partner team awarded with AbbVie President’s Award for 1H 2022 for Revolutionizing Omnichannel in Oncology.

Partner to sales, marketing, analytics, and technology teams to drive customer (HCP) engagement & performance within US Oncology. Paired with 2 geographic areas and 16 account executives to effectively utilize omnichannel resources and strategies, create insights and analytics to drive customer interaction and reach, and champion omnichannel & digital ways of working.

Jacobs & Stone Multichannel Marketing Communications (MC2) Certificate Program: Creating Direct, Interactive and Measurable Media StrategiesCourse: KMC 222-00Instructor: Josh Dreller

Led a department of product managers, product owners, and business analysts developing new capabilities and services in a digital agency by working at the intersection of our sales, marketing, analytics, and engineering teams to enable true omnichannel performance marketing.Key solutions include: a scalable online testing and content management system (CMS), a data and analytics platform, microservices to support CRM and customer acquisition platforms, and custom operational excellence tools to support agency marketing operations.Served as a translator between our technology group (engineering + product) media, analytics, and client service teams, as well as senior management. Scope of oversight includes solution design, driving our roadmap, sales support, and ensuring adoption to enable brands and teams to make better marketing decisions, deliver seamless consumer experiences, and generate meaningful revenue and client retention for the company. Simultaneously worked in an agile/scrum environment for technology product development, and an agency/client-service business model. When time permits, I participate on panels related to marketing, data & technology and contribute articles to industry blogs and trades.Leapfrog Online was acquired by iProspect, a Dentsu Aegis Network agency in April 2017.

Leapfrog Online was acquired by iProspect, a Dentsu Aegis Network agency in April 2017.

Worked with the Founder & Executive Director to establish and maximize the organization's digital marketing presence. Provided guidance on marketing and acquisition strategy, web analytics, and site development and communicated those to board of directors. Successfully transitioned direct management of digital marketing campaigns to in-house staff.