Directs email and mobile initiatives at H-E-B. Helps lead the direction of the Digital Marketing organization and represent its interests to company leadership.Coordinates with multiple business units and the marketing team to develop digital marketing strategies and tactics that deliver on business goals.Maintains IS, agency and vendor relationships to support email and mobile channels.

Lead cross-functional teams to establish strategic business goals and tactical plans to exceed key performance indicators and maximize return on investment. Served as the conduit between the Marketing and IT lines of business to define and manage project scope, deliverables, schedule, budgets, resources, risks and communications. Involved from inception through implementation on multiple, key business initiatives. Lead integration of marketing business processes, applications, vendors, and tools to facilitate corporate merger between Winn-Dixie and BI-LO storesServed as project manager for a complete redesign of the corporate digital presence including a redesign of the mobile-enabled corporate website, the introduction of the brand to Social Media, the release of branded smartphone applications, and the launch of corporate promotions to define the brand in the digital spaceIdentified resourceful solutions that align the right systems, resources, and integrations to satisfy key marketing initiatives and lay foundations for ongoing growthManaged complex, concurrent projects including the launch of the brand’s social media presence across multiple channels, the selection and integration of the enterprise email campaign, implementation of a corporate electronic learning management system, integration of customer call center management tools, and the deployment of a new collaborative corporate intranet for associatesSupported, maintained, and developed systems and services responsible for executing loyalty card program and electronic promotions

Working as Director of Operations increased the operating profit from collection and sale of goods from an annual loss of $13,000 to a profit of $136,000.Managed labor planning, budgeting, and reporting for donation collection; collaborated with major area businesses for support, while serving on the leadership team to develop and execute agency's strategic plans.Devised, designed, implemented, and tracked results of projects related to operations improvement. Lead implementation of new business practices that included establishing operating policies, training and supervising personnel, generating budgets and developing vendor relations to increase fund raising profitability.Reduced operating expense 50% by implementing direct mail solicitation and collection processes while meeting annual revenue goalsSupported marketing, sales and fundraising efforts through creation and execution of presentations, special events and corporate partnerships including two annual golf tournaments generating over $250,000 net revenueResponsible for development and execution of all Information Technology efforts needed to provide agency with both internal and external functionality

Working directly with client, planned, scheduled and implemented a variety of strategic projects related to process evaluation, analytical assessment and technology development. Identified, defined, sold, and implemented business solutions for enterprise resource planningDesigned and implemented new invoicing process for Fortune 500 Company to recover over $20 million in previously unaccounted revenueDirected Client's effort to improve product flow logistics, resulting in improved order performance and decreased handling timesCreated inventory reconciliation process to eliminate lost revenue due to inventory discrepancies and trained client to use implemented systemsResponsible for the resolution of production issues associated with Asian Pacific Division of large computer hardware company to facilitate growth in additional markets Developed and presented sales proposal for a Direct Ship project to be executed by a Fortune 500 computer hardware companyGained functional experience with invoicing and distribution logistics while operating as a client team member on Pricing/Invoicing and Order Management teams Served as senior reviewer of project deliverables during quality assurance assessments

Performed within a team and individually to meet client needs to interpret functional issues to create technical design specifications and program deliverables.Collected and interpreted business requirements to design and code key business reports.Participated in all phases of the software development life cycle including code reviews, quality assurance and post deployment documentation.