Brad Hess Email & Phone Number

Philadelphia, Pa, Us

Brooklyn, New York, Us

Brooklyn, New York, Us

New York, Ny, Us

• Maintained and optimized digital presence, growing YoY site traffic 115% and site conversions 83%• Oversaw marketing automation and operations, building out Marketo instance to optimize lead nurture and automate time-consuming processes to improve application-to-tour rates and support strong YoY growth of leads and customers• Owned reporting and analysis of marketing funnel, working with the larger team to improve conversion rates across the customer journey• Managed paid media – setting goal-oriented budgets across +20 markets for +50 locations, liaising with the agency of record, identifying audiences and tactics for improvement and growth• Ran and evaluated A/B tests across website and email to improve marketing performance

New York, Ny, Us

Ceros is an interactive content creation platform for marketers and designers. As Director of Demand Generation, I was an integral part of the marketing team. My role ranged in responsibilities, including:• Developed and implemented demand generation framework across the organization• Oversaw HubSpot marketing automation & CRM operations including creation and maintenance of advanced workflows• Increased conversion metrics across funnel, including +275% growth of site visit-to-lead rate (up from ~.8% to 3%)• Executed on-page and technical SEO changes which resulted in QoQ organic search traffic growth of 53%• Improved email marketing performance (both volume and reader engagement) via database cleanse, audience segmentation, nurture campaigns, and technical optimization• Worked with Sales & BDR team to execute seamless hand-off of warm, qualified leads for outreach• Supported sales and account management teams as subject matter expert on SEO, analytics, and digital marketing tactics• Managed freelance designers and developers across multiple web design projects

New York, Ny, Us

Philadelphia, Pennsylvania, Us

Curalate (acquired by Bazaarvoice) was a social marketing platform for the Visual Web. As Demand Generation Specialist, I oversaw the inbound funnel, with particular focus on lead acquisition and nurture.• Strategy – Developed & executed content marketing strategy with key business stakeholders• Lead generation – Oversaw owned, earned and paid content promotion with a focus on digital advertising and growth experiments.• Lead nurture – Created targeted nurture campaigns that drive prospects from lead to MQL• Sales enablement – Ensured MQLs are passed to sales in a timely manner and enable SDRs and account executives to be more efficient by evaluating new tools and existing workflows• Reporting and analytics – Reported on marketing team activities by making use of Google Analytics, HubSpot marketing automation and Salesforce Enterprise reports. Developed KPIs, determined core metrics and provided insights to executive team. Subject matter expertise on all marketing metrics.

New York, Ny, Us

My goal as part of the Demand Generation team at Sprinklr was to generate qualified leads, boost perception of the brand and provide B2B enterprise buyers with a clear choice of social relationship platform. As the Digital Marketing Manager, I had a wide range of tasks:• Website Management – SEO, Landing page creation, conversion rate optimization (CRO), • Digital Paid Advertising – planning, buying, deploying and optimizing digital advertising for PPC, Display, and Social Media• Analytics – Assessing the success and operation of the website and lead generation campaigns on a daily, weekly and quarterly basis. Report to AVP/Demand Generation and VP/Marketing.Working at Sprinklr, I became familiar with a wide range of software. On a daily basis, I used Salesforce CRM, Act-On Marketing Automation, Unbounce landing pages, AdWords, Google Analytics and others.

New York, Ny, Us

• Crafted all outgoing company marketing materials, including blog posts, web pages, landing pages, e-mail blasts (and one-to-one correspondence) and online advertising• Created collateral for the Sales team like one-pager feature overviews, case studies and use cases• Assisted Marketing Managers in planning and execution of campaigns• Fostered collaboration by helping to develop and manage an internal marketing site

Expertise in content marketing, blogging, web site management and social media outreach

● Developed online and offline brand campaign strategies for each client ● Managed social media presence for 4+ clients simultaneously, utilizing tools like HootSuite, TweetDeck, and CrowdBooster● Wrote promotional blogs as well as TV, print, radio and outdoor ads● Maintained client websites through CMS and FTP administration● Implemented measuring tools to monitor data for all campaigns

● Maintained Facebook and Twitter accounts for multiple clients● Backend website maintenance with WordPress, EE, and Dreamweaver ● Wrote client blog posts in addition to formal copywriting — radio, TV, and print● Worked in a small team to craft ad campaigns from the ground up

Philadelphia, Pa, Us

Wrote blog posts, email blasts and company bios for a growing interactive/social media company

Across The Country, Us

● Chose all items for a nonprofit news aggregator's front page including stories, op-ed, photos and multimedia● Collaborated with content editors and photography editors to find the best content possible● Laid out front page hourly ● Edited headlines and summaries to meet AP Style guidelines and all DailySource criteria ● Gained copy editing and layout experience ● Stressed attention to detail, online communication skills, and strong understanding of the news from a global perspective

Ba Communications, Advertising (Copywriting); Sociology Minor

Education record

Education record